ConversionXL

AUGUST 21, 2014

How to Improve Mobile App Retention Through Customization. In 2011, Fred Wilson cited the 30/10/10 ratio as a “law of web/mobile physics,” generally true regardless of business or industry—that is, 30% of customers will use a service each month, 10% will use it each day, and as many as 10% of daily users will be using it at any given time.

Retention 106

Retention Churn Rate Metrics Software Review 106

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. Remember: All data in aggregate is crap, segment or suck.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. The number of visitors directly correlates to revenue – whatever business you are in.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. The number of visitors directly correlates to revenue—whatever business you are in.

Social Network 73

Social Network Viral Social Media B2C 73

abovethecrowd.com

OCTOBER 1, 2013

No other metric so holistically captures as many critical aspects of a web site – user design, usability, performance, convenience, ad effectiveness, net promoter score, customer satisfaction – all in a single measurement. You want to know what it is for each and every outreach campaign. Basic conversion is easy to understand.

Metrics 93

Metrics Conversion Internet Acquisition 93

Startup Lessons Learned

DECEMBER 14, 2009

In an ecosystem, each participant acts according to its own imperatives, but these selfish actions have an aggregate effect. What these products all have in common is the question their minimum viable product is attempting to answer: does this product have high natural retention built-in?

Customer 156

Customer San Francisco Viral Lean 156

Occam's Razor

JULY 15, 2014

Here's another example: Those of you who've read Web Analytics 2.0 For our Directors, Marketing Owners, Campaign Budget Holders, and others in our immediate vicinity, people who have clearly defined siloed responsibilities to make tactical decisions, we are going to create customized data pukes. So, I inspired one one above.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

JANUARY 14, 2016

So we’ve established that focus is shifting from installs to retention , engagement, and lifetime value. If retention, engagement, and lifetime value are goals, determining which in-app events to measure is the means. Stage 2: Optimize Your User Acquisition Campaigns. Don’t Forget to Deep-Link Your Campaigns.

Mobile 48

Mobile Conversion Retention Campaign 48

ConversionXL

OCTOBER 4, 2018

And who wouldn’t want to know the exact foot (or web) traffic by month, day, and hour to streamline staffing (or allocate server resources)? which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. Let’s take a look.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

abovethecrowd.com

JUNE 2, 2021

Paypal famously offered customers $5 to invite a friend, who would then also get $5 as part of a highly successful viral marketing campaign (they actually started at $20, and then reduced it to $10 and then ended at $5). Would that help retention and NPS (Net Promote Score)? Would they be loyal? Damn straight it would.

IPO 82

IPO Customer Matching Silicon Valley 82

Lightspeed Venture Partners

DECEMBER 3, 2010

Real time web usage outpaces business models. We got everything from price comparison engines to aggregated user reviews to one-click checkout. Many brand campaigns incorporate custom elements, ranging from social media and other earned media components to custom microsites, site takeovers, roadblocks and other high impact units.

Internet 113

Internet eCommerce Advertising Flash 113

www.vccafe.com

MARCH 11, 2013

Amazon Web Services. Web Tools: Hereâ??s We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. We have an iOS SDK as well, for web-web, mobile-mobile, web-mobile video chat and video messaging. Mobile Tools: If you are a web developer, you donâ??t

Software Review 53

Software Review Technical Review Startup 53

ConversionXL

JUNE 19, 2018

Active campaigning works. Aggregate data is crap as it hides the gold inside the segments. Engagement & Retention. Fitness – The fittest web page, the fittest radio antenna, training system. Alexa Hubley: The Agile Marketing Playbook. Create your agile process: Map (start at the end). Prototype – test.

Technical Review 103

Technical Review Agile Analytics Conversion 103