crowdSPRING Blog

SEPTEMBER 5, 2014

These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! A Discussion with Jon Bischke of Entelo: On Successfully Switching from B2C to B2B (SaaS) | saastr – crowdspring.co/1tKArlK. Apple is known for the unique style of their ads.

Social Media 92

Social Media Small Business Design Media 92

Brandanew

OCTOBER 13, 2015

> 66% B2B and 60% B2C “best in class” content marketers had a documented Content Marketing Strategy according to the Content Marketing Institute. c) Social media sharing. Experts and influencers generally have their own social media following and your content will naturally see a new audience. e) Direct sales.

Social Media 100

Social Media Marketing SEO B2B 100

YoungUpstarts

NOVEMBER 6, 2019

Most advertisers continue to increase their digital marketing spend in 2019 as billions of consumers are using online social media as a jumping off point into purchase decisions. Paid advertising can be expensive, and if not optimized, the spend can quickly outweigh profit. Display Advertising. Raw Traffic.

Channel 165

Channel PPC Marketing SEO 165

Austin Startup

MAY 29, 2019

unfortunately, social commerce morphed to mean solutions like Facebook eCommerce stores offered by numerous small vendors who are now mostly no longer in business. In contrast, our definition of social commerce meant social media, or word of mouth, applied in a commerce environment. The retailers were to provide the audience?—?and

Networking 48

Networking Fractional CTO CTO Hire B2C 48

Up and Running

APRIL 17, 2018

In fact, according to Shopify , global retail ecommerce sales are on track to reach $4.5 And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. Of course, neither of those ads would be likely to win any awards from marketers focused on the cleverness of advertising copy.”. Image Source.

Customer 114

Customer Retention B2C Programming 114

Kodorra

NOVEMBER 25, 2018

Whether it is advertisement model, B2C (Business to Consumer) ecommerce, affiliate or subscription, picking the right choice could determine the rise or fall of your business. Free eCommerce tools such as WooCommerce, Magento or Prestashop can be customized into a fully functional online store. Step 2: Name your business.

Software Review 45

Software Review Hosting Intellectual Property Naming 45

ReadWriteStart

AUGUST 9, 2021

Let’s assume you’re sitting on an ecommerce startup. But before we can work out how best to position an ecommerce startup’s brand for the covid era, we need to take a look at what has changed. If anything, Covid has made picking the correct brand tone even more crucial to the success of your new ecommerce startup.

eCommerce 176

eCommerce B2C Naming Agile 176

ConversionXL

AUGUST 1, 2017

But if you create a loyal customer for your social media management tool or your brand of shoes, you have a lifetime customer as well as the high probability of word-of-mouth referrals. Of course, neither of those ads would be likely to win any awards from marketers focused on the cleverness of advertising copy.”. Image Source.

Customer 91

Customer Retention B2C Programming 91

ConversionXL

OCTOBER 4, 2021

Email generates as much as $42 for every dollar spent , and is a top-three marketing channel for 87% of B2B and 76% of B2C marketers. For example, you can partner with social media and PPC teams to create content that encourages subscribers to sign up to receive something of value. What about social media support?

Email 136

Email Customer Marketing Software Review 136

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. A media owner might segment its readers into “entertainment” vs. “politics” vs. “gossip” and make those segments available to buy against. New visitor vs returning visitor.

Programming 97

Programming Revenue Analytics Software Review 97

Occam's Razor

JULY 6, 2016

It does not matter if you are are B2B or B2C. Patagonia though refuses to return my deep love for it because of how difficult it makes the most basic thing an ecommerce company should be good at: returning products. No advertising, just amazing advice. Let me explain. Zero results via search. Make note of what frustrates you.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

AUGUST 5, 2015

Mat Carpenter , ShipYourEnemiesGlitter: “As someone who is constantly building and testing landing pages, I always include some form of social proof on them, whether it’s product reviews, testimonials, or even social media share buttons; it’s a no brainer for me. Though, sometimes it loses too.). Save them for the thank you page.

Technical Review 48

Technical Review Software Review Social Media Conversion 48

ConversionXL

MARCH 3, 2021

One of the most common pitfalls of A/B testing is that advertisers test out too many variants making it difficult to determine why one ad performed better over another. Naturally, Google charges advertisers more money when the data shows that the keyword is more likely to result in conversions for your business.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

FEBRUARY 3, 2016

Of course, most companies know this, especially those in the eCommerce space. Nearly 85% of respondents believe that habituated buying decisions are just as relevant to B2B marketing as B2C marketing. Second, your habits become more flexible. By then, however, it’s often too late. An internal trigger is an emotional trigger.

Conversion 48

Conversion Technical Review Software Review B2B 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Before people purchase from an eCommerce site, they want to see exactly what they’re purchasing. Following the video, there will likely be a call to try the product, social media buzz about the campaign, etc.

Video 48

Video Conversion Mobile Search 48

Occam's Razor

SEPTEMBER 15, 2014

Here's a graph that shows how US adults consume media, it shows time in hours. A majority of YouTube consumption is on mobile, yet if there is an advertising or content strategy inside a company for YouTube it rarely accommodates for this reality. Media-Mix Modeling/Experimentation. Still, let me try to surprise you.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

DECEMBER 9, 2013

A good example, for e-commerce and non-ecommerce sites, is [link]. The cool part about display advertising is that we can build our brands cost effectively, introduce our products to a new audience, and create demand based on a number of intent signals (this last part is often missing from offline media). Look at the colors.

Analytics 165

Analytics Marketing Channel Metrics 165

Occam's Razor

JULY 22, 2013

Truly reflect on whether our marketing and advertising initiatives are broad enough and optimized enough for each customer consideration stage, and finally. And that comes before you think about marketing/sales/advertising/billboards/tv. For example: When we buy display advertising, who are we solving for?

Framework 163

Framework Marketing Metrics Audience 163

Occam's Razor

FEBRUARY 20, 2012

Advertising on the site is a Micro Conversion (the SavvyMoney ad above with the link Manage Your Debt). Bonus: Identifying Macro and Micro Conversions also gives you a list of Ecommerce Tracking to set up on the site, and Goals to set up in the Admin interface. So off to YouTube to do some relevant searches to see what videos show up.

Web 138

Web Analytics Technical Review Affiliate 138

Occam's Razor

JUNE 28, 2011

I mean the metrics contained in 99% of digital advertising reports: Impressions, Clicks, or Emails Sent. I mean Social Media campaign metrics like Number of Followers (or Likes), Video Views, or (just kill me now!) # of Press Reports. It is not hard to imagine what a B2C site is trying to do. Social Media is all the rage.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

JUNE 7, 2017

It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. Is the Huge Audience on Social Media Platforms Completely Useless? . + Life is short. Bottom-line. I urge you to have an open mind.

Social Media 162

Social Media Media Artificial Inteligence Channel 162