View from Seed

MARCH 1, 2016

Then, also in the 1880s, some clever American entrepreneurs decided to market a “fast growing, shade generating” plant to the overly warm citizens living the waltz-dancing climate of the south-eastern United States. Are you aggregating and leveraging a competitive dataset none will be able to reproduce? million acres of land.

Founder 120

Founder Technical Review Cofounder Non-Compete 120

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

ConversionXL

OCTOBER 6, 2020

Throwing $300k at something that “feels right” could have huge opportunity costs. Models are useful to marketers (and throughout a business) because they improve decision-making. If you’d like to purchase the site, opportunity cost of investment may be the way to go. If net profit is a criterion, do you have equipment costs?

.Net 69

.Net Net Present Value Cost Metrics 69

ConversionXL

NOVEMBER 6, 2017

The more well-known your company becomes, the harder it gets to directly impact primary KPI’s at the aggregate level because the majority of customers who buy are going to do so irrespective of if your button color is red or blue. But ultimately whether this is worth it depends on the cost to do this. Image Source.

Chad 112

Chad Mobile Technical Review Aggregator 112

Steve Blank

APRIL 21, 2011

Virtual channels include Dedicated e-commerce, Two-step e-distribution and Aggregators. Veritas , the team building a low cost residential wind turbine. They ditched the residential market as they realized that a more accessible and profitable customer segment(s) were cities, lighting companies and utilities. Next was D.C.

Channel 233

Channel Artificial Inteligence San Francisco Business Model 233

The Startup Magazine

JULY 16, 2021

The lesson of the pandemic era is clear, as market conditions change, business models must evolve. Success is not, as you would think, about having stable business models across market conditions. In this article, we will give 5 tips for a post-pandemic model so that your business can adapt to changing market conditions. .

Business Model 167

Business Model Aggregator Revenue Analytics 167

Startup Lessons Learned

AUGUST 31, 2015

It all started with a small group of founders and product enthusiasts who self-aggregated into an online community. Telepathic, a new technology startup, is bringing A/B testing to the world of mass-market fiction and storytelling. One of their major initiatives is to launch marketing programs that engage customers in a fresh, new way.

Lean 60

Lean United States Fractional CTO Startup 60

Steve Blank

FEBRUARY 25, 2014

We collect the complete narrative of what they discovered talking to customers as well as aggregate interviews, hypotheses to test, invalidated hypotheses and mentor and instructor engagements. The Power of the Investment Readiness Level: Different Metrics for Different Industry Segments. Or watch the video here.). Medical Devices.

Incubator 316

Incubator Intellectual Property Startup Lean 316

Occam's Razor

MAY 2, 2017

There is no golden metric for everyone, we are all unique snowflakes! :). That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. and tell you what are the best key performance indicators (metrics) for them.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

David Teten

SEPTEMBER 23, 2017

An investor had few hard metrics other than the actual financials, and little technology to make the process scaleable. Over the past few decades, better metrics became available, and investors could take a more analytical, data-driven approach. 1) Market fund. .” Historically, investing was a manual, artisan process.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Aggregated search engine level analysis. And of course our Acquisition, Behavior, Outcome metrics. It shows Google's estimate of how many possible clicks you could get at a particular cost per click. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system.

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

JULY 21, 2022

By focusing intently on a single measurement, known as a north star metric. The north star metric defines success for the whole company and aligns teams on a growth trajectory. In this article, you’ll learn how other growing companies use the north star metric to achieve customer success. Customer-centricity. Accountability.

Metrics 120

Metrics Acquisition Revenue .Net 120

ConversionXL

NOVEMBER 3, 2016

Sales teams cost money, and of course, they also deliver another layer of organizational complexity. But because of the human costs of a sales team, it makes sense to optimize for quality in B2B. In B2B, it’s often far more complex in terms of the content marketing for conversion than B2C. Account-Based Marketing.

B2B 48

B2B Conversion B2C Sales Cycle 48

The Startup Magazine

JULY 16, 2021

The lesson of the pandemic era is clear, as market conditions change, business models must evolve. Success is not, as you would think, about having stable business models across market conditions. In this article, we will give 5 tips for a post-pandemic model so that your business can adapt to changing market conditions. .

Business Model 78

Business Model Aggregator Revenue Analytics 78

Agile VC

JUNE 5, 2011

Groupon’s become a juggernaut in the immense local marketing space. 3) Groupon’s Business is Like An ATM: Groupon is currently unprofitable on a GAAP basis thanks to acquisition related expenses in 2010 as well as ongoing marketing spend to acquire customers.

North America 100

North America Chicago Boston Silicon Valley 100

Occam's Razor

JULY 12, 2010

I threw out the world class tool, purchased ClickTracks for a fraction of the cost and put money into Analysts and boom! Please click on the above image for a higher resolution version , including all the other metrics.]. You have aggregated data into three pieces and we all know aggregated data stinks at delivering insights!

Analytics 96

Analytics Viral Web Mobile 96

Occam's Razor

APRIL 20, 2009

All web analytics tools have a smattering of metrics and key performance indicators that were created just because someone decided it would be cute to add / subtract / multiply / divide some numbers. You can learn a lot more about Visits and Unique Visitors in this post: Standard Metrics Revisited: #1: Visitors. Guess what?

Metrics 106

Metrics Analytics Web Aggregator 106

crowdSPRING Blog

AUGUST 2, 2016

One of the major benefits of the digital age is that marketers now have far more meaningful metrics by which to evaluate the success of their initiatives. Your display ads can be scrutinized according to cost per lead. Even when metrics are not tied to dollar amounts, collect, organize, and analyze trends in performance.

Marketing 48

Marketing Metrics Aggregator Social Media 48

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Optimal Acquisition Email Metrics.

Metrics 137

Metrics Campaign Email Marketing 137

klinger.io

JANUARY 17, 2014

Andreas Klinger #product #metrics #marketing Startup Lessons Learned. A Primer on Startup Metrics – Which Analytics Tool to pick. A Primer on Startup Metrics – Which Analytics Tool to pick. Accounting are the metrics we track over time. Fix your bounce rate (esp important for content marketing).

Analytics 67

Analytics Metrics Startup Database 67

ConversionXL

OCTOBER 13, 2015

So by segmenting your data, you can learn things you couldn’t from the aggregate data. Did one group see one marketing message that the other didn’t? Customers that converted in the last year that came in through a bottom-of-the-funnel marketing campaign. How did that effect their average order value? Expansion Potential.

Conversion 48

Conversion Retention Acquisition Metrics 48

Startup Lessons Learned

JUNE 5, 2009

In a startup context, numbers like gross revenue are actually vanity metrics, not actionable metrics. Similarly, it’s easy to generate large aggregate numbers by simply falling back to non-disruptive or non-sustainable tactics (see Validated learning about customers for one example). If it costs $0.10 But $10.00?

San Francisco 102

San Francisco Lean Continuous Deployment Startup 102

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Because of calculation costs.

Analytics 85

Analytics Aggregator SQL Cloud 85

Startup Lessons Learned

AUGUST 24, 2009

Now, helping potential customers discover new things they might like is the job of the discipline of marketing. But that job is changing dramatically, and this brings us to the next major problem facing traditional media organizations: Media companies are failing at marketing. There are too many products clamoring for attention.

San Francisco 113

San Francisco Lean Technical Review Distribution 113

Startup Lessons Learned

APRIL 14, 2009

Every board meeting, the metrics of success change. Because they have no presence in the market, they have to find distribution channels to bring in customers. Over time, they have found a formula for acquiring, qualifying, and selling customers in the market segments they have targeted. What’s the total available market?

Customer 167

Customer San Francisco Lean Hockey Stick 167

ConversionXL

MARCH 13, 2013

Traffic volume is a vanity metric. So I was a bit too caught up in vanity metrics like traffic volume and I was happy to say I was getting 10-15K visits a month but is that even good? Look I’m not going to tell you that vanity metrics are useless and you shouldn’t look at your traffic stats. What are vanity metrics?

Metrics 111

Metrics Analytics Aggregator Revenue 111

Cracking the Code

MARCH 12, 2010

The SaaS growth recovery does not seem to take a "V" shape 2) Sales productivity is ramping up: bottom was hit in the first half of 2009 However, the sales and productivity of the group, measured by the median "Customer Acquisition Cost ratio" or "CAC ratio", seems to be recovering more steeply. Labels: SaaS , sales and marketing.

Software Review 63

Software Review Technical Review Cloud Forecast 63

Up and Running

JUNE 23, 2015

Maternova is an online marketplace for low-cost but vital obstetric tools; you might think of it as something like Amazon for childbirth-related medical supplies. 90 percent of our clients are ordering more than one product at a time, so we’re an aggregator. Social media is our primary marketing channel,” Cote says.

Cofounder 60

Cofounder Sweat Equity Social Media Business Model 60

Up and Running

JUNE 13, 2014

Real business strategy has three elements mixed together: identity, target market, and business offering. Your identity is what is unique about your business, and your target market and business offering should be strategically defined. Step 3: Set your milestones and performance metrics.

Management 79

Management Metrics Business Plan Aggregator 79

Austin Startup

APRIL 25, 2017

I won’t dive into cost structure in this blog post, but let’s think through how Snap could grow revenue 20x. In order to achieve 20x growth, Snap needs grow both of those metrics 4–5x. Even by July 2014, Facebook’s core application had effectively saturated the US market, with more than 80% of US adults on Facebook.

Valuation 48

Valuation Technical Review Forecast Social Network 48

Occam's Razor

OCTOBER 14, 2014

See step four in the process for creating your Digital Marketing and Measurement Model.]. Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Outcomes of the conversations with your Finance team and Sr.

Analytics 133

Analytics Vertical Metrics Web 133

Hippoland

MARCH 14, 2013

We had submitted our idea: “ ShinyOrb : Kayak for Weddings” I’d envisioned a one-stop site that aggregated bridesmaid dresses, wedding gowns, shoes, jewelry, invitations… . I was ready to answer questions about our metrics and our product. We had a basic product that had solid unit metrics.

Product 81

Product Aggregator Metrics Cofounder 81

ReadWriteStart

JUNE 29, 2020

Consequently, you’ve decided to utilize this passion and expertise to collect and aggregate social media data from some of the popular social media platforms like Facebook, Twitter, Instagram, Pinterest, CrunchBase, and LinkedIn. The good news is that, in the digital world, brand development does not have to cost an insane amount of money.

Bootstrapping 85

Bootstrapping Global Startup Hungary 85

David Teten

FEBRUARY 4, 2019

The economics of online education are good, with the marginal cost of taking on additional students very low. In particular, a focus on input rather than output-based metrics “has the effect of locking a system into a set way of doing things and inhibiting innovation.”. There’s likely a market opportunity there.

Jordan 60

Jordan Aggregator Networking Distribution 60

Occam's Razor

AUGUST 8, 2011

Partly because of a lack of any tie to business strategy (ensure you have a Digital Marketing & Measurement Model !), As a cure to this malaise, I’ve encouraged y’all to switch to using only custom reports (bring just relevant metrics and dimensions into one place, and throw away 90% of web analytics data that does not apply to you).

Customer 122

Customer Analytics Metrics SEO 122

ConversionXL

MAY 16, 2018

BUT – most marketing experiments are done wrong. Know the difference between leading and lagging metrics. Better examples of a falsifiable hypothesis might be: I believe my shoe business is losing money because our sneakers are priced too high and by reducing the cost we will increase sales by at least 50%. Why do we test?

Marketing 133

Marketing Metrics Programming Design 133