Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

MAY 13, 2020

For a long time, I considered standard Google Analytics reports to be the best way to get useful insights. From time to time, I struggled with sampling, limitations, and weird results, but I didn’t see a way around it—until I discovered Google Analytics 360 and raw data exports into Google BigQuery. Where do my users come from?

Analytics 85

Analytics Aggregator SQL Cloud 85

This is going to be BIG.

FEBRUARY 22, 2010

VP of Sales, Monetate - Philadelphia, PA A finger hovers above a mouse button. Using Monetate Real-time Marketer, companies are boosting sales while slashing costs and time-to-market. The company is not just looking for a VP of Sales, but for a champion for all things sales throughout the organization. It wants to click.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

Occam's Razor

FEBRUARY 7, 2011

Nose to the grind "How do I" questions: David Walizer: How do you sell the value of web analytics to a skeptical client in 30 seconds or less? Nilaye Thakrar: What is the best way to attribute an offline sale to an online assist? By doing multichannel analytics! " It is going to be fun. Let's go! Paid Search.

Analytics 94

Analytics Web Non-Compete Metrics 94

Occam's Razor

MAY 2, 2017

Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love driving strategic emphasis on Path Length for larger ecommerce sites as it encourages an obsession away from one-night stands which is the standard operating model for most sites. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

AUGUST 31, 2017

Many integrations are available and useful for validating test results – such as Google analytics, Clicktale or Kissmetrics. Here’s a review from Sean Patterson , a Digital Analytics and Optimization Consultant at Conversion.com: Sean Patterson: “An enterprise testing tool with a wide range of capability and customisation.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

SEPTEMBER 24, 2012

I can see the correlation, but the conclusion implies a causality that may or may not be there ("the product sales exceeded all internal projections!"). From that analysis, they could identify the incremental sales in country X compared to Y, Z and A. Facebook works. The case study seemed to contain a rookie mistake.

Metrics 165

Metrics Advertising Marketing Social Media 165

Occam's Razor

JULY 18, 2011

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. Most good email providers will do this automatically for whatever web analytics tool you use. Because you control everything.

Metrics 137

Metrics Campaign Email Marketing 137

ConversionXL

JANUARY 8, 2020

It evolved into a Swiss Army knife for data science and analytics—one that can help data professionals, including data-driven marketers, elevate their analytics game. After the acquisition, it started branching out into more areas of data science and analytics. What is Kaggle? Kaggle launched in 2010. Image source ).

Analytics 94

Analytics Artificial Inteligence Software Review Technical Review 94

Occam's Razor

APRIL 19, 2010

" "What is a dimension in analytics?" There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. It is possible that some Analytics Tool Goals directly measure your business objectives or goals.

Analytics 138

Analytics Metrics Web Framework 138

Lightspeed Venture Partners

DECEMBER 3, 2010

Saving money online has been a real driver of ecommerce growth in 2010. The breakout categories of 2010 are Local Deals (Groupon, Living Social* etc), and Flash Sales (Gilt, RueLaLa, HauteLook, Ideeli etc), and both are squarely aimed at helping consumers save money. Putting fun into ecommerce. You want shopping to be fun.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

MAY 18, 2010

I have said: All data in aggregate is "crap" Because it is. One of my earliest blog posts extolled the glorious virtues of segmentation: Excellent Analytics Tip#2: Segment Absolutely Everything. Many paid web analytics clickstream analytics tools, even today (!), Of course Yahoo! All visits. Total revenue.

Analytics 123

Analytics Web Acquisition Metrics 123

klinger.io

JANUARY 17, 2014

A Primer on Startup Metrics – Which Analytics Tool to pick. As a analytics consultant I am working with a lot of startups and help them in the topics of metrics, analytics, retention and growth. What kind of analytics tools you should use depends what you are trying to do with those tools. eg switch sales focus).

Analytics 67

Analytics Metrics Startup Database 67

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees.

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

JULY 15, 2014

Just imagine how useful it would be in a non-analytical environment like a museum. And I don't want you to think that the problem is that the above is a dashboard in a digital analytics tool and has just two graphs. Here's another example: Those of you who've read Web Analytics 2.0 They are data pukes.

Analytics 159

Analytics Metrics Web Ohio 159

Occam's Razor

DECEMBER 12, 2011

For Search it is in your Google Analytics or Omniture Site Catalyst reports. But for most other programs (Affiliate, Email, Social, Display) your Cost is likely sitting outside your web analytics tool. Standard metric in every web analytics tool worth anything. Or if you use Google Analytics: In Paditrack for free.

Metrics 151

Metrics Web Analytics CPA 151

ConversionXL

OCTOBER 13, 2015

In Lean Analytics , Alistair Croll and Benjamin Yoskovitz gave a great example of the value of cohorts, using data from a hypothetical online retailer: January. So by segmenting your data, you can learn things you couldn’t from the aggregate data. Optimizing the sales process is a tricky topic, as there are many ways to do it.

Conversion 48

Conversion Retention Acquisition Metrics 48

www.vccafe.com

MARCH 11, 2013

Google Analytics. Site Pulse – Live Web Traffic Monitor and Analytics. SEO and Analytics Tutorials. Analytics review â?? mixpanel vs kissmetric vs google analytics review. Analytics blog â?? good analytics tutorials. Analytics Tools. Google Analytics â?? actionable analytics.

Software Review 53

Software Review Technical Review Startup 53

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? How To Excite People About Web Analytics: Five Tips.

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! "Let's just get people on the phone and our sales reps will convert!" Shopbop: (Luxury) Ecommerce and Branding Done Right! by creating a great experience, reassuring me with clear pricing, and they won't even have to pay a bounty to their aggregators!

Web 164

Web Design Marketing Security 164

Both Sides of the Table

MARCH 27, 2011

They created a reason for their customers to aggregate on their site on a regular basis. They are an open-source & SaaS provider of eCommerce solutions. eCommerce is an enormously competitive search term. They did it by creating a blog, discussion board and hub for eCommerce advice and information. Think Mint.com.

Startup 373

Startup eCommerce Audience Community 373

ConversionXL

JUNE 9, 2019

Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. However, you can also see where people click in Google Analytics, which is generally preferable. If you’ve set up enhanced link attribution , the Google Analytics overlay is great.

Algorithm 111

Algorithm Analytics Conversion Stock 111

mashable.com

SEPTEMBER 22, 2008

Bootstrap – Online bookkeeping software that lets you track sales and expenses, organize your records for tax time, and more. NetBooks – Marketing, sales, inventory and financial control in one place. Free CRM – This is a Web-based customer relationship management software that allows for sales force automation.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

APRIL 29, 2013

You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. Measuring Visits and Conversions in aggregate first and segmented by keywords (or even key word clusters) will get you on the path to showing real impact. Here's why… Real-time data is very expensive.

Metrics 166

Metrics Marketing Search SEO 166

ConversionXL

APRIL 1, 2020

Research by McKinsey shows that 15% of online shoppers have subscribed to an ecommerce service: In general, the “subscription lifestyle” is good news for ecommerce stores. In this case, accurately measuring the holy grail of ecommerce metrics—customer lifetime value (LTV)—isn’t easy. You may already know that.

eCommerce 74

eCommerce Analytics Aggregator Differentiation 74

ConversionXL

FEBRUARY 26, 2020

This post details the role that UTM parameters play in traffic attribution in Google Analytics. Here’s what I’ll cover: Why conversion attribution starts with traffic attribution How Google Analytics understands traffic sources What are UTM parameters? How Google Analytics understands traffic sources. HTTP Referrer.

Analytics 118

Analytics Campaign Email Channel 118

Occam's Razor

SEPTEMBER 30, 2008

The graph itself won't answer the questions "why is that up or down" or, perhaps more importantly, "is our current performance better than last year's" Product sales for you might peak each Thanksgiving (in the US). In aggregate trends can hide insights and hence "dirty" the data. Dig and poke.

Analytics 68

Analytics Metrics Search Florida 68

ConversionXL

JUNE 24, 2014

77% of Users Believe Social Login Is A Good Registration Solution… … and should be offered by any website, according to the same aggregated research published by WebHostingBuzz. Whether you make money through sales or ads, you ALWAYS need more user engagement on your website. Blog eCommerce Resources User Experience'

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Whether you make money through sales or ads, you always need more user engagement on your website. Conclusion.

Social Network 73

Social Network Viral Social Media B2C 73

Duct Tape Marketing

JANUARY 16, 2020

Klaviyo is a platform that helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook and Instagram marketing. We also, then, start to learn from your analytics, and suggest additional keywords as you go forward. Chernis: We have a 50% conversion from trial to sale.

Artificial Inteligence 40

Artificial Inteligence Social Media Audience Campaign 40

ConversionXL

AUGUST 14, 2019

What can it offer your analytics team ? In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Combining Google Analytics data with imported data. They invest a lot in inbound marketing and wanted to know why their traffic was so much lower on peak sales days. Well, you can.

Analytics 123

Analytics Metrics eCommerce Search 123

ConversionXL

SEPTEMBER 15, 2020

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. In this article we’ll show you how to setup your Google Analytics to unlock actionable insights. Setting up your Google Analytics. You can read a more in-depth guide here.).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

ConversionXL

JUNE 13, 2016

In test 2 you change the Recommendation engine algorithm, such that you primarily show sale articles here. It is possible, for example, to test the placement of the recommendations at 50% traffic, while the other 50% is used for the sale articles in the recommendations. This the most common KPI for an eCommerce shop.

Distribution 48

Distribution Conversion Non-Compete Revenue 48

ConversionXL

AUGUST 23, 2020

If call leads are important to your business, you’d be wise to rethink mobile analytics all-together, as understanding a person’s behavior when they have their phone in their hand is a hell of a lot more complex than when they’re tethered to a desk somewhere. Pillar 3: Optimize for call quality. Salesforce ).

Mobile 112

Mobile Analytics Web Conversion 112

ConversionXL

SEPTEMBER 1, 2016

If viewed holistically, this data is just a generalized aggregation of disparate data points. For example, let’s say you’re an eCommerce marketer, and the following CRM report just came across your desk: Unique users: 13,020,403. In other words, it’s a bunch of useless, out-of-context numbers. Revenue impact: $260,408. Image Source.

eCommerce 78

eCommerce Analytics Revenue Customer 78

aweissman.com

MARCH 4, 2007

Aggregate Knowledge is another good case study -- helping drive ecommerce , for example, not using products as the center, but again by considering users interactions with products to drive data, sales and relevancy. Its also been noted that maybe the inside-out , opposite approach to this market is too hard to scale and grow.

Aggregator 21

Aggregator Distribution Advertising eCommerce 21

ConversionXL

JANUARY 8, 2016

The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis. As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Setting Up Your Google Analytics. ” [Tweet It!]. You can read a more in-depth guide here.).

Analytics 48

Analytics eCommerce Software Review Technical Review 48