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[Interview] Jim Ewel, Author Of ‘The Six Disciplines of Agile Marketing: Proven Practices For More Effective Marketing And Better Business Results’

YoungUpstarts

How can businesses and marketing teams reach customers in the age of COVID-19, respond to lightning-fast changes in the marketplace, and keep up with new consumer demands? Marketing pioneer Jim Ewel has the answer in three words: “With Agile marketing.”. It sounds like Agile is particularly suited for the times we’re facing now.

Agile 264
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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

For early-stage startups, the goodwill component can easily exceed the size of all the financial elements together, or can just as easily mark a company with good financials as not investable. For startups, the entrepreneur and founder is almost always the face of the company. Strategic proficiency. Focus on talent and people growth.

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Empowering Leadership: Strategies for Fostering Organizational Agility

The Startup Magazine

Agile leadership, therefore, becomes the linchpin for organizations aiming to maintain competitive advantage and innovative edge. Building a Culture of Empowerment At the foundation of any agile organization lies a strong culture that empowers its members to act decisively and innovate freely.

Agile 124
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7 Keys To Keeping Your Business Agile And Competitive

Startup Professionals Musings

I’m sorry to predict it will never happen, so the agility you may have learned over the past couple of years will continue to be critical to your survival. If you aren’t yet adapting to the market and your customers, you are falling behind. New blood and new ideas are keys to agility. Don’t let the daily crisis run your life.

Agile 371
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Is the Lean Startup Dead?

Steve Blank

Reading the NY Times article “ Jeffrey Katzenberg Raises $1 Billion for Short-Form Video Venture, ” I realized it was time for a new startup heuristic: the amount of customer discovery and product-market fit you need to find is inversely proportional to the amount and availability of risk capital. ” Fire, Ready, Aim.

Lean 335
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10 Goodwill Elements To Raise Your Business Valuation

Startup Professionals Musings

For early-stage startups, the goodwill component can easily exceed the size of all the financial elements together, or can just as easily mark a company with good financials as not investable. For startups, the entrepreneur and founder is almost always the face of the company. Strategic proficiency. Focus on talent and people growth.

Valuation 311
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6 Strategies To Anticipate And Survive New Entrants

Startup Professionals Musings

Thus they are blindsided and try to react quickly when a new competitor starts stealing customers. For example, we all remember when Blockbuster realized too late that Netflix was stealing customers by offering videos online rather than via DVDs, but even then they were unable to adapt their processes and their thinking.

Metrics 178