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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.

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Crowdsourcing Your Product Name

Software By Rob

Product naming is hard. Too many factors come into play when looking for a name and it’s almost impossible to decide on the right name once you’ve stared at the same list for a week straight. The Approach A while back Patrick contacted a handful of Academy members and asked for opinions on potential product names.

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Trademark Registration Process — Do it Yourself or Hire an Attorney?

Up and Running

Ideally, the trademark registration process should begin as soon as you’ve narrowed down a selection of possible marks, including business or product names, logos , and slogans. When is it time to apply for a trademark. Upon closer inspection, however, the application form is filled with requests that require legal analysis.

Hiring 133
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Give Your Advertising ROI a Serious Boost by Maintaining Scent (11 examples)

ConversionXL

5 is overkill, 3 could work – but since the product is complicated (and probably not cheap), collecting emails would be a better idea than asking to read more. The only thing that matches here is that it’s the same type of product on the photo, but it’s not the same photo (should be). Verdict: the scent is weak. #3

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Why Some Startups Win

Steve Blank

But he was getting uneasy that as his headcount was growing the productivity of his marketing department seemed to be rapidly declining. The other departments gave the same type of logistical answers; the product-marketing department, for example, said their job was to get the product specs from engineering and write data sheets.

Startup 310
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7 Must Have Features If You Sell Products Online

Entrepreneurs-Journey.com by Yaro Starak

You’re a crazy person if you have a product to sell and you don’t look at the World Wide Web as one of your top priority distribution channels. High Quality Product Photography. Many online retailers offer an inbuilt on-site review system , which can attract positive reviews – if your product is good, of course.

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High and Low Tech Ways to Promote Your Business

The Startup Magazine

A multifaceted approach incorporating both high-tech advertising as well and low-tech promotional strategies can be one of the most effective ways of developing name exposure and attracting customers. Stationary Products. Potential customers can be reached through low-tech promotional advertising methods.