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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. One thing we learned early on talking to Basecamp customers: Many of them didn’t even know that the app was called Basecamp.

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Why Some Startups Win

Steve Blank

His company had marched through customer discovery, learning about the customer problem, validated solutions and was now scaling sales and marketing. But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. Help Engineering understand customer needs.

Startup 328
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High and Low Tech Ways to Promote Your Business

The Startup Magazine

Issues facing new businesses include a lack of financial resources and lack of exposure to potential customers. A multifaceted approach incorporating both high-tech advertising as well and low-tech promotional strategies can be one of the most effective ways of developing name exposure and attracting customers.

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How To Drive Online Sales With A Printed Catalog In 2019 And Beyond

YoungUpstarts

This is mainly because it is easier to find customers online. Catalogs are basically designed to give customers an insight into your business. It consists of all the products and services that you offer, details about all your online and offline stores, and all the contact information. Connects & Adds Value to the Customer.

Sales 138
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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

Five Easy Pieces – The Marketing Mission After a few months of talking to customers , talking to our channel and working with sales we defined the marketing Mission (our job) was to: Help Sales deliver $25 million in sales with a 45% gross margin. Two paragraphs, Five bullets. It didn’t take more.

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Startup Marketing: The Nine Levels of Traffic Quality

Software By Rob

Traffic Quality By “quality&# I mean the following: how close each visitor is to your ideal customer, and how much of a relationship you have with that visitor. High quality traffic means each visitor is very close to your ideal customer and they know and trust you. Is it so low because it’s advertising?

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LinkedIn's Series B Pitch to Greylock: Pitch Advice for Entrepreneurs

reidhoffman.org

But with so many investors still licking their wounds from the dot-com bust, many focused on proven business models, such as advertising or e-commerce. This is mostly a mistake slide because customer slides are more appropriate for enterprise pitches. Great customers are predictive of future customers for enterprise businesses.