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Occam's Razor
JULY 18, 2011
Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Most good email providers will do this automatically for whatever web analytics tool you use.
ConversionXL
FEBRUARY 17, 2021
They aggregate far more of your clicks across the Internet and power the hyper-relevant ads you see (e.g., put this ad on web pages about motorcycles”); General information about the interests of the person who is going to see the ad (e.g., click ID, campaign ID, URL of expected conversion). Image source ). Image source ).
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Up and Running
SEPTEMBER 10, 2021
CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints. Review CRM features and tools. Explore CRM trials.
Occam's Razor
MARCH 23, 2010
There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.
Occam's Razor
JULY 12, 2010
That's not including others I actively seek out around the web. Remember I am the creator of the 10/90 rule of investment in web analytics. Add a piece of javascript to your web page (do a View Source on this page to see it), and it will tell you how often your content is being copied. Simple right? First Some Context.
ConversionXL
SEPTEMBER 13, 2018
When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”. Google Analytics excels at revealing your traffic sources.
ConversionXL
FEBRUARY 26, 2020
Traffic attribution identifies which sources drive visitors to a web property. If we’re not tracking from which websites, which campaigns, or which channels they visit, how could we know how much of that conversion to attribute to each source? You may run, for example, several Facebook campaigns. What keyword exactly?
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