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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Companies also use social networking sites in the hiring process, and increasingly, to do innovative advertising (such as the recent Jack in the Box campaign). Does advertising work in the social networking world?

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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

When I asked our trade show manager she looked at me like I was the house idiot and said, “Steve, don’t you know that my job is to set up our trade show booth?” But my favorite was when the public relations manager said, “we’re here to write press releases and answer the phone in case the press calls.” The same was true for PR.

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Will Work for Equity - Investing in Clients - Arizona Bay

www.inc.com

Leadership & Managing | Tuesdays. LEADERSHIP & MANAGING. Advertising. Managing Creativity. Leadership and Managing >. Quality Manager Job Description. Quality Manager Job Description. Recruitment Manager Job Description. Technology | Thursdays. Small Business Success | Mondays and Thursdays.

Arizona 40
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Going to Trade Shows Like it Matters – Part 2

Steve Blank

While one could argue that a trade show is just another demand creation activity akin to advertising or PR, trade shows are the closest eyeball-to-eyeball contact you’re company is going to have with customers, competitors and partners. You are correct all channels, web or otherwise, need to generate awareness and leads.

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Twitter Link Roundup #271 – Textbook Resources for Small Business, Startups, and Design!

crowdSPRING Blog

California drought threatens even oldest water rights crowdspring.co/1HhWMwF. Elon Musk’s Slightly Dishonest, Super-Effective Management Trick crowdspring.co/1IFk7tT. Freshii’s CEO Says McDonald’s Franchisees Want to Open Healthy Shops Inside Fast-Food Restaurants crowdspring.co/1Gcc7jQ. 1EKX2QK.

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Early Stage Marketing and Branding – Farida Fotouhi

SoCal CTO

I've been President of my marketing, branding, creative and advertising firm for, yikes, 30 years. I was on the way back to LA from a ski vacation in Switzerland where I decided while sliding down a glacier that if I survived I would start my own advertising agency. It has been fun to get to know her again.

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The Leading Cause of Startup Death – Part 1: The Product.

Steve Blank

Yet we used the product development model not only to manage product development, but as a road map for finding customers and to time our marketing launch and sales revenue plan. Marketing starts to build a sales demo, writes sales materials (presentations, data sheets), and hires a PR agency. None of mine did.)