Remove Aggregator Remove Analytics Remove Retention Remove Sales
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Predictive analytics, in other words, wasn’t a panacea. This post details those changes and shows how several businesses—and not just behemoths—have cultivated the predictive analytics landscape. How many neglected data points do you have in Google Analytics, Google Ads, MailChimp, Marchex, Stripe, and similar services?).

Analytics 131
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What is CRM? Customer Relationship Management Explained

Up and Running

This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. It gives your sales, customer service, business development, marketing, HR, and any other teams direct access to shared information with a better way to manage interactions with customers. Who is using CRM? Share information.

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Dear Avinash: Your Digital Marketing + Analytics Challenges Answered

Occam's Razor

about digital marketing and analytics. We will cover questions in four areas: business/strategy challenges, analytics/technical challenges, career/self-development questions and rampant speculation. Even the worst analytics configuration in the world will most likely allow you to measure cart and checkout abandonment rate.

Analytics 131
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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

The growth system is broken: product, marketing and sales are siloed. Go a little bit further, it is not always in Google Analytics. It’s in website analytics and emails, but that is just a small piece of it. Sales compensation is a rule. Most important thing in the checklist: audit of Google Analytics.

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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

Here are funnel analytics for the Bingo Card Creator new user experience: image source. How to Improve Mobile App Retention Through Customization. In the chart below, it’s clear that retention varies quite a bit from one industry to the next. Yet focusing retention efforts on these customers would be a poor investment.

Retention 106
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Retention / Churn. How many social networks, picture sharing sites, new aggregators or blogs can we really spend time on? 10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). In 6 months? In 3 months?

Metrics 346
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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

The message, the customer data, the ability to reach current and prospective customers, drive new sales as well as repeat sales, experiment with new ideas and offers, and so much more. Most good email providers will do this automatically for whatever web analytics tool you use. Because you control everything.

Metrics 137