Steve Blank

SEPTEMBER 3, 2009

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. The meaning of alpha test , beta test, and first customer ship are pretty obvious to most engineers. What plan says that?

Customer Development 215

Customer Development Developer Customer Silicon Valley 215

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. Combined with product costs, an engineering budget, and schedules, this results in a spreadsheet that faintly resembles the first financial plan in the company’s business plan.

Silicon Valley 260

Silicon Valley Product Startup Product Development 260

www.usatoday.com

JULY 16, 2012

"Were helping the second-largest city in the United States become a veritable tech center," Google says on its website, in trying to attract employees for sales and engineering positions. He has hired engineers from Loyola Marymount University , CalTech, University of Southern California and UCLA , he says. Google says.

Los Angeles 87

Los Angeles San Francisco Southern California Silicon Valley 87

Steve Blank

MAY 21, 2009

If you think you are going to offend your customers or embarrass your engineering organization, get out of the marketing department. Design your graphics, pre-show promotion, literature and show directory advertising around your focused message and theme. Visually, demo’s, wild colors, etc.

Silicon Valley 178

Silicon Valley RSS California Customer Development 178

Steve Blank

NOVEMBER 30, 2009

As the engineers were busy rearchitecting the original Stanford MIPS chip into a commercial product, one of my jobs was to find out what features customers wanted. On the other hand, the Motorola 68000 microprocessor (used in the Sun and Apollo engineering workstations) and the IBM 360/370 mainframes were big-endian. What a great idea.

Customer Development 278

Customer Development Developer Customer Silicon Valley 278

crowdSPRING Blog

NOVEMBER 13, 2011

Search engine marketing is a tactic that is perfect for a lean, iterative approach to marketing. We have provided advice on using Google Adwords as well as other platforms , and today I want to share some advice on best practices for using Facebook as an advertising platform. Facebook advertising takes time. Give it time.

Advertising 103

Advertising Lean Marketing Campaign 103

Startup Lessons Learned

NOVEMBER 11, 2008

From California Historical Landmarks for Santa Clara note that Federal Telegraph predates HP by more than a quarter of a century and all of the early WWII era technology entrepreneurs had a common interest in radio. The Lean Startup Intensive is tomorrow at Web 2.0. Getting educated about advertising, agencies, and.

Silicon Valley 68

Silicon Valley San Francisco Lean Continuous Deployment 68

Steve Blank

MARCH 19, 2009

If you believed the opinions in the marketing department, the customers were in science, engineering, color desktop publishing, and a variety of applications with no single industry or application dominating the list. Since this was the marketing department, I was going to be planning to spend some advertising and public relations dollars.

Silicon Valley 185

Silicon Valley RSS Software Review Technical Review 185

ConversionXL

FEBRUARY 11, 2016

Why haven’t advertisers perfected the process? However, we’re currently at a turning point in the PPC industry for four distinct reasons: targeting options are improving, CPC (cost per click) is rising, mobile advertising is gaining more attention, and the way we define success is changing. It doesn’t happen often.

PPC 48

PPC Matching Campaign San Francisco 48

ConversionXL

FEBRUARY 9, 2016

October 2012 – Erin Turner and Gagan Biyani host the first Growth Hackers Conference in Menlo Park, California. June 2014 – Sean Ellis and Morgan Brown write Startup Growth Engines: Case Studies of How Today’s Most Successful Startups Unlock Extraordinary Growth , which defines growth strategies as growth engines.

Retention 48

Retention Metrics Acquisition Conversion 48

Occam's Razor

JANUARY 28, 2013

The suggestions engine they have. Then they match it back to their rules engine that serves me the best options. ", and the page is exactly the same for me in California or someone in London? They also make it clear they only serve California, rather than telling you after you click the Submit button! I really do.

Web 164

Web Design Marketing Security 164

online.wsj.com

SEPTEMBER 23, 2012

Advertising. When youve bootstrapped a business where youre not drawing a salary and depleting whatever savings you have, thats one of the very difficult things to do," says Toby Stuart, a professor at the Haas School of Business at the University of California, Berkeley. Harley Goes Lean to Build Hogs. California.

Venture Capital 107

Venture Capital Software Review Rhode Island North Dakota 107

steveblank.com

JULY 8, 2011

AgileZen – project management visually see and interact with your work Kanbanery – Simple online team or personal kanban board LeanKit Kanban – Great for visualizing work of product development Kanban Pad – “Nice and lean” and free online Kanban tool Banana Scrum – A tool simple as Scrum itself.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

FEBRUARY 9, 2015

Display Advertising Opportunity Analysis. The post outlines eight sources vendors use to collect data: Toolbars, panels, ISP data, search engines, self reported, scraped/indexed, hybrid, and external voc. I find this behavior to be a million times more useful than demographics or political leanings. Recommend changes.

Metrics 60

Metrics Analytics Non-Compete Search 60

www.vccafe.com

MARCH 11, 2013

Lean Methodology Sources. Steve Blank on Lean Customer Development. Part 3- Lean Cust. Firebase : Are all your developers front-end engineers? Google Custom Search Engine. Google App Engine. Steve Blank’s Lean Startup Resources. Lean Startup Circle â?? Search Engine Optimization Tools.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

NOVEMBER 2, 2015

Most don't have decent display advertising strategies with Yahoo! As a business you should take advantage of Facebook's immense audience by having a paid advertising strategy on Facebook. Bonus: Facebook Advertising / Marketing: Best Metrics, ROI, Business Value. Ok, I'm a Mechanical Engineer.). (In

Social Media 60

Social Media Media B2C B2B 60

Up and Running

NOVEMBER 13, 2015

It will actually define the nature of the marketing that I do: where I advertise, how I do outreach, that kind of thing. To Tim Berry’s point, who was on this podcast a little while ago in a lean planning episode, a lot of this stuff comes from iterative thinking. But it may not also be who eventually buys all of my products.

Marketing 60

Marketing United States Employee District of Columbia 60

pandodaily.com

NOVEMBER 29, 2012

The networking company will close the deal early next year with Cariden Bay, which specializes in software for planning, designing and engineering computer networks. Microsoft continues to invest in brand advertising to position itself as a comeback kid. Cisco acquires Cariden Bay for $141 million. Source: The Next Web ]. -

Technical Review 93

Technical Review Silicon Valley Incubator Syria 93