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Account-Based Marketing Software & Tools

ConversionXL

Demandbase’s costs place it in the 96th percentile for “Marketing Account Management” software. For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology.

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The Legal Side of Entrepreneurship

YoungUpstarts

Craig Schmitz, a partner in the Technology Companies Group at law firm Godwin Proctor LLP who works on corporate, governance, board and fundraising issues, and Erika Fisher, an associate in the firm’s Business Law Department who deals with IP, fielded questions about the legal issues startups face. If high U.S. However, the U.S.

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Intellectual Property for Startups in the Real World

Gust

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

These two recommendations will help you compute the opportunity size for your management team. Aim for quintupling revenue, obviously, but calculating just 25% improvement will give you all the budget you need from your management to insert urgency into the shopping process. Delivery times based on geo/IP/mobile phone location.

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

IP address) can provide clues to search engines, as can search history, time of year, or time of day. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists. displays aggregators when you’re an individual site, or vice versa). Geography (i.e. Or do they satisfy a range of potential intents? The lesson?

Search 126
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The Creator Economy is rising, but challenges abound

VC Cafe

Creators decouple their non-standardised skills from the aggregator and hope to become themselves a brand. In my days as a product manager, the conventional rule for user generated content was the 1% rule. Copyright, or the lack thereof – it’s hard for creators to prevent illegal distribution of their IP.

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VC Optimism Returning But More Pain Ahead In Their Portfolios

Hunter Walker

” What are my major assumptions for why there’s more markdowns to come in the aggregate for the last decade of venture portfolios? And fascinating new advances (and needs) in AI, climate, biology, etc are driving tech-IP driven startups. Valuations. Fund Sizes Got Too Big. Firms raised too much money.