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How to Calculate & Maintain a Healthy Customer Acquisition Cost (CAC)

ConversionXL

That’s why Customer Acquisition Cost (CAC) is such a critical metric. In most cases, it includes: Salaries of sales and marketing teams Advertising spend on acquiring new customers (Search/Display Ads, Social Ads, Sponsorship, etc.) The sum total of these costs divided by the number of new customers gives you CAC.

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Generative AI – The End of Empty Textboxes

TechEmpower

It means wasted advertising spend and lost goodwill. That blurb, and the following examples, were all generated from GPT in only a few seconds, at a cost of less than one penny. Maybe those references to TFA sound like bragging, or he thinks “passion for numbers” sounds silly.

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Common Marketing Strategies for Education – Think-12 Advice

The Startup Magazine

How else can the institution attract students from all around the world if they don’t advertise its existence? A large number of students can be found using a variety of social media channels. The marketing of activities in higher education can be accomplished in a highly astute and cost-effective manner by using this strategy.

Marketing 144
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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

As the global economic situation deteriorates amid the Russian invasion of Ukraine and soaring energy costs, many aspiring entrepreneurs might be tempted to give up and wait for better days. This is evident in the widespread use of Jugaad, a Hindi term that refers to improvised or makeshift solutions. But don’t give up!

Startup 198
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Increased investment in Facebook as an engagement/acquisition channel has translated into requests from CEOs, CMOs and other CxOs about the return on that investment. Facebook Advertising's Offline Impact. #5:

Metrics 165
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PPC Basics Explained — PPC Management for Small Businesses

Up and Running

Especially when the world, and your customers, are shifting to digital channels for entertainment, shopping, and communication with brands. So why is this important to know as you sift through all the potential marketing channels you could choose from? PPC stands for “pay-per-click advertising.” Let’s get started. What is PPC?

PPC 81
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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Channel-level expertise: An understanding of how the channels work (e.g., SEO, email marketing, Facebook advertising). Where Airbnb recognized the value in another platform, Dropbox doubled down on the strength of its product as a distribution channel. Focus on the channels that offer the best ROI.

Retention 113