Remove Aggregator Remove B2B Remove Design Remove Metrics
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

It’s like they thought about the attendees and what they need and then designed a format focused on them. B2B buyers aren’t all-rational, and they will often follow and recommend tools they’ve heard of even if they’ve never used them. More networking and curated roundtables, less gurus and swag. How will you act? Daniel Layfield.

B2B 94
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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. A lightweight “agent” with access to logs and metrics can, to start, retrieve relevant information (e.g. and generate a post mortem.

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A Quick Primer on B2B Conversion Optimization

ConversionXL

Conversion optimization is a little different if you’re in B2B. You’ll still need to do the same types of conversion research, persona building, and experimentation that is common across conversion optimization, but let’s talk a bit about how and why B2B is different. It’s called Optimizing for B2B.

B2B 48
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NextView’s Greatest Hits

View from Seed

So, we decided to aggregate NextView’s “greatest hits.” Advice on How to Make Your First Analytics Hire “Analytics is about designing, reporting, and leveraging operating metrics to aid strategic and functional decision-making. Why Do Consumer IPOs and B2B IPOs Get Treated Differently?

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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. Many tools designed for B2B marketing in general are also relevant to investors.

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The Role of Analytics

SVPG

Note: For the purposes of this article, consider the terms: “analytics,” “data,” “KPI" (Key Performance Indicator), and “metrics" to be synonymous. The data we aggregate (from all sources) can be a gold mine. I attribute this change to several factors. That is but one type. Inspire Product Work.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Many tools designed for B2B marketing in general are also relevant to investors. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. It sounds simple; however, very few asset managers actually do it.” 3) Raise capital.