Remove Advertising Remove Customer Remove Naming Remove Product Name
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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 317
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How To Get Past Buzzwords And Make Better Hires

Transformify

A growing body of research shows we make a bunch of snap judgments starting just with people’s names–and continue from there. One widely cited study found that candidates with white-sounding names but otherwise identical résumés were 50% more likely to be called in for an interview.

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20 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1-Conveyed an idea based on a product. We came up with our product name before our company name. Our product is Sgt.

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High and Low Tech Ways to Promote Your Business

The Startup Magazine

Issues facing new businesses include a lack of financial resources and lack of exposure to potential customers. A multifaceted approach incorporating both high-tech advertising as well and low-tech promotional strategies can be one of the most effective ways of developing name exposure and attracting customers.

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28 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. 1- Unique name addressing what we’re doing. But, so long as it made our message clear to our target customers, we were fine.

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10 Tips for Startups and Small Businesses on Naming Your Company

crowdSPRING Blog

Naming your company can be challenging and time consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING&# ), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name.

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