Both Sides of the Table

APRIL 4, 2011

4 times / 100 means if a customer uses your app frequently (say 10-20 times / day) then they are crashing nearly every day. Customer Acquisition. At the highest level you’ll obviously want to track how many customers your adding every month (and for some businesses that have hit scale this is measured on a daily basis).

Metrics 346

Metrics Startup Acquisition SEM 346

ConversionXL

NOVEMBER 6, 2017

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. A second segment we typically setup might include: existing customers vs. first-time customers. Why is conducting post-test segmentation important?

Chad 112

Chad Mobile Technical Review Aggregator 112

Occam's Razor

OCTOBER 21, 2013

Following revelations of NSA activities via Mr. Snowden, Google has now switched almost all users to secure search, resulting in even more user search queries showing up as not provided in all web analytics tools. No keyword data in analytics tools. Aggregated search engine level analysis. Implications of Secure Search Decision.

Search 154

Search SEO Analytics Engineer 154

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process. Two Sigma Ventures.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

The Startup Magazine

JULY 16, 2021

In order to grow your business’ economic value, there are two routes open to you: (1) you can do it by increasing customer value , (2) reduce your costs to serve. Focus on the Most Profitable Customers and Help Them Reduce Their Costs. Your profit peaks are the company’s most loyal customers. These are your loyal fans.

Business Model 167

Business Model Aggregator Revenue Analytics 167

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Google Analytics: New Segmentation User Experience.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

SEPTEMBER 24, 2012

But if you read it, I promise, you'll see Facebook marketing, advertising and analytics in a completely new light. You've deployed five, six or 15 web analytics tools on your website/mobile app. If you are new to analytics, maybe you obsess about the wrong thing (impressions). Let's go! That is ok.

Metrics 165

Metrics Advertising Marketing Social Media 165

ConversionXL

AUGUST 19, 2016

From here, you can run tests and use those results to strategize the best solutions for your customers. Marketers should also be looking at acquisition (visits, unique visitors, pageviews), behavior (pages per visit, time on site, bounce rate), and revenue (if you’re eCommerce). The Mobile Gap & The Problems It Causes.

Mobile 48

Mobile Technical Review Software Review Metrics 48

The Startup Magazine

AUGUST 1, 2020

For example, many manufacturing entrepreneurs are not using technology and data analytics to their advantage. Knowing your customers and the market should be at the top of the priority list for manufacturers. They should also work on aggregator platforms to improve exposure and reach out to audiences. Conclusion.

Social Media 160

Social Media Aggregator Analytics Global 160

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. Image source ).

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

The Startup Magazine

JULY 16, 2021

In order to grow your business’ economic value, there are two routes open to you: (1) you can do it by increasing customer value , (2) reduce your costs to serve. Focus on the Most Profitable Customers and Help Them Reduce Their Costs. Your profit peaks are the company’s most loyal customers. These are your loyal fans.

Business Model 78

Business Model Aggregator Revenue Analytics 78

VC Cafe

SEPTEMBER 9, 2020

As described by Tim Ferriss in Tools of Titans , to be a successful creator you don’t need millions of dollars, customers, or fans. Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. 1000 Superfans or 100 True fans? Gen Z and the 1% rule. Creators Platform Dependency.

Aggregator 207

Aggregator Vertical Audience Seed Stage 207

Scalable Startup

JANUARY 12, 2015

RI primarily needs to accelerate revenue growth and market share in order to build new products, increase salaries to market rate and defend their position against a large number of competitors. > Company Summary: Saas Product launched, several Fortune 1000 customers, currently growing. Self funded to date, 10-20 employees. >

Management 20

Management Los Angeles Angel Investor B2B 20

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. 6th January 2014.

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

AUGUST 8, 2011

99.9996253% of Web Analytics reports produced are utterly useless. partly because they are out of the box standard reports that web analytics vendors create for “average” people (and we both know that you are not average!), Here’s a blog post: 3 Awesome, Downloadable, Custom Web Analytics Reports. Why this Custom Report?

Customer 122

Customer Analytics Metrics SEO 122

ConversionXL

OCTOBER 13, 2015

Customers acquired by direct mail. In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. Total Customers. Average Revenue Per Customer. Activated users in February. You get the picture. February.

Conversion 48

Conversion Retention Acquisition Metrics 48

ConversionXL

APRIL 29, 2013

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. When you compare the value per customer with Dan Zarrella’s aggregate Click Through Data, you see a very revealing story.

Campaign 130

Campaign Email Framework Clickthrough 130

Occam's Razor

AUGUST 9, 2016

The outcome of book smart is rarely better for analytics practitioners then folks trying to learn how to fly an airplane from how-to books. This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or compressing my experience into custom reports and advanced segments I've shared.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

SEPTEMBER 29, 2009

Outcome #1: To attract "prospects" / new customers. See if you were able to get more traffic to arrive at your site, and if they were Existing Visitors or New Visitors (hopefully measured with a first party cookie in your website analytics tool). Bonus reading material: Multichannel Analytics: Tracking Offline Conversions.

Campaign 128

Campaign Analytics Metrics Search 128

Steve Blank

AUGUST 20, 2013

on medical device revenues, regardless of profitability delays or cash-flow breakeven. Some startups in this field are actually beginning with Customer Development while others struggle with the classic execution versus search problem. Filed under: Customer Development , Lean LaunchPad , Science and Industrial Policy , Teaching.

Startup 294

Startup Venture Capital Lean IPO 294

ConversionXL

OCTOBER 21, 2019

Google BigQuery is a warehouse for analytics data. Still, why would you go beyond your usual digital analytics tool and try a cloud solution like BigQuery? When you work with Google Analytics or other digital analytics tools, you usually have control only over data collection and analysis. What is Google BigQuery?

SQL 84

SQL Analytics Marketing Cloud 84

ConversionXL

MARCH 13, 2013

Analytics should guide your decisions – they should be actionable. Total revenue – Yes total revenue is generally a vanity metric. Great you’ve got revenue. Get more revenue? They are often much harder to track than just switching on Google Analytics. Here are some that I use: Google Analytics.

Metrics 111

Metrics Analytics Aggregator Revenue 111

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131

Analytics Marketing Campaign Metrics 131

Lightspeed Venture Partners

DECEMBER 14, 2012

The group consensus was quite clear — media companies would need to embrace a mix of distribution channels and business models to remain relevant, a testament to customer choice driving all models in parallel.

Business Model 159

Business Model Distribution Aggregator Channel 159

ConversionXL

MARCH 20, 2019

While it doesn’t publish prices publicly, an interview with the Demandbase CEO in 2017 claimed that the average revenue per customer per month was $20,000. The high price tag self-selects Demandbase customers. It’s not just a giant CRM that matches customers with a subset of relevant accounts. Image source ).

Software Review 117

Software Review Software Marketing IP 117

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? By doing multichannel analytics! More detail on those techniques, and three more, are in this blog post: Multichannel Analytics: Tracking Offline Conversions. I think I did. :).

Analytics 94

Analytics Web Non-Compete Metrics 94

Scalable Startup

JANUARY 12, 2015

RI primarily needs to accelerate revenue growth and market share in order to build new products, increase salaries to market rate and defend their position against a large number of competitors. > Market Segments: Reputation Management, Social Analytics, Customer Service Feedback, Online Reviews, Review Management. >

Aggregator 20

Aggregator Management Los Angeles Angel Investor 20

ConversionXL

JANUARY 21, 2020

How do you coordinate the analytics setup of a web shop that sells their products all over the world—if you have to handle 10+ languages and currencies in over 80 countries? In this post, I share solutions that I’ve learned from several major projects on the agency and customer side. Can all data be stored within Google Analytics? .

Technical Review 73

Technical Review Software Review Analytics Aggregator 73

Startup Lessons Learned

AUGUST 16, 2010

It requires separating the product launch from the marketing launch (see Dont Launch ) as well as other staple Lean Startup tactics: minimum viable product, split-testing, customer development and the pivot. Those tools, combined with focused customer interviews, have turbo-charged the company’s ability to learn.

San Francisco 167

San Francisco Lean Analytics Continuous Deployment 167

ConversionXL

FEBRUARY 18, 2020

For companies that build their analytics on Google products, purchasing Google Analytics 360 is a symbol of maturity. . As a business grows, it inevitably runs up against limitations of analytics tools. It’s one of many potential business needs that could affect your decision to upgrade to a Google Analytics 360 license.

Analytics 90

Analytics SQL Metrics Campaign 90

Software By Rob

JANUARY 12, 2010

Traffic Quality By “quality&# I mean the following: how close each visitor is to your ideal customer, and how much of a relationship you have with that visitor. High quality traffic means each visitor is very close to your ideal customer and they know and trust you. For more info on setting up goals check out this link.

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

JANUARY 4, 2022

The paper from the respected body made me open PowerPoint and create a visual that would make the case for never identifying Conversion Rate or ROAS the Most Important KPI in your company / practice of analytics. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. The law of God.

Conversion 127

Conversion Analytics .Net Metrics 127

Occam's Razor

MAY 2, 2017

The goal is for each company’s Google Data Studio to not look like a CDP (customized data puke), but to be a focused strategic dashboard with an emphasis on IABI. Outcomes: Revenue | Ideas Funded Behavior: Path Length | Cart Abandonment Rate Acquisition: Assisted Conversions | Share of Search. If you want to play along.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Startup Lessons Learned

AUGUST 24, 2009

Customers will get to consume the content they want, and support the producers of that content directly, rather than having to rely exclusively on intermediaries. Now, helping potential customers discover new things they might like is the job of the discipline of marketing. There are just too many of them out there.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Both Sides of the Table

FEBRUARY 21, 2010

We have an analytics platform that helps advertisers discover information about the demographics of the follower base and the effectiveness of their campaigns. It should lead to higher conversion rates and happier customers. initially captured the Internet portal revenues by aggregating eyeballs.

Advertising 284

Advertising Las Vegas Affiliate RSS 284

Occam's Razor

JULY 1, 2013

Would you believe me when I say that your digital analytics data, from Google Analytics or WebTrends et. Would you believe me if I said that even leveraging cool features like custom reporting and smart advanced segments might be insufficient in some cases? We do have A LOT of data in our analytics tools. Two stories. #1:

Search 135

Search Analytics PPC Green 135