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Account-Based Marketing Software & Tools

ConversionXL

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

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Intellectual Property 101

Up and Running

If someone asked whether or not your business has Intellectual Property (IP) and your answer is “I do not know” or “I doubt it,” you are not alone. It is difficult to be in a business situation completely devoid of IP worth identifying and protecting. IP is a not just a legal issue.

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The State of Gaming in 2022

VC Cafe

We are in the experimentation stage, where brands, IP, communities, are testing the waters for relevancy, connection with the younger fans, and new income potential. Toya partners with IP holders to create engaging experiences, like Miraculous Ladybug Role Play, which has just won the Best Alternative Game 2022 by Kidscreen.

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Social Networking and Business Value

SoCal CTO

Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world? He is author of the award-winning eLearning Technology blog and a frequent speaker at industry events.

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“Fantastic” beats “efficient”

A Smart Bear: Startups and Marketing for Geeks

Since I defined the Something Awesome as being holy-crap-you-have-to-be-kidding-me good, word-of-mouth “advertising&# is automatic. You don’t even need your own Twitter account and Facebook page and WordPress blog because your customers will spread the love for you.

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EU Cookie / Privacy Laws: Implications On Data Collection And Analysis

Occam's Razor

For example, people are really shocked when they hear that even with no web analytics or advertising analytics tool on a site their behavior on the site gets automatically logged into server web logs. Information like IP address, the page requested, time stamps, browser ids and more are stored. DoubleClick, Microsoft and more).

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Weekend Favs June 20

Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. El Toro : Reshaping online and digital advertising through the patented approach of matching a physical address to an IP address. Weekend Favs June 20 written by John Jantsch read more at Duct Tape Marketing.

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