The Startup Magazine

MARCH 1, 2021

By interconnecting the design, procurement, and construction process into a single software platform, we provide customers with an “aggregated source of truth” for their projects delivering a unified offering to them that streamlines the entire process.

Technical Review 110

Technical Review Founder Saudi Arabia Cofounder 110

www.forentrepreneurs.com

FEBRUARY 2, 2010

Blog About Log in Register Designing startup metrics to drive successful behavior Great companies are almost always run by great management teams. Good metrics should also be actionable, and drive successful behavior. In a follow up post, I will use this technique to walk through the design of a set of metrics for a SaaS company.

Metrics 55

Metrics Design Entrepreneur Startup 55

Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

AUGUST 9, 2016

Along the way I'll share some of my favourite metrics and analytics best practices that should accelerate your path to becoming a true Analysis Ninja. At this point you'll be a little confused about some metric or the other. Go, read one of the best pages in the Analytics help center: Understanding Dimensions and Metrics.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. Recommend metrics / KPIs you can use based on the size of your company. Best Metrics / KPIs for Small Business Websites. Obsess about this metric.

Metrics 151

Metrics Web Analytics CPA 151

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

Occam's Razor

AUGUST 13, 2012

That means: All of these metrics are off. Start with models like Time Decay and Position Based to understand what the conversion portfolio might look like (last two columns above) and create hypotheses about what a better budget allocation might look like. Rinse and repeat. But how can I see which pages merely assist conversions?

Analytics 124

Analytics Channel Metrics Web 124

ConversionXL

OCTOBER 6, 2020

choosing an investment portfolio mix, whether to change tax rates, inventory planning for next year, etc.). The foundation of the model is the aggregate of the known information. The partitioning of this metric can be written as: Expected profit = Expected revenue – expected costs. Four prerequisites for using a model.

.Net 69

.Net Net Present Value Cost Metrics 69

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This is a very important metric when evaluating a recommender system. Popular Products.

Conversion 48

Conversion Product Technical Review Widget 48

Gust

APRIL 30, 2014

Having now invested in over 85 startups, and finding that my personal metrics are very similar to aggregated industry ones, it is clear that (a) there is little to no correlation between my home runs and my personal favorites, and (b) angel investing done correctly really *can* produce a consistent IRR in the 25%-30% range.

Angel Investor 148

Angel Investor IRR Due Diligence Aggregator 148

Version One Ventures

AUGUST 16, 2017

George Psiharis (the awesome VP of Business Operations at Clio ) reached out with a great suggestion: connect the data teams across our portfolio companies with the goal of building a peer network to share best practices, and together push the bar on data science innovation. Clio has set up a “data literacy course.”

San Francisco 87

San Francisco Metrics SQL Portfolio 87

Occam's Razor

APRIL 21, 2014

I believe these two posts with a collection of some of my favorite metrics will inspire you: 1. Best Metrics For Digital Marketing: Rock Your Own And Rent Strategies 2. Best Web Metrics / KPIs for a Small, Medium or Large Sized Business. If you have a lot of them, aggregate them up. The post provides more detail.

Analytics 131

Analytics Marketing Campaign Metrics 131

Occam's Razor

OCTOBER 21, 2013

Aggregated search engine level analysis. This is a simple custom report I use to look at the aggregated view: As the report above demonstrates, you can still report on your other metrics, like Unique Visitors, Bounce Rates, Per Visit Value and many others, at an aggregated level. See Page Value there?

Search 154

Search SEO Analytics Engineer 154

View from Seed

DECEMBER 11, 2019

But even at the Partner-level, the amount of transition in Venture Capital is much more than you perhaps would expect… especially in a business which should have a long term orientation with portfolio investment-hold periods and Partnerships lasting more than a decade. So why is there so much turnover in Venture Capital? Fund cycle.

Venture Capital 204

Venture Capital Cap Table Partner LP 204

Occam's Razor

MARCH 23, 2010

Because every tool uses its own sweet metrics definitions, cookie rules, session start and end rules and so much more. If you don't kill 25% of your metrics each year, you are doing something wrong. Allow me to point out that only 50% of the metrics I love exist in clickstream tools - like webtrends or xiti or unica.

Analytics 118

Analytics Web Metrics Channel 118

Occam's Razor

AUGUST 12, 2013

The outcome in either scenario is a restructuring of the organization that is exquisitely geared towards taking advantage of portfolio optimization. You can even get great first-step guidance about how to rebalance your portfolio from that last column. Related implications of what you want to do in-house vs. out source to an Agency.

Channel 161

Channel Analytics Campaign Conversion 161

Occam's Razor

MAY 20, 2013

Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. As is common in these types of educational companies, aggregators rule the roost. The above image only illustrates three segments and their conversions – search, referrals, and aggregators – purely for the sake for simplicity.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

AUGUST 14, 2019

Select dimensions and metrics you want to compare. Similarly, as Morgan Jones details in a post for Practical Ecommerce , data blending can help calculate new metrics, like net profit by SKU. Oeuyown Kim: GDS does not replace “null” values with zeros when there’s no value available for a metric in the Outer Left Join Key.

Analytics 123

Analytics Metrics eCommerce Search 123

Occam's Razor

SEPTEMBER 29, 2009

Remember: Engagement is not a metric, its an excuse. ]. The ideal metrics for this desired outcome are Visitor Loyalty & Visitor Recency. You can compute two important metrics: Likelihood to Recommend / Brand Lift. You can measure this at an aggregate level, or you can measure it just for your campaign traffic.

Campaign 128

Campaign Analytics Metrics Search 128

Version One Ventures

SEPTEMBER 6, 2017

Over the next two weeks, I set out to build my own Mattermark / CBInsights by aggregating the APIs of Crunchbase, AngelList, and Twitter, as well as any other relevant datasets I could get access to. And lastly, most business metrics, which are rich in information, are kept private (and this leads to unavailable data).

Seed Stage 127

Seed Stage Later Stage Algorithm API 127

BeyondVC

OCTOBER 2, 2015

Wait, isn’t user engagement more of a consumer metric? It is, but it is equally as important to focus on this metric in the enterprise. Another important metric to optimize for would be expansion of users within an existing account. My answer is the less obvious one?—?focus

Revenue 60

Revenue Customer Metrics Aggregator 60

Steve Blank

SEPTEMBER 14, 2009

Over the same 30 years, Venture Capital firms have honed their skills and strategies to match Wall Streets needs to achieve liquidity for their portfolio companies. My own metric is that you need experience >= 1.5 What Do VC’s Do? Warning sign? Say 40 years = 20 years real direct experience. At best. ~ Is 20 years enough?

Silicon Valley 217

Silicon Valley IPO Technical Review Venture Capital 217

Cracking the Code

FEBRUARY 4, 2008

A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. Monday, February 04, 2008.

Software Review 48

Software Review South Korea IPO Portfolio 48

Lightspeed Venture Partners

DECEMBER 3, 2010

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. We got everything from price comparison engines to aggregated user reviews to one-click checkout. A Lightspeed Portfolio company.

Internet 113

Internet eCommerce Advertising Flash 113

Occam's Razor

APRIL 29, 2013

Many used some data, but they unfortunately used silly data strategies/metrics. And silly simply because as soon as the strategy/success metric being obsessed about was mentioned, it was clear they would fail. It is a really good metric. There are many spectacular reasons for why Like (and +1s, Followers) is a horrible metric.

Metrics 166

Metrics Marketing Search SEO 166

Cracking the Code

MARCH 12, 2010

While the group sentiment for 2010 did not improve significantly vs. November 2009, the projections for 2011 are now a lot more optimistic - 42% higher 2011 aggregated EBITDA announced in March 2010 vs. the November 09! Portfolio. (3). SaaS business metrics: why are they different? anecdotes. (13). Cloud Computing. (1).

Software Review 63

Software Review Technical Review Cloud Forecast 63

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: An example is: "We should add these 80 keywords to our PPC portfolio with a max bid of $14." 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. " Kisses. Angels singing!

Analytics 140

Analytics Web Metrics DC 140

Cracking the Code

OCTOBER 10, 2008

Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Bessemer SaaS Law #1: Your key monthly business metrics are: CMRR (Committed Monthly Recurring Revenue), Churn, and Cash flow - “Bookings” is for suckers. Brian, Paglo www.paglo.com. Great list! Great list! Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

FEBRUARY 7, 2022

Don’t test for a vanity metric. The individual is ignoring varied influence across product portfolios, seasonality, diminishing returns, changes in the audience, and a million other things. Because: All data in aggregate is crap. But, you can plan smart: Test significant differences. Don’t test on 5% of the site traffic.

Analytics 101

Analytics Programming Global Campaign 101

VC Cafe

JUNE 19, 2020

Blackrock, the American global investment management corporation, has already allocated $200 billion to Impact investments, while giants such as Unilever and Nestle point at Impact as one of their central business growth avenues, backed by data and metrics. Israel, a hub for Impact Tech?

Venture Capital 174

Venture Capital Global South Africa 174

Occam's Razor

FEBRUARY 25, 2014

Yes, cost per click is metric. You will never obsess about the cost per trade of your E-Trade portfolio, right? The metric CPC aside, we do present data like this all the time. If you can, focus on a singular metric for each module/slide/element. Give it some thought. Focus on the outcome.

Analytics 144

Analytics Search Metrics Web 144

Cracking the Code

JANUARY 28, 2008

Wize provides consumers with a unique way to leverage the online wisdom by aggregating the opinions of millions of users and by letting people ask questions about a specific product or need to the Wize community. Portfolio. (3). SaaS business metrics: why are they different? We decided to fund Wize.com to answer this question.

Software Review 48

Software Review Technical Review Los Angeles Europe 48

abovethecrowd.com

APRIL 20, 2016

Many have noted that the aggregate shareholder value created by all of the Unicorns will vastly overshadow the losses from the inevitable failed unicorns. Anything that hints of a down round brings questions about the success metrics that have already been “booked.” If you over-fund the industry, aggregate returns fall.

IPO 40

IPO Term Sheet Silicon Valley Valuation 40

Cracking the Code

MAY 15, 2008

The next wave of internet will come from companies aggregating these various data sets and leveraging them to provide more value to the user. Portfolio. (3). SaaS business metrics: why are they different? but we have reached the inflection point when these silos will get connected. anecdotes. (13). Cloud Computing. (1).

Software Review 48

Software Review Technical Review San Jose Venture Capital 48

Startup Lessons Learned

MAY 11, 2020

But I do think there will be at least a short term moment where after a period of a lot of despair, and economic, and health disaster, a huge number of people die in tragedy, by mega tragedy, by any metric. All the other things that matter, aggregating talent, getting people to care, all of that stuff that's hard in a boom and easier now.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Occam's Razor

JANUARY 7, 2019

Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains. Businesses win when you optimize for a portfolio, because at any given time only a tiny fraction of people want to buy. With an obsession with data-driven attribution, you are also solving for a portfolio rather than a silo.

Analytics 88

Analytics Marketing Algorithm Campaign 88

VC Cafe

JANUARY 16, 2011

The solution provides a live, accurate status of customers’ level of satisfaction, according to metrics that are pre-defined and measured at the time of the customer experience. Logia offers Mobile Operators a range of solution for their Apps Stores starting from Content Aggregation, Billing aggregation to full white labeled Apps Store.

Mobile 103

Mobile Securities and Exchange Commission Flash IP 103