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5 Common Small Business Marketing Mistakes to Avoid

Up and Running

If you’re one of the 47% of small business owners who run marketing completely on their own, it’s likely this function is one of the many hats you wear. And chances are unless you’re running a marketing business yourself, you don’t have a professional marketing background. Common small business marketing mistakes to avoid.

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[Review] Marketing To The Ageing Consumer

YoungUpstarts

The answer, according to Dick Stroud and Kim Walker in “ Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business “, is to embrace age-friendly approaches. 4) Product - Intuitive software interface that is simple and easy to use. One of the best examples of an age-friendly business is Apple.

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The Role Of Virtual Data Rooms In Keeping Information Secure

YoungUpstarts

The VDR is cloud-based storage that makes use of software to keep critical information of companies in one place. Some software applications also allow high volume data sharing, which is integral for different sectors such as banking and real estate. It accepts all file formats such as audio, video, and documents.

Security 113
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The future of search is being reinvented with generative AI

VC Cafe

Sure, there is Bing, DuckDuckGo, Ask.com and a few others, but no one comes even near Google in terms of market share or mind share (90. Global search engine market share in May 2023 (source) However, since the introduction of ChatGPT in November 2022, user habits (and perhaps expectations) began to change.

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5 Essential Inbound Marketing Tools for Startups and Entrepreneurs

ReadWriteStart

The days of creating amazing content, paying for advertisement, and then leaning back on your chair to get great results are essentially over. Here are five essential inbound marketing tools for startups and entrepreneurs. Adding videos to your marketing toolkit is a very versatile solution.

Marketing 156
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10 Startup Prospects That Multiply If You Look Ahead

Startup Professionals Musings

Traditional business intelligence (and data mining) software does a very good job of showing you where you’ve been. Here are ten examples to get your creative juices flowing: Targeted direct marketing. Predictive advertisement targeting. The rest of us would rather not be annoyed by the multiple contacts of the wrong type.

Analytics 248
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What’s The Important Thing, that is powerful enough to override all your deficiencies?

A Smart Bear: Startups and Marketing for Geeks

No brand, no features, no customers, no money, no distribution, no search engine rankings, no efficient advertising, no incredible executive team, no NPS, no strategy. You always had a staging area to test things in a real server environment before pushing code live. How do the successful startups rise above all that?