ConversionXL

OCTOBER 6, 2020

Models are useful to marketers (and throughout a business) because they improve decision-making. choosing an investment portfolio mix, whether to change tax rates, inventory planning for next year, etc.). For simplicity, let’s say the KPI is profit (expected revenue – costs). …but you don’t need to model everything.

.Net 69

.Net Net Present Value Cost Metrics 69

ConversionXL

DECEMBER 7, 2016

Nowadays nearly every online shop utilizes some sort of product recommendation engine, which is no wonder, as these systems, if set up and configured properly can significantly boost revenues, CTRs, conversions, and other important metrics. This simply means revenues through recommendations / total revenues.

Conversion 48

Conversion Product Technical Review Widget 48

Version One Ventures

SEPTEMBER 12, 2022

Bikky aggregates customer data from many disparate and traditionally siloed sources: point of sale, payments, online ordering, loyalty, and reservation data. This unified view makes it easy to see how revenue moves through restaurants so that improvements (menu optimization, promotions, etc.) Is there a market need? Absolutely.

New York City 60

New York City Customer Aggregator Retention 60

Occam's Razor

OCTOBER 21, 2013

This led to the problem we, Marketers, SEOs, Analysts, fondly refer to as not provided. Aggregated search engine level analysis. Google Trends is valuable because it helps expand our keyword portfolio (top searches) and the keywords under which we should be lighting a fire (rising searches). Here's an example.

Search 154

Search SEO Analytics Engineer 154

Cracking the Code

MARCH 12, 2010

Given the predictability of SaaS GAAP revenues on a quarterly basis, the fact that the 08/09 projections were unchanged is not a surprise. Given that the revenues are not growing very fast, this means that most of the companies have reduced their sales force and focused on productivity improvement. Labels: SaaS , sales and marketing.

Software Review 63

Software Review Technical Review Cloud Forecast 63

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I use another live Google doc to maintain my database of companies I’m marketing to other VCs. 2) Market . Many tools designed for B2B marketing in general are also relevant to investors.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

www.forentrepreneurs.com

FEBRUARY 2, 2010

The company has just missed its quarterly revenue forecast. As they ask management what happened, a common answer will be that the market was really tough, and deals just didn’t close the way that they hoped. Lets take an example, and look at how they might do this: They will be able to tell you that revenue is composed of deals.

Metrics 55

Metrics Design Entrepreneur Startup 55

VC Adventure

APRIL 11, 2011

“We’re not AdTech investors,&# I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.&# While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. And for a while that worked pretty well. They are: Scale. Margin Dynamics.

Disintermediation 82

Disintermediation Advertising Portfolio Aggregator 82

Occam's Razor

JULY 18, 2011

To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model (and indeed, company culture) should be solidly rooted in permission marketing. Embrace permission marketing and email will be a surprising and loyal BFF. Every fiber of your being.

Metrics 137

Metrics Campaign Email Marketing 137

Cracking the Code

JANUARY 28, 2008

Online marketing has revolutionized consumer marketing by providing a clear return on each dollar spent and making the marketer accountable for results. Online marketing changed it. Want to be the best marketer on earth? Portfolio. (3). sales and marketing. (10). Watch this! anecdotes. (13).

Software Review 48

Software Review Technical Review Los Angeles Europe 48

techcrunch.com

OCTOBER 13, 2012

He is on the board of the Angel Resource Institute, and is a partner with Montlake Capital (a late stage growth capital fund) and with Revenue Capital Management (a royalty based lender). Second, a portfolio of investments, even in angel investing, is a great approach. He’s c0-authored two books and many academic articles. It is risky.

Angel Investor 103

Angel Investor Venture Capital Seed Stage Silicon Valley 103

Occam's Razor

APRIL 21, 2014

about digital marketing and analytics. If you can fix that, more revenue will immediately flow into your client's bottom-line. Strategy two… Book two hours with the senior most company leaders who will talk to you, and create the Digital Marketing and Measurement Model. Hour-by-hour report please. :)? strategies).

Analytics 131

Analytics Marketing Campaign Metrics 131

VC Adventure

APRIL 11, 2011

“We’re not AdTech investors,” I’d push back, “we just have a bunch of companies in the portfolio that are working in and around online advertising.” While this is about 20% of our active portfolio, we’ve never considered AdTech a theme. ” And for a while that worked pretty well. Performance.

Disintermediation 48

Disintermediation Advertising Portfolio Aggregator 48

Austin Startup

MARCH 15, 2017

Over the past several weeks, I have been rolling out a series of Spotlights on the Lontra Ventures portfolio. The Data Warehouse market is typically estimated at $30 B in annual revenue and the big data components, where the largest need for performance gains resides, is growing at double digit rates.

Peru 58

Peru Fractional CTO Artificial Inteligence Database 58

Occam's Razor

JANUARY 7, 2019

My professional areas of interest cover Customer Service, User Experience and Finance, though here on Occam’s Razor my focus is on influencing incredible Marketing through the use of innovative Analytics. Each chosen obsession is very much in the spirit of my beloved principle of the aggregation of marginal gains.

Analytics 88

Analytics Marketing Algorithm Campaign 88

Occam's Razor

AUGUST 12, 2013

MCA-O2S covers the challenge of attributing the offline impact (revenue/brand value/butts in seats/phone calls/etc) driven by online marketing and advertising. MCA-AMS covers the challenge of attributing accurate impact of our marketing and advertising efforts across multiple devices (desktop, laptop, mobile, TV). It is sweet.

Channel 161

Channel Analytics Campaign Conversion 161

View from Seed

NOVEMBER 7, 2019

Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. Year over year revenue growth rates are measured in multiples not percentages. On paper, VC portfolios perform well. Facebook becomes a $500B+ market cap company.

IPO 202

IPO Early Stage Cofounder B2C 202

Occam's Razor

AUGUST 9, 2016

For our Market Motive Analytics training course , we provide students with access to one ecommerce and one non-ecommerce site because they simply can't learn well enough from my magnificent videos. It has been a great way to immediately influence revenue for my ecommerce engagements. Try it when you are in the Store demo account.

Analytics 60

Analytics Metrics eCommerce PPC 60

Occam's Razor

MAY 20, 2013

At ZQI U, a vast number of students enroll into online-only courses (just like our analytics, PPC, mobile, and SEO Master Certification students at my awesome Market Motive ). Digital advertising and marketing is a key part of ZQI's multi-channel acquisition portfolio. The answer is simple: Aggregators.

Analytics 139

Analytics Aggregator Channel B2B 139

Agile VC

NOVEMBER 7, 2019

Aggregate VC investment in 2009 hits a low of roughly $20B, a figure last seen in 2003 in the wake of the bursting of the dotcom and telecom bubble and 2001 recession. Year over year revenue growth rates are measured in multiples not percentages. On paper, VC portfolios perform well. Facebook becomes a $500B+ market cap company.

IPO 100

IPO Early Stage Cofounder B2C 100

Startup Lessons Learned

MAY 11, 2020

Now, we have the problem of lack of coordination of those people who are all bidding against each other on the same gray market in China. ER : Do you mind talking a little bit about your conversations with startups in your portfolio, people who have reached out to you for advice about how to handle a crisis like this? ER : Yeah, yeah.

Silicon Valley 68

Silicon Valley Technical Review Government .Net 68

Occam's Razor

AUGUST 13, 2012

A couple weeks back I'd requested the nice folks following me on Google+ and Facebook to submit their most important digital marketing and analytics questions. Some tools do pan-session analysis better than others, and there are a number of relatively new analytics solutions on the market today. Rinse and repeat.

Analytics 124

Analytics Channel Metrics Web 124

Occam's Razor

FEBRUARY 7, 2022

It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. You can sign up here – I donate all revenues to charity. As an example, we have a test in-market right now to determine how much of the money we are spending on Bing is truly incremental. (As ONE BUTTON!

Analytics 101

Analytics Programming Global Campaign 101

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." I recommend segmenting the traffic and measuring revenue lift but also measuring the average order size, if you did your job right then that latter number should be higher. In this case our Yahoo!

Campaign 128

Campaign Analytics Metrics Search 128

Steve Blank

NOVEMBER 25, 2013

These three tools allow startups to focus on the parts of an early stage venture that matter the most: the product, product/market fit, customer acquisition, revenue and cost model, channels and partners. Or the founder, or the product, or the market – no metrics can measure those intangibles. Those days are over.

Oakland 327

Oakland Incubator Lean Metrics 327

abovethecrowd.com

APRIL 20, 2016

Why the Unicorn Financing Market Just Became Dangerous…For All Involved. Many have noted that the aggregate shareholder value created by all of the Unicorns will vastly overshadow the losses from the inevitable failed unicorns. With the public markets down, these groups began writing down Unicorn valuations.

IPO 40

IPO Term Sheet Silicon Valley Valuation 40

VC Cafe

JUNE 18, 2012

The UK is Israel’s second largest export market following the US, but Israeli startups often ‘forget Europe’ when it comes to Internationalizing their product. Check out the 28 Israeli startups coming to London next week to showcase at the Innovate Israel 2012 portfolio. Now your SD content can be turned into True HD.

Securities and Exchange Commission 133

Securities and Exchange Commission Technical Review Software Review 133

www.chubbybrain.com

SEPTEMBER 28, 2011

Between the worse data aggregation method and the much higher amount of work Wesabe made you do, it was far easier to have a good experience on Mint , and that good experience came far more quickly. spent $20 million to get back to the same revenue that I had when I was CEO. surrendered market leadership and thought leadership.

Software Review 79

Software Review Startup Technical Review Vesting 79

Occam's Razor

MAY 19, 2014

The problem is that it does not provide any incentive to the marketing team to ensure the rest of the experience for the user is great. So the marketer is now incentivized to get lots of the right people to the site (better more relevant ads!) The purists amongst you might notice that I'm really using Revenue as the BFF.

Metrics 159

Metrics Analytics SEC Acquisition 159

Cracking the Code

OCTOBER 10, 2008

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Labels: SaaS , sales and marketing , software. Load up for the long trip and pace your consumption of calories! Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

mashable.com

SEPTEMBER 22, 2008

Since there are hundreds of new apps coming on the market every year, we figured it was time for an update. endeve – Issue invoices, manage clients and check revenues all in one place. GoToBilling – An online app that manages invoices and payments, marketing, customer relationship management and more.

Software Review 78

Software Review Social Media Social Network Software 78

Occam's Razor

JANUARY 10, 2011

The smallest part of my success, and yours, will come from having the prefect implementation of the Omniture Marketing Suite or Google Analytics. I remember when I first created a simple spreadsheet with 12 rows that just summed up the revenue made by the divisions of the company (even that simple task no one had bothered to do) on the web.

Analytics 120

Analytics Web Agile Campaign 120

Occam's Razor

OCTOBER 22, 2008

Analyzing data in aggregate is a crime. When you look at all that in aggregate you get nothing. Most search portfolios (Search Engine Marketing or Search Engine Optimization) have a unhealthy obsessions with our brand terms. Now to evolving from being Reporting Squirrels to being Analysis Ninjas! Why Segmentation?

Analytics 105

Analytics Web Search Non-Compete 105

Occam's Razor

DECEMBER 12, 2011

I am going to attempt to significantly simply your life by recommending the critical few metrics you should use to analyze performance of your digital marketing campaigns and website. … From the deep detail reported by your web analytics tool you can choose to aggregate into buckets you most care about (like mine above).

Metrics 151

Metrics Web Analytics CPA 151

Cracking the Code

FEBRUARY 4, 2008

A few times per year, Bessemer organizes a CxO event for our portfolio companies and we decided to focus our first session of 2008 on Software-as-a-service (SaaS). This invite-only event for our portfolio companies and close friends of the firm was designed to be fairly intimate and interactive. Monday, February 04, 2008.

Software Review 48

Software Review South Korea IPO Portfolio 48

Occam's Razor

JANUARY 7, 2014

11: Close to zero aggregated analysis exists, everything's segmented. #10: 4: The Analytics/Marketing skills in your Analysis Ninjas is 70/30. #3. The organization functions off a clearly defined Digital Marketing & Measurement Model. #1. Digital Analyst, Web Analysis Guru, Digital Marketing Analyst, so on and so forth.

Analytics 140

Analytics Web Metrics DC 140

VC Cafe

FEBRUARY 14, 2010

After a somewhat disappointing congress in 2009, in which companies showcased products from previous years, this year is expected to be faster, greener and ‘cloudier’ Looking at the conference agenda , it’s not hard to spot the trends for 2010: Mobile Clouds – additional storage and new revenue streams to operators.

Mobile 109

Mobile IP SMS Networking 109