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Account-Based Marketing Software & Tools

ConversionXL

For example, if multiple users from a company (usually identified by IP) are reading about how to reduce their corporate real estate footprint, it may flag that company as a strong prospect for a seller of space management technology. Like other ABM tools, Jabmo relies, in part, on IP addresses to determine the source of traffic.

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7 Incredible Web Design, Branding, Digital Marketing Experiences

Occam's Razor

They use geo/ip to work out where I am. But when it comes to the web, they all seem to leave their creativity, passion, and brilliant minds at home. Why leave your passion behind when it comes to the web? The web can sell product. The web can infect your potential customers with the passion you feel for your job.

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Intellectual Property for Startups in the Real World

Gust

Last month we covered the basics of intellectual property (IP) for startups, including a simple taxonomy, some common issues and related documents for entrepreneurs to use when forming a new startup. How much is it worth investing in cultivating and enforcing an IP portfolio ? Barriers to entry ?

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Tune In, Turn On, Drop Out – The Startup Genome Project

Steve Blank

The solution I’m exploring is a just in time learning methodology that accelerates founders’ learning curve by aggregating relevant content, peers and mentors.&#. Founders overestimate the value of IP before product market fit by 255%. . Hmm, now I’m getting intrigued. I wondered where he got his MBA from?

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Six Nudges: Creating A Sense Of Urgency For Higher Conversion Rates!

Occam's Razor

Delivery times based on geo/IP/mobile phone location. Sometimes, by using one of the multitude of price aggregators, you can have an understanding of where your pricing is at an item level. Delivery times based on geo/IP/mobile phone location. In-stock status. Life of current price. Direct competitor comparisons. Yes, from 1995!

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Search Intent: How to Analyze and Optimize Your Site

ConversionXL

Proxies like backlinks and keywords have long been—and still are—stand-ins for the likelihood that a web page will satisfy user intent. IP address) can provide clues to search engines, as can search history, time of year, or time of day. Aggregators? Blue links of aggregator sites with “Best Restaurants” lists.

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HBS Angels Healthcare Night

David Teten

C8 Sciences ( [link] ) markets web-delivered cognitive development programs based on Yale IP of integrated computer and physical exercises. Cell>Point ( www.cellpointweb.com ) is a late-stage biotech-molecular imaging and therapeutics company with strong IP. Docphin ( [link] ) is the Bloomberg for doctors.