ConversionXL

SEPTEMBER 13, 2018

When it could go either way : Other companies—like ecommerce sites selling physical products—may straddle the use-case gap. Mixpanel also tracks acquisition sources but, in its tracking and reporting, emphasizes what those users do, not the raw visibility of web pages. From user to human.

Analytics 119

Analytics Technical Review Acquisition Retention 119

Occam's Razor

DECEMBER 20, 2010

I am an unabashed segmentation fan: Web Analytics Segmentation: Do Or Die! It helps us get data-gasms, improve ROI for our web efforts and get our bosses promoted. Web Analytics or WebTrends or. They might read 8 stories on your non-ecommerce content site, but you note that people who see three engage for a longer time.

Analytics 118

Analytics Web Social Media Search 118

This is going to be BIG.

FEBRUARY 22, 2010

Because people live, shop, and buy in real time, Monetate products enable e-commerce web sites to market in real time. Monetate Mobile adds mobile-native navigation, search, GPS store location, cart access and more, to any site, overnight.

Part-Time VPE 92

Part-Time VPE CTO Hire Engineer Sales 92

ConversionXL

AUGUST 31, 2017

Apptimize is a testing tool focused on mobile optimization and is a perfect choice if mobile is an important platform for your business. Most importantly, you’ll be able to continuously A/B test and optimize across platforms (desktop, mobile web, apps). Pricing for Adobe Target is available on request.

Software Review 129

Software Review Technical Review Analytics Algorithm 129

Occam's Razor

SEPTEMBER 24, 2012

You've deployed five, six or 15 web analytics tools on your website/mobile app. and some people will click on that URL and come to our website (desktop or mobile). Number of downloads of our latest mobile app from Facebook visitors. But not, ever, in aggregate.]. from those clicks. Number of qualified leads.

Metrics 165

Metrics Advertising Marketing Social Media 165

thebarefootvc

JANUARY 15, 2020

These new entrants will also likely provide services that we don’t foresee today, similar to the Amazon example [which expanded from online book selling into AWS, content production and domination of ecommerce].” ” In 2016 I gave the closing keynote, entitled Fintech 2020, at a fintech summit in Bogota.

Disintermediation 69

Disintermediation Aggregator China API 69

Both Sides of the Table

JANUARY 19, 2015

40% of all of YouTube is viewed on mobile devices and of high-quality content I believe it is between 60-70% based on my insider data. You have to have some of your own content formats and not just be an aggregator of talent. If you’re just a content company your advantages are too small to win on the web.

SEM 150

SEM Los Angeles Silicon Valley Acquisition 150

Occam's Razor

JANUARY 28, 2013

Shopbop: (Luxury) Ecommerce and Branding Done Right! They are full of nonsenseware – cross-sells and up-sells, all kinds of seals and logos, irrelevant other products, promotions, mobile app pimping and so much more. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home.

Web 164

Web Design Marketing Security 164

Occam's Razor

APRIL 13, 2015

The 80/20 rule applies to our use of web analytics tools as well. Time Lag & Path Length: Pan-Session Ecommerce Analysis. The data used comes not from your Google Analytics account/script, rather the data comes from the third-party DoubleClick cookie (for web traffic) and from anonymous identifiers for mobile apps (i.e.,

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

SEPTEMBER 9, 2013

In fact I've gone so far as to say: "All data in aggregate is crap." " That's certainly a bit melodramatic, but beyond the most bare bones "ahh, I see something is happening" you are unable to get anywhere with aggregate data. Prologue: Visitors, (Visits) Sessions, Hits.

Analytics 145

Analytics Green Metrics Web 145

Occam's Razor

OCTOBER 14, 2014

If you've read my first book Web Analytics: An Hour A Day, you know that I've advocated this strategy since 2008! If you don't stink completely, things on the the web always go up and to the right over time – the argument is simply about the slope of the line and short term fluctuations. See Page 269. :).

Analytics 133

Analytics Vertical Metrics Web 133

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! Click on the site link, go browse around, go to their social pages, checkout the mobile app, then write down the six metrics you would choose. Ecommerce: Betabrand. Every ecommerce site has to obsess about Revenue. I love Betabrand.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Occam's Razor

OCTOBER 31, 2011

I love that the analyst is segmenting the data rather than showing the aggregate trend ("all data in aggregate is essentially crap" – me). But Mobile is a platform. The analyst recommended a higher investment in Mobile based on this graph!]. The best practice I recommend in Web Analytics 2.0

Salary 130

Salary Analytics Green eCommerce 130

VC Cafe

OCTOBER 14, 2010

MySupermarket is currently operating in the UK only, as an ecommerce aggregator which creates channel for users to compare and buy FMCG products online from the leading supermarkets in Britian: Tesco, ASDA, Sainsbury’s and Ocado, an online channel on its own right, by letting users fill a virtual trolley or compile a printable shopping list.

Venture Capital 98

Venture Capital Aggregator eCommerce Partner 98

Occam's Razor

AUGUST 22, 2011

" ~ Web Metrics: "What is a KPI? Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Key To Your Digital Success: Web Analytics Measurement Model. Six Tips For Improving High Bounce / Low Conversion Web Pages. How To Excite People About Web Analytics: Five Tips. I Got No Ecommerce.

Analytics 124

Analytics Metrics SEM Web 124

Startup Professionals Musings

DECEMBER 26, 2013

in 2013, with aggregate proceeds of over $38 billion. I can remember when creating a web site for eCommerce could easily require a million dollar investment. Now you can create a web site for almost nothing - and be on your way with your latest invention or personal services.

IPO 273

IPO Entrepreneur Social Media Startup 273

klinger.io

JANUARY 17, 2014

Disclaimer: This post focuses on web products - but you could apply the same concepts for mobile. The Segmentation of web analytics. FYI the term accounting was coined by Eric Ries as innovation accounting covering more metrics than the typical product metrics, but the term kept sticky in normal web analytics as well.

Analytics 67

Analytics Metrics Startup Database 67

Up and Running

SEPTEMBER 10, 2021

CRM applications, often used in combination with data warehousing, eCommerce applications , and call centers, allow companies to gather and access customer information. This typically involves a CRM system or tool that helps automate and aggregate various customer touchpoints.

Management 116

Management Customer Software Review Technical Review 116

Occam's Razor

AUGUST 9, 2016

This is all the way from Aug 2009: Web Analytics Career Advice: Play In The Real World! Or a subsequent post about how to build a successful career: Web Analytics Career Guide: From Zero To Hero In Five Steps. Play with Enhanced Ecommerce Reports. Play with Enhanced Ecommerce Reports. Jump-Start Your Learning.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MARCH 23, 2010

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. The web is changing too fast. Here are ten web analytics ground truths… 1.

Analytics 118

Analytics Web Metrics Channel 118

ConversionXL

AUGUST 23, 2020

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. But could it also be that 96% of users reported encountering websites that were not built with mobile in mind ? By Alex Birkett.

Mobile 112

Mobile Analytics Web Conversion 112

ConversionXL

JUNE 21, 2015

Andre Morys ( Web Arts ): Five Neuromarketing Hacks to Dominate Your Market. Mobile app optimization is an important SEO ingredient now – validate both desktop and mobile web crawling to maximize their effect. If you have a mobile app, let Google index it. Without absolute numbers it’s untrustworthy.

Email 48

Email SEO Campaign Agile 48

The Equity Kicker

MAY 20, 2013

Arduino and other open source hardware platforms are reducing costs in the same way open source software reduced costs for web companies. It is still unclear how much capital these businesses will require or what the exit market will be like.

Open Source 102

Open Source Venture Capital Software Review Aggregator 102

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. Blog eCommerce Resources User Experience' Just look at Blackberry and Nokia. Conclusion.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

JUNE 9, 2019

look at mobile and desktop separately). The idea is that people look where they hover, and thus it shows how users read a web page. Click maps show you a heat map comprised of aggregated click data. It’s also easy to take in aggregate click data quickly and see broad trends. Image Source). Click Maps. Image Source).

Algorithm 111

Algorithm Analytics Conversion Stock 111

Occam's Razor

APRIL 21, 2014

Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. I'll share the same advice with you I'd shared about choosing a web analytics tool in Sept 2006… Get the nicest free tag management tool you can find. If you have a lot of them, aggregate them up. Joseph Boisseaux. How should you choose one?

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

APRIL 19, 2010

There seems to be genuine confusion about the simplest, most foundational, parts of web metrics / analytics. The post will end with a Web Analytics Measurement Framework. " Or: "What are you hoping to accomplish for your business by being on the web?" My web analytics KPI is: Average Order Size. Manageable.

Analytics 138

Analytics Metrics Web Framework 138

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. The number of visitors directly correlates to revenue—whatever business you are in. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

AUGUST 12, 2013

MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). These channels are getting zero credit in last click attribution platforms (read that as: all standard reports in all web analytics tools).

Channel 161

Channel Analytics Campaign Conversion 161

ConversionXL

OCTOBER 23, 2014

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. But could it also be that 96% of users reported encountering websites that were not built with mobile in mind ?

Mobile 117

Mobile Analytics Lead Generation Web 117

Occam's Razor

AUGUST 13, 2012

Web Analytics tools in the market are not the answer (especially across multi-channel and multi-devices). Here's a post you might find valuable: Who Owns Web Analytics? Christian Rose: How the hell do I eek out goals out of web authors that could hardly care less about them. That means: All of these metrics are off.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

JULY 15, 2014

Here's another example: Those of you who've read Web Analytics 2.0 Or: We missed our target for customer satisfaction because our desktop website performs horribly on mobile platforms hence we should create a mobile friendly website. This is a nicely customized data puke for our Ecommerce and Customer Retention team.

Analytics 159

Analytics Metrics Web Ohio 159

ConversionXL

FEBRUARY 26, 2020

Traffic attribution identifies which sources drive visitors to a web property. a link in a PDF or spreadsheet, or a link within an email—especially when opened in a desktop client like Microsoft Outlook or on a mobile device). Links shared and clicked within mobile apps and instant messengers. Scanned QR codes.

Analytics 118

Analytics Campaign Email Channel 118

mashable.com

SEPTEMBER 22, 2008

Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Social media Mobile 2.0 Collaboration & Workgroups Homecourt – Homecourt is a Web-based collaboration tool. ReadyTalk – Online Web meeting and audio conferencing solutions.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

FEBRUARY 7, 2022

Oh, oh, oh, and our long-term favorite: Does online advertising on TikTok, Snap, and Hulu actually drive phone sales in AT&T, Verizon and T-Mobile stores in the real world? On average, a human on an ecommerce site will go through 12–28 pages from landing page to order confirmation. Because: All data in aggregate is crap.

Analytics 101

Analytics Programming Global Campaign 101

ConversionXL

APRIL 22, 2015

Or you might spend tons of effort on your ecommerce product pages, only to find that even if you get wins, the financial impact on your business is negligible. If copying Amazon would be all that it takes to grow your ecommerce business, there would be many more Amazons around. SaaS, ecommerce, lead gen, affiliate models.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

AUGUST 14, 2019

For example, your hypothesis might be that “website users are more likely to pay via PayPal if they’re on a mobile device.”. In this instance, you’d combine data from your ecommerce platform with Google Analytics data. Combining Google Analytics with CRM and ecommerce platform data. Transaction ID would be the join key.

Analytics 123

Analytics Metrics eCommerce Search 123