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Mixpanel vs. Google Analytics: The 2018 Guide

ConversionXL

You’ll be able to see which acquisition channels are best for long-term retention or lifetime value, not simply those that drive initial conversions. In the words of hundreds of reviewers, Google Analytics was essential to “identify channels,” “track campaigns,” and monitor “traffic flow.”. Engagement, conversion, and retention.

Analytics 119
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Create an Offboarding Flow that Improves Retention

ConversionXL

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. Being able to save a churning customer is the holy grail of retention. This post contains video, click to play]. Image source ). Bonus: Exit interviews.

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9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

How to Improve Mobile App Retention Through Customization. To establish some new benchmarks for retention, they decided to look at the percentage of people who first used a given mobile app and then used it at least once more in the 30 days after their first use. Never stop testing and optimizing your onboarding process. The Execution.

Retention 106
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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. The resulting visualization shows the tool’s prediction performance and correlations between datasets and retention. which leads will convert—however you define conversion.

Analytics 131
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Top 5 Insights from Every Speaker of Digital Elite Camp 2018

ConversionXL

Active campaigning works. Video backgrounds are the new sliders. Aggregate data is crap as it hides the gold inside the segments. Engagement & Retention. Alexa Hubley: The Agile Marketing Playbook. Create your agile process: Map (start at the end). Sketch (remix & improve). Decide (Rumble, storyboard).

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How to Handle Mobile “Moneyball Syndrome” & Cross-Device Attribution

ConversionXL

To start, both parties need to look at mobile usage separately and develop a more detailed variety of analytics for their mobile campaigns. These behaviors can be useful in investigating how different behaviors impact retention and churn, funnel conversion rates, and revenue. Create campaigns that connect with these personas.

Mobile 48
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Social Login and CRO: 9 Things You Should Know

ConversionXL

77% of users believe social login is a good registration solution… …and should be offered by any website, according to the aggregated research published by WebHostingBuzz. Take the infamous American Apparel campaign offering 30% off to customers living in areas affected by Hurricane Sandy “in case you are bored during the storm.”