Cracking the Code

MARCH 12, 2010

Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. Global Warning! Software 2.0:

Software Review 63

Software Review Technical Review Cloud Forecast 63

ConversionXL

MAY 13, 2020

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. What’s the difference between raw and aggregated data in Google Analytics? Google Analytics, in the free version, provides only aggregated data. Do more and more people use Feature X?

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ReadWriteStart

JUNE 29, 2020

Thus, let’s start this discussion by defining the global crisis caused by the new coronavirus, COVID-19 , so that we can look forward to finding the opportunity in the crisis. What this means is that the global economy has been paused while we wait for the virus to burn itself out. .” – Albert Einstein.

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Occam's Razor

JANUARY 4, 2022

We can all use head fake metrics to calling out useless activity metrics. [ None of them are KPIs, most barely qualify to be a metric because of the profoundly questionable measurement behind them. ]. It is not a leap to suggest that it is a big distraction from what's important to anoint this barely-a-metric as a KPI.

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Cracking the Code

JANUARY 28, 2008

Eloqua is bringing this revolution to the B2B marketers by providing on-demand applications and best-practice expertise for B2B marketers to execute, automate and measure effective marketing programs that drive revenue. SaaS business metrics: why are they different? Global warming: a plague for humanity? Global Warning!

Software Review 48

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David Teten

DECEMBER 3, 2019

Data companies more focused on later-stage companies include Avention , Bureau Van Dijk , BizQualify, Dow Jones , FactSet , Genesis , S&P Global Market Intelligence , DueDil , Core 2 Group , D&B Hoovers , InsideView , LexisNexis , Pitchbook , Preqin , PrivCo , SourceScrub , Refinitiv , and Unquote. See their blog post on multiples.).

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ConversionXL

JANUARY 21, 2020

Aggregate them and consider how those needs transfer to your web analysis tool: What do you want to analyze? You can give each team access to their webshop data and reserve access to the roll-up View for headquarters and global reporting. . Revenue drop/increase. What are your business requirements? For data security.

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Occam's Razor

MAY 19, 2014

But the problem is that single golden metrics hide valuable insights and, more often than not, drive bad behavior. Here's my proposal: If you are pushed to have a single golden metric, give it a partner. The BFF metric you find should not be one that is very far away. So, great metric. Honestly, who can blame them.

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Metrics Analytics SEC Acquisition 159

Occam's Razor

JULY 1, 2013

More revenue! #2: What's missing from the celebration is the answer to this question: What does the global maxima look like? In fact you should be downright hungry/angry/happy because of the orange bars (the global maxima!). The Ad Groups view is pretty helpful from an aggregated perspective. You can't.

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Ben's Blog

JUNE 3, 2024

trillion in annual global productivity , and global payments company Klarna recently said it saves $10 million in costs every year by using GenAI to generate images and reduce their reliance on external marketing partners. We’re already beginning to see the financial impact of this shift. make a product sticky. Where Are We Now?

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Occam's Razor

FEBRUARY 7, 2022

You can sign up here – I donate all revenues to charity. Don’t test for a vanity metric. Improves conversion rate by 1.2% (huge by the way) and that is, let’s say, $128,000 more in revenue (also wonderful). Revenue increased. This blog post was originally published as an edition of my newsletter TMAI Premium.

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YoungUpstarts

FEBRUARY 11, 2019

With CRM revenues at 39.5 Since you have access to intelligent information, the question becomes — how will you aggregate and leverage all this data? Today’s best SMB-focused CRMs capture metrics more effectively than ever before. You’ll receive digestible and actionable information in one space.

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Startup Lessons Learned

JUNE 9, 2020

Instead, the global pandemic has turned 2020 into its most harrowing year. You become a global company. If you're in the travel business, a global pandemic is an existential threat. People, not just metrics. And it was amazing how global travel was halted. 8:22) On how crisis reveals character. (9:11)

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Silicon Valley Hosting Cofounder Employee 60

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Effectively measuring and understanding your CAC and CLTV metrics are key to future success. Great list! I particularly agree on points #2 and #4.

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ConversionXL

APRIL 22, 2015

Following global marketing trends, copying your competitors and implementing best case practices don’t work for this reason: websites are highly contextual. The latter is much more important, it’s the key metric you want to pay attention to. A click map is a visual representation, aggregated data of where people click.

Analytics 48

Analytics Technical Review Conversion Framework 48

betashop.com

OCTOBER 8, 2012

From the start we said that we would never make a decision as to what features to build or what products to sell based on revenue alone, rather we would focus on things that make our customers smile and by doing so lots and lots of revenue will fall out over time. Jason is also an investor in and Board Member at RJ Metrics.

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ConversionXL

OCTOBER 15, 2019

You need to prove that your online marketing campaigns drive offline revenue. The Ile de Beaute chain of stores is part of Sephora and occupies a leading position in the global market for perfumes and cosmetics. Does everyone understand the metrics in the same way? Aggregates. Finding and buying products online.

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Analytics Cloud Advertising SQL 85

ConversionXL

DECEMBER 3, 2018

Most businesses have a handful of target accounts they dream of closing—big, prestigious companies that could generate a whole lot of revenue in a single deal. For a flooring company I worked with, that white whale was Hilton Hotels: one company in charge of flooring purchases for 14 global brands across 5,000 locations. Conclusion.

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Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: If the company has the revenues or size, it is important to hire for both roles to ensure the ROA will be positive. 11: Close to zero aggregated analysis exists, everything's segmented. All data in aggregate is crap. Total revenue.

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Cracking the Code

FEBRUARY 4, 2008

T he response rate has been overwhelming and we ended up with 40+ companies and 80+ attendees, most of them CEOs and CxOs of leading public and private saas companies representing around 80% of the revenues of the SaaS industry in 2007. What metrics should I be using to drive a saas business? Whats the right strategy for Europe?

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ConversionXL

JULY 11, 2016

Paul Rouke – Opening keynote: Tackling the Global Pandemic That is B t Optimisation. “Umbrella terms” are when you aggregate multiple features and benefits under one vague term, like “powerful” or “easy-to-use.” Three tactics to maximize revenue from a CRO program: Free test software.

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Occam's Razor

FEBRUARY 9, 2015

. + Traffic Trends Key Metrics Analysis. Onsite Behavior Key Metrics Analysis. I tend to use Hitwise a lot less, or not at all, because it is a very hard to use, it is slow, the UX/UI, metrics and reports have not really evolved over the years. Traffic Trends Key Metrics Analysis. The metric being displayed is Visits.

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Metrics Analytics Non-Compete Search 60

VC Cafe

JANUARY 16, 2011

3GVision is the global leader in mobile barcode services that use the camera phone to scan barcodes. This highest quality of the traffic information, never achieved before, together with the perfect applications generate significant revenues for the operator and maintain customers’ loyalty. Craze Productions. GoNet Systems.

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Occam's Razor

JULY 13, 2017

Oh, or your main traffic sources and the visitor acquisition metrics? For example… Let’s say they end up looking at Visitors, Conversion Rates, and Revenue. Why not build in a model where the decision maker can change Conversion Rates, to see the impact on Revenue? Show impact on Revenue and Profit.

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