Duct Tape Marketing

JANUARY 7, 2020

Just because it’s an established marketing channel, though, doesn’t mean it’s lost any of its relevance. And it doesn’t matter what kind of business it is—B2B or B2C, retailer or service provider—people are opening up a search browser to find you online. Focus on Purchase Intent.

Search 71

Search PPC Kansas City B2C 71

Occam's Razor

MAY 20, 2013

Part of the reason is that even if you work for a multi-channel company you are likely in the "web," "interactive," "internet," or "digital" division. Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

David Teten

DECEMBER 3, 2019

Many tools designed for B2B marketing in general are also relevant to investors. A tool like Quuu identifies relevant, shareable content to keep your social media channels active. . I previously posted a detailed presentation with sales technology tools useful for B2B sales. See their blog post on multiples.).

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Occam's Razor

APRIL 21, 2014

If you can fix that, more revenue will immediately flow into your client's bottom-line. Yes, yes, yes, with GA you can dive into Multi-Channel Funnels reports to move beyond last-click.) They still tend to think of digital as a fulfillment channel. If you have a lot of them, aggregate them up. Who is to blame?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. More revenue! #2: Extra work for you to download the data and aggregate it, but it is very valuable data so put in the extra effort. Go do one for your own site. You can't.

Search 135

Search Analytics PPC Green 135

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. A really nice way to do a multi-channel strategy. Not just the online + offline part (though they all want multi-channel desperately), but the whole cart experience. Don't you love happy customers and big revenues?

Web 164

Web Design Marketing Security 164

The Next Web

DECEMBER 8, 2013

By the end, 99 percent of the B2B marketplaces had cratered and only B2C eBay was left standing and thriving. The prevailing consensus at the time was that B2B marketplaces were too hard (e.g. Start with aggregating scarce and in-demand inventory. Investment stopped, and entrepreneurs focused on other categories.

B2C 136

B2C B2B Demand Vertical 136

ConversionXL

DECEMBER 3, 2018

Many B2B companies run into the same problem, particularly those that are: Complex, with products that require deep expertise to understand and use. Instead, they were shared in company Slack channels, emailed between VPs and investors, and featured in industry newsletters. It created powerful network effects.

B2B 133

B2B Marketing SEO Search 133

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

SEPTEMBER 15, 2020

For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. This very simple setup can help answer the age-old question of, ‘does my blog content help drive more sales and revenue?'” If the answer is no and you’re a B2B SaaS company, that might be a problem. ” (via Analytics Talk).

Analytics 70

Analytics eCommerce Software Review Technical Review 70

Up and Running

MAY 21, 2014

And I think it’s easy when you’re getting your business going, to be so focused on bringing in revenue and just sell, sell, sell and provide a great service or product after you’ve sold, but forget that so many opinions are formed in that sales process.

Marketing 72

Marketing Social Media Sales Media 72

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” For example, Mr. Green’s total user revenue is $100 + $62 + $25 = $187. This very simple setup can help answer the age-old question of, ‘does my blog content help drive more sales and revenue?'” ” [Tweet It!]. Tweet It!].

Analytics 48

Analytics eCommerce Software Review Technical Review 48

VC Cafe

JUNE 22, 2010

ForNova provides a B2B turnkey solution to enable building aggregation solutions for classifieds eCommerce, travel and many other specific content verticals. Screenpeaks is the leading provider of Visual Radio and Slide TV CHANNELS. Currently the company operates platforms on different satellites with over 80 channels on air.

Media 145

Media Social Network Flash 145

VC Cafe

JANUARY 16, 2011

. - Spacecom is offering a wide range of Pan African satellite services, including: Cellular backhaul, Rural telephony, Broadband VSAT networks, e-government, e-learning, e- health, Direct To Home (DTH) Multi-channel platforms, DSNG, Video Distribution & Contribution. Craze Productions. GoNet Systems. Logia Group. Mce Systems.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

abovethecrowd.com

JUNE 2, 2021

They return the favor by doing more banking business with said banks, and some of the windfall-money comes right back to the bank via other channels. Also, take a look at this critically important data point , also aggregated by Professor Jay Ritter. The others are all B2B companies. As a group they have done quite well.

IPO 82

IPO Customer Matching Silicon Valley 82