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Consistent Revenue Growth At Core Of Google’s Mobile Advertising Strategy: TBR

YoungUpstarts

Google is focused on expanding its already broad reach into the advertising market by increasing the span and coverage of its digital and mobile platforms, and the company’s 4Q14 results highlight how the company’s efforts to buttress its core services is paying off: Google’s revenue and gross profit climbed 15.3%

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I Just Invested in @Burstly, a Mobile Ad Management Company

Both Sides of the Table

Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. The first big wave of this change came from the introduction of the iPhone, which was the first well built mobile device for using the web. The world is going mobile.

Mobile 282
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Escaping The Advertising Void: How Blockchain Can Help Us Stop Spending Billions On Digital Ads

YoungUpstarts

Google parent company Alphabet booked more than $54 billion in ad revenue in the first half of 2018. Are they pushed to the full demographic pools promised across platforms, or are budgets disappearing into an advertising void where extra ads are served to the same people over and over and over…. In 2017, advertisers lost $6.5

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The Growing Importance Of Mobile Advertising

YoungUpstarts

As consumers increasingly turn to their mobile devices for a wide array of information and entertainment, advertising agencies and brands across the nation are beginning to focus more intently on the integration of mobile advertising strategies. by Kassi Belz, president of MassMedia. billion to $19.3 billion to $19.3

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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. A Facebook employee (FBe) gave a talk about measuring ROI/Value of Facebook campaigns. In the second part of the talk a large client joined FBe on stage to make the case for Facebook campaigns.

Metrics 165
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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments. Marketing campaigns. Image Source. Or Firefox?

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Account-Based Marketing vs. Lead Generation: Which is Right for You?

ConversionXL

Here’s an example: When T-Mobile rolled out its unlimited data plan, contextual intelligence platform GumGum wanted them to see how useful its computer vision technology could be and highlight how the two companies could collaborate. They specifically targeted the T-Mobile account. Within hours, Legere praised the work on social media.