Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

The Startup Magazine

MARCH 1, 2021

By interconnecting the design, procurement, and construction process into a single software platform, we provide customers with an “aggregated source of truth” for their projects delivering a unified offering to them that streamlines the entire process. David : If I’m the train, then Maha is the engine.

Technical Review 110

Technical Review Founder Saudi Arabia Cofounder 110

Occam's Razor

APRIL 13, 2015

In that context, Real-Time reports are an impressive feat of engineering by the team at Google. You can simply click on either one of the two above and see the valuable-drilldown view… All the standard Acquisition, Behavior and Outcome metrics you are used to can be leveraged to identify valuable segments.

Analytics 60

Analytics Web eCommerce Metrics 60

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. Start with models like Time Decay and Position Based to understand what the conversion portfolio might look like (last two columns above) and create hypotheses about what a better budget allocation might look like. Rinse and repeat. But how can I see which pages merely assist conversions?

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column. Related implications of what you want to do in-house vs. out source to an Agency.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity.

Analytics 139

Analytics Aggregator Channel B2B 139

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 327

Oakland Incubator Lean Metrics 327

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Allow me to point out that only 50% of the metrics I love exist in clickstream tools - like webtrends or xiti or unica.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

FEBRUARY 25, 2014

Yes, cost per click is metric. You will never obsess about the cost per trade of your E-Trade portfolio, right? The metric CPC aside, we do present data like this all the time. If you can, focus on a singular metric for each module/slide/element. Give it some thought. Focus on the outcome. Thank you.

Analytics 144

Analytics Search Metrics Web 144

Startup Lessons Learned

MAY 11, 2020

SA : I think we've seen a handful of companies now tell their engineers that if you want to take paid time off to go work on a software project related to COVID. ER : Do you mind talking a little bit about your conversations with startups in your portfolio, people who have reached out to you for advice about how to handle a crisis like this?

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. You think understanding Keywords without drilling down to each search engine will be awesome. Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms.

Analytics 105

Analytics Web Search Non-Compete 105

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." All standard reports are simply the vendor engineer's attempt to showcase the data in the tool. All data in aggregate is crap.

Analytics 140

Analytics Web Metrics DC 140

VC Cafe

JANUARY 16, 2011

In addition, Cellguide’s GPSense engine is chip agnostic and could use pseudo- ranges from any GNSS receiver thus creating a fully featured locaiton and navigation engine. Dasur’s solution is based on a unique, patented pattern recognition engine. Cellint provides the best road traffic information service world wide.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. A Lightspeed Portfolio company.

Internet 106

Internet eCommerce Advertising Flash 106

www.vccafe.com

MARCH 11, 2013

Firebase : Are all your developers front-end engineers? Google Custom Search Engine. Google App Engine. Startup Metrics for Pirates â?? SaaS Metrics Tutorial â?? Search Engine Optimization Tools. Google App Engine â?? Twilio : Need to call/txt get a phone number from your web/mobile application?

Software Review 53

Software Review Technical Review Startup 53

VC Cafe

JUNE 19, 2020

Blackrock, the American global investment management corporation, has already allocated $200 billion to Impact investments, while giants such as Unilever and Nestle point at Impact as one of their central business growth avenues, backed by data and metrics. Israel, a hub for Impact Tech?

Venture Capital 174

Venture Capital Global South Africa 174