Aggregator B2B Campaign Video 
ConversionXL
NOVEMBER 3, 2016
Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.
Venture Chronicles
APRIL 20, 2014
A successful organization that fed impressive growth, reaching growth and revenue records year over year, the marketing organization relied on a proven B2B outbound marketing model that precisely measured lead capture rates. I saw this fascinating video of a Ferrari F1 pit stop that reminded me of what we are striving to achieve.
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ConversionXL
MAY 13, 2020
After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?
ConversionXL
MARCH 20, 2019
Ultimately, a successful ABM campaign needs to solve three problems. Given the number of people involved in B2B decisions, account-wide coverage has value in addition to one-to-one targeting. That’s only one segment of the B2B market. Aggregate that data at an account level to know which accounts to target.
Occam's Razor
MAY 2, 2017
For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck. B2B / Enterprise Sales: Salesforce. And, we can do so much for them!
Occam's Razor
AUGUST 12, 2013
And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool.
ConversionXL
SEPTEMBER 2, 2019
77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Mailchimp, a B2B email marketing platform, recorded a 66% drop in failed logins after introducing social login. This post contains video, click to play].
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