Advertising, IPO, Product Development and Web

Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

SEPTEMBER 22, 2008

For Neopets, its simply a side-effect of their game-like product design. Either way, you can use any marketing channel thats available to bring in new customers, including word of traditional advertising, SEO, SEM - wherever you can find prospects who are going to find your product addicting. Expo SF (May.

San Francisco

San Francisco CPA SEM CTO Hire

Lessons Learned: Using AdWords to assess demand for your new.

Startup Lessons Learned

NOVEMBER 7, 2008

Finally the day came, we unleashed the landing page, emailed our existing customers, and started advertising online. False negatives would be an issue, but combining ad words with other forms of advertising, such as guerrilla marketing, might yield a more robust answer. The Lean Startup Intensive is tomorrow at Web 2.0.

Demand

Demand San Francisco Lean Continuous Deployment

Lessons Learned: The one line split-test, or how to A/B all the time

Startup Lessons Learned

SEPTEMBER 15, 2008

Heres what the one-line split-test looks like in pseudocode: if( setup_experiment(.) == "control" ) { // do it the old way } else { // do it the new way } The call to setup_experiment has to do all of the work, which for a web application involves a sequence something like this: Check if this experiment exists. Buy a higher quantity 2.

San Francisco

San Francisco Lean Technical Review Continuous Deployment

Lessons Learned: Principles of Lean Startups, presentation for.

Startup Lessons Learned

NOVEMBER 4, 2008

Eric, Any thoughts on how forum feedback fits into customer development and agile product development? Youve probably addressed this in the past, but I continue to be blown away by how fast Blizzard reacts to noise in their forums and rapidly makes fixes to the product. The Lean Startup Intensive is tomorrow at Web 2.0.

Lean

Lean San Francisco Agile Continuous Deployment

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Startup Lessons Learned

NOVEMBER 6, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

Agile

Agile San Francisco Software Review Continuous Deployment

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

Strategy - startups first encounter this when they have the beginnings of a product, and theyve achieved some amount of product/market fit. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: What is customer development?

Startup Lessons Learned

NOVEMBER 8, 2008

Customer development is a parallel process to product development, which means that you dont have to give up on your dream. Our goal in product development is to find the minimum feature set required to get early customers. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Customer Development

Customer Development Developer San Francisco Customer

Lessons Learned: The engineering manager's lament

Startup Lessons Learned

OCTOBER 20, 2008

Lessons Learned by Eric Ries Monday, October 20, 2008 The engineering managers lament I was inspired to write The product managers lament while meeting with a startup struggling to figure out what had gone wrong with their product development process. Good luck, engineering manager. It was painful for a lot of people.

Software Review

Software Review Engineer Management Technical Review

Lessons Learned: ScienceDaily: Corporate culture is most important.

Startup Lessons Learned

NOVEMBER 18, 2008

I believe its important that product teams be cross-functional, no matter what other job function the product champion does. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th.

San Francisco

San Francisco Continuous Deployment Lean DC

Getting educated about advertising, agencies, and media buyers

Startup Lessons Learned

NOVEMBER 5, 2008

Lessons Learned by Eric Ries Wednesday, November 5, 2008 Getting educated about advertising, agencies, and media buyers I see lots of startups whose business plans revolve around selling high-value ad space to brand advertisers. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup?

Advertising

Advertising San Francisco Media Continuous Deployment

This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

JULY 1, 2010

Scott left the company, which eventually IPO’d and became Internet Brands. Money to be used for hiring and additional product development. 2. -A social analytics platform for Facebook app developers and publishers that provides detailed demographic and engagement data. Competitors: Gowalla. Total Raised: $21.4mm.

San Francisco

San Francisco Venture Capital Analytics Government

The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

MAY 14, 2009

Were not going to have any form of advertising, but I am considering trying to offer a scholarship program to worthy entrepreneurs, just as we did for the Web 2.0 The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

Lean

Lean San Francisco Continuous Deployment Software Review

Marching through quicksand

Startup Lessons Learned

AUGUST 24, 2009

When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. As you and I have chatted about, a Zynga developed game versus an EA developed game is quite different. Just as Erin mentions above -- replace content with games -- the same dynamics are at work in the advertising world.

San Francisco

San Francisco Lean Technical Review Distribution

Lo, my 2295 subscribers, who are you?

Startup Lessons Learned

MARCH 4, 2009

In a startup, these channels of communication are critical to understand for advertising, launch and PR purposes. If they are willing to pay big bucks, for example, to attend a conference on a certain topic, that bodes well for your ability to sell them a product related to that topic. The Lean Startup Intensive is tomorrow at Web 2.0.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Three freemium strategies

Startup Lessons Learned

JANUARY 27, 2009

These are companies that generate revenue by offering a free product with an upsell or premium version. Their economics blends elements of the free, advertising-supported, "eyeballs" business with more traditional e-commerce and subscription businesses. Is it that they act as free advertising for our premium product?

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: CPI > CPC

Startup Lessons Learned

JANUARY 11, 2009

Lessons Learned by Eric Ries Sunday, January 11, 2009 CPI > CPC Google revolutionized advertising by popularizing pay-per-click. Because social networks have generated staggering quantities of traffic without generating as much economic value from traditional advertising models, theres a big opportunity to buy traffic on a new model.

San Francisco

San Francisco Social Network Lean Continuous Deployment

Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

ConversionXL

NOVEMBER 29, 2018

But rather than spending marketing dollars on expensive, bottom-of-funnel ad buys—or on content that attempts to explain the value of a product—a product-led strategy lets consumers create their own “Aha!” Consumer psychology also suggests why product-led strategies may enjoy more success : Endowment effect. Free trial.

Customer

Customer Conversion Acquisition B2B

Case Study: SlideShare goes freemium

Startup Lessons Learned

AUGUST 16, 2010

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

San Francisco

San Francisco Lean Analytics Continuous Deployment

Good enough never is (or is it?)

Startup Lessons Learned

SEPTEMBER 27, 2010

One of the sayings I hear from talented managers in product development is, “good enough never is.&# And, most importantly, it helps team members develop the courage to stand up for these values in stressful situations. Freemium or subscription or advertising? Freemium or subscription or advertising?

San Francisco

San Francisco Lean Continuous Deployment Software Review

Lessons Learned: The ABCDEF's of conducting a technical interview

Startup Lessons Learned

NOVEMBER 29, 2008

The technical interview is at the heart of these challenges when building a product development team, and so I thought it deserved an entire post on its own. Still, a startup product development team is a service organization. Labels: hiring , product development 5comments: TedHoward said. Expo SF (May.

San Francisco

San Francisco Lean Agile Java

Lo, my 1032 subscribers, who are you?

Startup Lessons Learned

NOVEMBER 19, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Where did Silicon Valley come from?

Startup Lessons Learned

NOVEMBER 11, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

Silicon Valley

Silicon Valley San Francisco Lean Continuous Deployment

How to conduct a Five Whys root cause analysis

Startup Lessons Learned

JULY 2, 2009

Labels: five whys root cause analysis , product development 15comments: Anonymoussaid. Furthermore, I think most of what you are suggesting is applicable in companies/ industries that are not software development. I work in advertising and this system would work to analyze failures. Leave your thoughts in a comment.

San Francisco

San Francisco Lean Technical Review Software Review

Pivot, don't jump to a new vision

Startup Lessons Learned

JUNE 22, 2009

I am so sick of your tweets it's advertising 24/7. ► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

San Francisco

San Francisco Lean Continuous Deployment Agile

Lessons Learned: SEM on five dollars a day

Startup Lessons Learned

SEPTEMBER 13, 2008

You declare how much someone clicking an advertisement is worth to you, and then the search engine does its best to get you as many clicks as it can at that price. Only much later did I realize that this was an application of customer development to online marketing. Its now a technique I recommend for any web-based startup.

SEM

SEM San Francisco Lean Continuous Deployment

Business ecology and the four customer currencies

Startup Lessons Learned

DECEMBER 14, 2009

This attention is valuable to yet another set of people: namely, the traditional businesses (see above) who are using marketing to grow, and are looking to advertise to new prospects. In the old days, these media companies would then themselves plow this profit back into marketing and advertising, and grow.

Customer

Customer San Francisco Viral Lean

Lessons Learned: The four kinds of work, and how to get them done.

Startup Lessons Learned

NOVEMBER 17, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

San Francisco

San Francisco Lean Continuous Deployment DC

Lessons Learned: Don't launch

Startup Lessons Learned

MARCH 13, 2009

You create an entire framework of understanding and action based on your product/idea that sets it in motion in a self-sustaining way. Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Thats how to "launch".

San Francisco

San Francisco PR Lean Early Stage

Lessons Learned: The metrics and levers of engagement.

Startup Lessons Learned

MARCH 24, 2009

But that is not the only source of positioning: brand advertisers have been using packaging and TV ads to do this for years. And most web applications do their positioning right in the first few screens of the app. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

Metrics

Metrics San Francisco Lean Viral

Lessons Learned: Five Whys

Startup Lessons Learned

NOVEMBER 13, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

Software Review

Software Review Technical Review San Francisco Continuous Deployment

The Superbowl ad test

Startup Lessons Learned

SEPTEMBER 13, 2010

Isn’t it equally possible that this company is spending more money on advertising or marketing than it’s competitors? And it is much more insulated from external effects, like an advertising or PR blitz, than your typical vanity metric. But is that true? Or that there is some other external factor at work? But is that true?

San Francisco

San Francisco Metrics Lean PR

The Future of Startups 2013-2017

Scalable Startup

FEBRUARY 1, 2013

In the last five years, there’s been this sort of acknowledgment of the consumerization of the enterprise, which is consumer product development, design methods applied to business software, of which SaaS and cloud and all these things are examples. It became very hard to get businesses to adopt new stuff.

Software Review

Software Review Startup Venture Capital Stock

Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

NOVEMBER 22, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

.Net

.Net Operations San Francisco Lean

Lessons Learned: What is a market? (a guide for hackers)

Startup Lessons Learned

FEBRUARY 12, 2009

If so, how do we think about successful companies that dont charge money for their product? Are advertisers customers, and are they part of a market? But also, remember that eBay started out with pez dispensers but also remember that Google never advertised and Ive heard that Facebook got it right from the start. Expo SF (May.

San Francisco

San Francisco Continuous Deployment Ruby Lean

Startup Resources

www.vccafe.com

MARCH 11, 2013

Amazon Web Services. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Firebase : Are all your developers front-end engineers?

Software Review

Software Review Technical Review Startup

Learning from Obama: maneuver warfare on the campaign trail

Startup Lessons Learned

NOVEMBER 5, 2008

► August (2) SXSW Case Study: SlideShare goes freemium ► July (4) Case Study: kaChing, Anatomy of a Pivot Some IPO speculation Founder personalities and the “first-class man&# th. The Entrepreneur’s Guide to Customer Development ► June (3) What is a startup? Expo SF (May.

Campaign

Campaign San Francisco Lean Agile

The cardinal sin of community management

Startup Lessons Learned

SEPTEMBER 11, 2009

We kept denying that we had done anything wrong, that the features still worked as advertised, and justifying our decisions instead of apologizing. It is a hangover of other days, of thin-skinned geeks who cannot still be heeded on the big, wide web. The Lean Startup Intensive is tomorrow at Web 2.0. Expo SF (May.

Community

Community Management Lean Software Review

StartUpRoar

Lessons Learned: The three drivers of growth for your business.

Lessons Learned: Using AdWords to assess demand for your new.

Trending Sources

Lessons Learned: The one line split-test, or how to A/B all the time

Lessons Learned: Principles of Lean Startups, presentation for.

Lessons Learned: Stevey's Blog Rants: Good Agile, Bad Agile

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: What is customer development?

Lessons Learned: The engineering manager's lament

Lessons Learned: ScienceDaily: Corporate culture is most important.

Getting educated about advertising, agencies, and media buyers

This Week in VC – Scott Painter, CEO of Zag & TrueCar

The Lean Startup Workshop - now an O'Reilly Master Class

Marching through quicksand

Lo, my 2295 subscribers, who are you?

Lessons Learned: Three freemium strategies

Lessons Learned: CPI > CPC

Freemium vs. Free Trial: Which Gets You More Paying Customers (Not Just Freeloaders)?

Case Study: SlideShare goes freemium

Good enough never is (or is it?)

Lessons Learned: The ABCDEF's of conducting a technical interview

Lo, my 1032 subscribers, who are you?

Lessons Learned: Where did Silicon Valley come from?

How to conduct a Five Whys root cause analysis

Pivot, don't jump to a new vision

Lessons Learned: SEM on five dollars a day

Business ecology and the four customer currencies

Lessons Learned: The four kinds of work, and how to get them done.

Lessons Learned: Don't launch

Lessons Learned: The metrics and levers of engagement.

Lessons Learned: Five Whys

The Superbowl ad test

The Future of Startups 2013-2017

Lessons Learned: Net Promoter Score: an operational tool to.

Lessons Learned: What is a market? (a guide for hackers)

Startup Resources

Learning from Obama: maneuver warfare on the campaign trail

The cardinal sin of community management

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