Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. Candidates will learn our culture and how to go through steps of sales cycle with Lead Generation, B2B and B2C sales and account management.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Seeing Both Sides

JULY 11, 2013

Across our portfolio and in my own entrepreneurial experience, I have seen three main sales models work successfully in scaling B2B sales: 1) Enterprise; 2) Telephone; and 3) Developer-driven. 80-90% software products vs. 40-50% advertising products) and company maturity (e.g., customer acquisition cost or CAC).

Sales 50

Sales Technical Review Software Review B2B 50

Entrepreneurs-Journey.com by Yaro Starak

JUNE 9, 2011

Even though I think that in many situations this could help lower sales force costs, I wouldn’t swap the entire kaswrite.com businesses for the sales staffing aspect of KAS , because finding a new employee usually can’t wait, but the website and its marketing can hold off another day.

Oklahoma 76

Oklahoma Stock B2C PPC 76

VC Cafe

OCTOBER 23, 2022

I was recently in a board meeting for one of my portfolio companies, and we had a discussion that must happen in almost every board meeting. There are of course exceptions, mainly in the B2C world, like Waze, which sold to Google for $1.4 DAUs, WAUs or MAUs, are a good indication of how valuable is their audience for advertisers.

Metrics 179

Metrics Revenue B2C Portfolio 179

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 28, 2017

As bad customer service is a massive long-term cost – and short-term pain –, it was decided that the company would undertake a serious re-training effort for all the customer service reps and with that problems would get solved faster. Like perhaps most large organizations, this one was a bit more focused on Cost. Cost Per Impression.

Metrics 60

Metrics Analytics Acquisition Naming 60

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. It will cost too much. or other digital channels … The specific description of each step will be a little different for each Danaher portfolio company. They do everything. It will take too long.

Analytics 139

Analytics Aggregator Channel B2B 139