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Marketers Focus More Attention on Mobile Gaming

YoungUpstarts

Those stereotypes have quickly been shattering, however, with the emergence and immense popularity of mobile gaming. In 2013, there were 909 million mobile gamers worldwide, nearly half of which resided in the Asia Pacific region, and 146 million of which came from North America. Exponential Growth of Mobile Gamers.

Mobile 100
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Facebook Advertising / Marketing: Best Metrics, ROI, Business Value

Occam's Razor

We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Based on results of value identified for Facebook, optimize their advertising mix strategy for future product launches. Our sections are: #1: Facebook Advertising/Marketing ROI Challenge: You're Thinking Wrong. #2:

Metrics 165
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

The main thrust of the post is that with YouTube taking a 45% of revenue and talent taking 70% of the remaining revenue, YouTube Networks didn’t have sustainable businesses unless they invested heavily in technology as a tool to increase margin and provide defensibility. Content goes global (of Maker Studios 4.4

Video 339
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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

M-Commerce Together with Voice Commerce Speaking of easing consumers’ lives, mobile commerce, also known as “m-commerce,” was a hit. In 2023, mobile commerce will remain in demand and grow even further. of purchases were made via mobile devices in the United States, as Statista reported. Only in 2021, 72.9%

eCommerce 185
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How to get your mobile app discovered in 2021

VC Cafe

Almost overnight, a huge new industry was created around mobile. According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc).

Mobile 190
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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

We also talked about the emergence of New York City as the “hot” new area of entrepreneurship, VC and innovation driven by the quantification of the online advertising industry. Note that these are “gross” revenue numbers. Booyah – Develops a location based service platform that pairs the virtual world with mobile gaming.

Partner 240
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How to Choose Digital Marketing Channels for Long Term Growth

ConversionXL

You’re undoubtedly familiar with paid acquisition, as it’s the digital equivalent of traditional advertising. For instance, you can advertise on specific subreddits, which are sometimes incredibly cohesive tribes: If you can make the math work on paid advertising, it’s in infinitely scalable channel.

Channel 118