Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. Finally, and only lastly, I blame the management teams. Tag Management.

Analytics 131

Analytics Marketing Campaign Metrics 131

SoCal CTO

AUGUST 3, 2010

So, I’ve had about 4 years on the “inside” of a fast-growing, venture-backed B2B SaaS startup. That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. Metrics availability. Each of those domains would get one point in the aggregated list. Not so bad. Performance. Angel vs VC? -

Software Review 217

Software Review Startup Venture Capital Technical Review 217

Occam's Razor

JULY 1, 2013

Originally I'd recommended it for content, or B2B, sites, over time I've come to rely on it for pretty much any type of company. Management does not get it, they have no online products so why care, they are doing Facebook ads and really what else does anyone else need, yada, yada, yada. There are many reasons for this.

Search 135

Search Analytics PPC Green 135

ConversionXL

JANUARY 8, 2016

As Avinash Kaushik famously wrote, “All data in aggregate is crap.” Google Tag Manager Script – Install the Google Tag Manager script and setup the Pageview tag. Note that Google Tag Manager is a powerful tool that gives you full control over the Google Analytics setup. ” [Tweet It!].

Analytics 48

Analytics eCommerce Software Review Technical Review 48

Up and Running

JUNE 22, 2021

In smaller operations, managers often work to ferret out underperforming employees or reimagine wasteful procedures. And this is an especially effective tactic for B2B firms because it helps them avoid the need to turn to a B2B collection agency to handle overdue invoices, which often adds additional complexity to the process.

B2B 102

B2B Campaign Analytics Operations 102

YoungUpstarts

OCTOBER 2, 2014

If we transform that into a journey instead, we can do a better job of keeping visitors and customers engaged in a branded experience that lets us understand the buyer personas we’re targeting from the information we gather through metrics. The Uberflip platform starts with aggregating all the content you create and curate.

Marketing 162

Marketing Curation B2C Audience 162

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. When it comes to proving which campaigns are better and which numbers to report to the management what will you do? If you don't kill 25% of your metrics each year, you are doing something wrong.

Analytics 118

Analytics Web Metrics Channel 118

SoCal CTO

OCTOBER 22, 2009

I'm going to be working with people like Cliff and Steve Gilison (see Product Management for Startups in Los Angeles ) and Tom Humbarger (see Social Media to Build Reputation and Reach Prospects ) to create this online business networking group for Los Angeles. We can use could choose a hashtag (e.g., This would be easy enough to do.

Los Angeles 150

Los Angeles Networking Southern California Aggregator 150

Occam's Razor

AUGUST 12, 2013

At this point you should educate your management team on this specificity. " " In this case it was a B2B client, long conversion cycle that lasted around 65 days, ignoring the outliers, so I picked 75. You don't have to do attribution analysis for all your conversions in aggregate. Just to be conservative.

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

JUNE 13, 2016

If the risk is low and traffic overlap between the tests is manageable, two tests can absolutely be allowed to run in parallel, so that one and the same user can be in multiple tests. Regarding these so-called metric KPIs, there is a high uncertainty about the level of purchasing – if a user buys anything at all. Why is that?

Distribution 48

Distribution Conversion Non-Compete Revenue 48

Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. Cornerstone on Demand is a fast growing Learning and Talent management company based in Los Angeles.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

ConversionXL

MARCH 26, 2014

What I find most useful about this report is the ability for B2B companies to gain insights with regards to their leads or prospects (could be applied to lead scoring within a CRM). You can now see 3 metrics called. (1) This metric is really important because it’s when people can start navigating, clicking and scrolling. (2)

Analytics 131

Analytics Conversion Metrics Europe 131

www.vccafe.com

MARCH 11, 2013

Startups for startups – the top B2B tools used by Startups – Includes the list of top 50 startup vendors in 2012 by Vendorstack , a reviews and Q&A platform on enterprise vendors for startups and mid-market companies. Task Management. Project Management Tools. Subscription Payments / Management.

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

APRIL 22, 2015

Let’s say you run a B2B site, and drive your visitors toward a quote request page. B2B and B2C. The latter is much more important, it’s the key metric you want to pay attention to. Using Google Tag Manager. A click map is a visual representation, aggregated data of where people click. Up to 7 seconds?

Analytics 48

Analytics Technical Review Conversion Framework 48

Brandanew

JANUARY 8, 2016

Maggie Kravchuk has had work experience on social media brand management and now works for Rubenstein PR. Tina Chan, Social Media Manager, GEECL. Working in a B2B field, LinkedIn’s analytics are sensitive enough to track your audience by industry, seniority, function, and company size. Carrie Aulenbacher , Author.

Analytics 100

Analytics Social Media Marketing Media 100

VC Cafe

JANUARY 16, 2011

Its i-nigma solution comprises of a mobile multi-barcode reader application and an integrated platform for managing barcode services. This allows customers to create, manage and track processes that include tagging of physical objects using barcodes. Established back in 2003, Comarcom Ltd. Flash Networks.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103