ConversionXL

APRIL 14, 2021

Go to “Advertising Features” and toggle on Enable Demographics and Interests Reports. The average customers are around 10 times more likely to click on retargeting content than on regular advertising content so you definitely don’t want to miss out on these people. The first metric is video views. Navigate to “Admin”.

Video 141

Video Audience Metrics Analytics 141

Duct Tape Marketing

MAY 18, 2023

14:58] What are some of the metrics that show you’re doing things right? [17:02] 20:20] Do you feel like you have a different relationship as an advertiser because of the relationship with your readers? [21:34] It does it for me, advertising can be kind of seasonal. [11:10] What are some ways for monetizing newsletters? [14:58]

ChatGPT 92

ChatGPT Advertising Email Viral 92

Both Sides of the Table

NOVEMBER 14, 2017

MakeSpace (as he named it) would help you get your excess goods into low-cost warehouses. As companies get this initial customer feedback on their product they start to have to ask harder questions about unit economics: How much does it cost us to acquire a new customer? and we were met with weak demand, slow growth and high costs.

Operations 286

Operations New York City Technical Review Startup 286

Startup Professionals Musings

NOVEMBER 14, 2012

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. Here is my selection of ten key metrics that every six-sigma joint like GE tracks without thinking, but too many small businesses only monitor haphazardly, if at all: Sales revenue.

Metrics 266

Metrics Retention Acquisition Salary 266

Startup Professionals Musings

JANUARY 15, 2022

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

APRIL 9, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 166

Social Media Media Cost Analytics 166

ConversionXL

SEPTEMBER 13, 2018

Google Analytics switched its default metric from “sessions” to “users” in 2018, mirroring Mixpanel’s emphasis on users over pageviews. Google Analytics is definitely better at measuring traffic,” noted Dan McGaw, the founder and CMO of Effin Amazing. That benefit comes at a cost—starting at $150,000 per year.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Startup Professionals Musings

APRIL 27, 2022

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” Even informal results can be your best advertising. The whole can be greater than the sum of the parts.

Green 275

Green Dividend Angel Investor Global 275

Up and Running

OCTOBER 23, 2020

Now that reverses with the variance analysis of costs, expenses, and spending. In those cases, spending more than planned (or budgeted) is by definition bad, so you’d view that as negative variance; and spending less than planned is by definition good, so positive variance. Did you start a new advertising initiative?

Management 117

Management Forecast Software Review Balance Sheet 117

Startup Professionals Musings

AUGUST 22, 2012

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 238

Social Media Media Cost Startup 238

Version One Ventures

SEPTEMBER 19, 2012

Route One: High LTV per user The exact definition of a “high” user LTV depends on the specific vertical, so it’s typically better to analyze the ratio between Customer Acquisition Costs (CAC) and the Life Time Value of the customer.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Steve Blank

NOVEMBER 16, 2009

What metrics do we use to see if we learned enough in Customer Discovery ? I gave my boilerplate answer, “I’m a product guy and I tend to invest and look at deals that have measurable revenue metrics. Dave McClure has some great metrics…” It was an honest but vaguely unsatisfying answer. End of theory.&# Great quote.

Customer Development 223

Customer Development Web Developer Customer 223

Brandanew

MAY 29, 2015

What is Growth Hacking: A definition before we start: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Copying or hiring experts who specialize in copying- not in the Picasso manner, does not work.

Curation 100

Curation Social Media Viral Startup 100

Duct Tape Marketing

AUGUST 23, 2023

07:05] There are some people suggesting that advertising and some of the traditional marketing ways have become less effective, that they even do not work at all, and that community is in the last frontier. Lloyed Lobo (03:13): Definitely. It costs twice as much to generate the same results from the same marketing tactics.

Community 54

Community Kuwait Cofounder Bootstrapping 54

Brandanew

JUNE 15, 2015

Here are 10 buzzwords and content marketing definitions to watch out for this year. 10+1 Buzzwords : Content Marketing Definitions That You Need To Know. It is a marketing technique developed by startups using creativity, analytical thinking and social metrics to sell products and gain exposure. Storytelling.

Viral 100

Viral Marketing Social Media SEO 100

Hearpreneur

FEBRUARY 13, 2022

8- More home buyers, low mortgage rates, data management, virtual reality and automated advertising. They may also target ads to specific audiences and track real-time metrics like views, clicks and demographics. After all, they’ve already been definite business boomers. Thanks to Amanda Doherty, Amanda Doherty Press ! #8-

Artificial Inteligence 111

Artificial Inteligence Software Review Technical Review Entrepreneur 111

Occam's Razor

JULY 24, 2018

work (collection, processing, reporting, analysis), processes, org structure, governance models, last-mile gaps , metrics ladders of awesomeness , and… so… much… more. Remember, tools, work, processes, org structure, governance models, last-mile gaps, metrics ladders of awesomeness, and… so… much… more. The Implications of Complexity.

Analytics 93

Analytics Framework Metrics Algorithm 93

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). and tell you what are the best key performance indicators (metrics) for them. In the past I’ve shared a cluster of metrics that small, medium and large businesses can use as a springboard…. If you want to play along. Don’t read what I’ve chosen.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. It’s hard to understand how many people will you actually attract, what is it going to cost, what’s your conversion rate, how long will people stay. Those things are all really hard to just get.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Growthink Blog

MARCH 13, 2012

widgets per buyer 30% profit margin 10% repurchase rate Assuming the ad reached 10,000 target customers, your competitor's profit from the ad would have been $8,662.50 (minus the cost of the ad). You would advertise them out of the market. You'd be able to advertise in places where they couldn't. How do you improve this rate?

Widget 78

Widget Metrics Advertising Conversion 78

Startup Professionals Musings

APRIL 13, 2019

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 199

Social Media Media Analytics Viral 199

Startup Professionals Musings

JULY 28, 2019

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” Even informal results can be your best advertising. The whole can be greater than the sum of the parts.

Green 234

Green Dividend Angel Investor Global 234

Startup Professionals Musings

OCTOBER 2, 2013

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Your Twitter and YouTube messages better match your print advertising message. Return-On-Investment metrics are not new, but the tools are different.

Social Media 252

Social Media Media Entrepreneur Metrics 252

Startup Professionals Musings

FEBRUARY 26, 2013

First of all, a definition. Obviously this definition is generic, so my first recommendation is that you take the lead in defining traction metrics for your startup, and then selling your results convincingly to investors. One customer is not traction, and beta tests with a thousand customers at no cost don’t count.

Hockey Stick 266

Hockey Stick Early Stage Metrics Acquisition 266

Up and Running

APRIL 17, 2018

Typically, the customer journey includes the following stages : Awareness: the customer becomes aware of your brand or product through social media, advertising, or word-of-mouth. Check out the video below for an easy-to-understand definition of SEO. Purchase: the customer buys your product. Create unique product descriptions.

SEO 80

SEO eCommerce Analytics Software Review 80

ConversionXL

JUNE 8, 2017

The website, the mobile application, the advertising, the support, the different screens and features of the product… everything could be personalized. This is a correlative metric – a behavioral cohort used as a heuristic for growth. Most refer to these correlative metrics as Wow Moments or Aha moments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

FEBRUARY 18, 2016

A while ago, we published an article called How “Tag Management” Can Improve Site Performance , which explained the definition of a tag… When people talk about “tags” they’re talking about the snippets of javascript provided by 3rd party services like Google Analytics, DoubleClick, AdRoll, Adobe SiteCatalyst, etc.

Management 48

Management Analytics Software Review Metrics 48

Duct Tape Marketing

AUGUST 24, 2022

2:58] What metrics to look at throughout the different levels of the marketing funnel. [3:32] 9:11] Metrics at the middle of the funnel are more engagement-based. [11:39] That's the reason for tracking the metrics a again, yay. So middle of the funnel, we are definitely gonna start tracking ad conversions.

Marketing 84

Marketing Metrics Analytics Social Media 84

Startup Professionals Musings

MARCH 8, 2017

You can jump into social media with a poor brand definition, poorly focused content, unrealistic expectations of customer service, or be killed by malware or viruses. Check your brand definition against the clarity of this one from Xerox for office software. Return-On-Investment metrics are not new, but the tools are different.

Social Media 147

Social Media Media B2B Analytics 147

crowdSPRING Blog

DECEMBER 14, 2016

Why This Is Important: If you don’t establish specific goals, you will not be able to evaluate the opportunity costs of your SEO efforts or you might give up too quickly. For example, if your revenue model is driven by advertising on your site, one interim goal could be to drive a certain amount of additional traffic to your site.

SEO 48

SEO Search Engineer Small Business 48

Startup Professionals Musings

NOVEMBER 28, 2014

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” Even informal results can be your best advertising. The whole can be greater than the sum of the parts.

Green 262

Green Dividend Angel Investor Global 262

ConversionXL

MAY 22, 2017

After that, the adoption of the cloud as a more scalable and cost-effective approach allowed small/medium business to build CRMs around very specific market needs and establish dominance in new vertical segments. This happens in advertising all the time. Marketing and Sales departments are strongly aligned on the definition of MQLs.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

Up and Running

JULY 26, 2016

This is when metrics come into play. Your customer acquisition cost and lifetime value are the two magical numbers you need to calculate for each one of your campaigns. Cost of Acquisition (CAC): The total cost of acquiring a user through a given channel. See Also: The Top 10 Tools for Tracking Your Web Metrics.

Revenue 60

Revenue Acquisition Channel Campaign 60

Up and Running

JULY 31, 2014

The gross margin is really the sales minus cost of goods, there’s your gross margin. ” Direct cost. That’s what it actually cost you to sell. You’ve got to put in all your costs and set your goals and again, this is where those assumptions and bad assumptions come into place. So really think about it.

Software Review 74

Software Review Sales Acquisition Small Business 74

Startup Professionals Musings

AUGUST 9, 2017

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” Even informal results can be your best advertising. The whole can be greater than the sum of the parts.

Green 137

Green Dividend Angel Investor Global 137

Seeing Both Sides

JULY 11, 2013

80-90% software products vs. 40-50% advertising products) and company maturity (e.g., Typically you want to see a 3x ratio between the contribution margin per rep (factoring in the lifetime value of the customer, or LTV) and the cost per rep to acquire that customer, fully loaded (i.e., customer acquisition cost or CAC).

Sales 50

Sales Technical Review Software Review B2B 50

Startup Professionals Musings

JULY 13, 2013

How does any entrepreneur define the right balance, and then measure their performance against real metrics? Most customers today won’t pay you five times the cost of alternatives, just because yours is “green.” Even informal results can be your best advertising. The whole can be greater than the sum of the parts.

Entrepreneur 245

Entrepreneur Green Dividend Angel Investor 245