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The LeanLaunch Pad at Stanford – Class 6: Channel Hypotheses

Steve Blank

This week they were testing their hypotheses about the salesChannel” – how a company delivers its value proposition (i.e. There are two major channels: physical channels and virtual (web/mobile) channels. Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators.

Channel 233
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Top 10 Emerging Marketplaces for Chemical Industry in 2022

ReadWriteStart

There are emerging marketplaces in the chemical industry seeking to increase sales in 2022 by helping both the chemical buyers and sellers to be able to find each other. There has been a Significant Interruption in Traditional Channels for Sales and Sourcing. Essentially, the scenario is that there are flexible aggregators as.

Germany 175
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CXL Live 2022 Recap: Main Takeaways From 6 World-Class Marketers

ConversionXL

A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Product should be your main channel for customer acquisition, retention and expansion. Marketing should collaborate as a business function with sales, finance and ops, but you shouldn’t replace any of their tasks as a manager.

B2B 94
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How Online Video Companies Can Increase Margin and Build Better Businesses

Both Sides of the Table

Traditional video had very high costs of distribution due to limited time slots of broadcast TV (we only had enough spectrum to support 3-4 channels). The number of channels grew with cable & satellite TV but we still have limitations that makes distributing content high. Not so fast. As have BigFrame and Machinima.

Video 339
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e-Commerce: Why You Need It And How To Do It Right

YoungUpstarts

E-commerce is well within reach of virtually every small retail business, and with consumers demanding an easier way to find and purchase products, businesses need to incorporate an online sales strategy to remain relevant. Test your marketing channel options to see which will be the most effective driver of your new online sales.

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Requests for Startups in 2024

VC Cafe

I’ve recently come across several of such lists and I thought it could be useful to aggregate them and share them here. Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030. Robotaxis – Robotaxi platforms could create $28 trillion in enterprise value in 2030.

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Does Fintech Disruption Break The Investment Banking Model?

YoungUpstarts

The combination of services and infrastructure traditionally housed under one roof – underwriting, research, sales & trading, supported by large back office operations, and monitored by compliance systems – will remain at the sector’s core. At least for investment banks the answer is not so clear cut.