VC Cafe

SEPTEMBER 8, 2021

We are not too far off from the ability to segment customers in real time, create and launch marketing campaigns generated with AI and iterate on the creative materials based on the conversion data – a fully autonomous marketing cycle. GPT-3, a complex algorithm for AI text generation, is making text automation broadly available.

Artificial Inteligence 199

Artificial Inteligence Technical Review Audio Video 199

ConversionXL

MARCH 3, 2021

Even the most skilled digital marketers can struggle to run profitable Google Ads campaigns. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. To prospect well, you need to properly optimize your Google Ads campaign. Most likely, your first campaign will not be profitable.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

OCTOBER 4, 2018

As it turned out , the enhanced algorithms “did not seem to justify the engineering effort needed to bring them into a production environment.”. which marketing campaigns, channels, touches, behaviors, and demographics are contributing to a business outcome, a form of “machine learning–based attribution.”. customer churn.

Analytics 131

Analytics Algorithm Artificial Inteligence Campaign 131

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. Launch: set the campaign live. Learn: identify tripwires and optimize the campaign continuously. The value of the marketing changes throughout different phases: Impressions: for display and social media. What is it? Who is it for?

Agile 90

Agile Analytics Algorithm Software Review 90

ConversionXL

JANUARY 12, 2016

Is eCommerce tracking turned on? Using this, you can calculate your advertising ROI by combining that data (campaign, keyword, cost per click) with Google Analytics Goals. What It Is: Your Google Analytics and Google AdWords accounts should be in the time zone your campaign targets. Duplicate eCommerce Data Not Filtered.

Analytics 48

Analytics Software Review eCommerce PPC 48

The Startup Magazine

SEPTEMBER 30, 2018

You need to establish good relations with your customers in order to generate more sales and social media is the best place to find and attract new audiences. One of the biggest advantages that social media offers is you can reach a lot of audiences and increase your sales without spending a lot of money. 4- Run Contests and Offers.

Social Media 96

Social Media Media Sales Audience 96

ConversionXL

JUNE 8, 2017

Algorithmic segments. Marketing campaigns. Are people coming from an email campaign? Which campaigns specifically? A media owner might segment its readers into “entertainment” vs. “politics” vs. “gossip” and make those segments available to buy against. Acquisition segments. Contextual segments. Image Source.

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

DECEMBER 7, 2016

Recommendation engines are, at their core, information filtering tools that utilize algorithms and data to recommend the most relevant items to a particular user in a given context. For clarity, by logic, I mean the set of predefined rules and algorithms based on which recommendations are provided (i.e. Main Page Recommendations.

Conversion 48

Conversion Product Technical Review Widget 48

ConversionXL

APRIL 3, 2019

What to do with AI: Predict churn ; Identify which offers to send to an individual; Accelerate innovation; Personalize content; Account-based marketing ; Algorithmic attribution; Forecast future lift; Predict blame. Media continues to stretch claims; bloggers make the problem worse. Ton Wesseling: “Validation in Every Organization”.

Artificial Inteligence 114

Artificial Inteligence Technical Review Metrics SEO 114

Hearpreneur

AUGUST 5, 2020

We have a campaign to make consumers more aware of how their products are made, which will in turn dictate how producers are going to create these products. With campaigns currently based around outreach, email marketing, content marketing and several other forms, there’s always room for new ideas, innovation and shaking things up.

Technical Review 155

Technical Review Software Review Entrepreneur China 155

YoungUpstarts

FEBRUARY 18, 2014

If you’ve ever shopped on Amazon or eBay you’d probably wondered about the algorithm engines that run within those sites, the ones that are seemingly able to read your mind and present to you a range of products you’re most likely interested in.

Technology 206

Technology Asia Singapore Customer 206

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. This hashtag has become a one-stop TikTok shop for the weird and wonderful products ecommerce businesses sell on the platform, with over 20 billion views and counting. Above all else, make entertaining videos.

Sales 115

Sales Customer Viral Marketing 115

ConversionXL

JANUARY 2, 2020

From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. Those sources could be: Organic search; Social media; Referral and affiliate links; Banner ads and retargeting ads. browser, region, etc.), What machine learning changes.

Artificial Inteligence 91

Artificial Inteligence SQL Algorithm Analytics 91

VC Cafe

SEPTEMBER 16, 2021

Let’s start with a short definition: [the creator economy] is defined as the class of businesses built by over 50 million independent content creators, curators, and community builders including social media influencers, bloggers, and videographers, plus the software and finance tools designed to help them with growth and monetization.

Startup 207

Startup Social Media Venture Capital Audio 207

ConversionXL

AUGUST 19, 2016

Coined by Jason Goldberg over at Razorfish , the mobile gap is the time between consuming media on mobile devices (which is relatively high) and the amount of time, effort, and money brands spend working on and optimizing mobile (which is relatively low). Create campaigns that connect with these personas. Cross-Device Attribution.

Mobile 48

Mobile Technical Review Software Review Metrics 48

ConversionXL

APRIL 13, 2015

As the study points out: 91% of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least 3 times that of social media, but the average order value is also 17% higher. Tracking buyer paths with the highest conversion score is again a job best done by algorithms.

Sales 48

Sales Software Review Seattle Email 48

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 126

Social Media Media Marketing Database 126

The Next Web

AUGUST 19, 2013

Being an engineer, I built myself a kind of algorithm that helps determine an early-­stage startup’s sales channels, and that’s what I’m sharing with you today. I had some friends selling an eCommerce site builder to small businesses approaching with the direct sales model only. Step 1: Figure out the LTV (customer lifetime value).

Belarus 137

Belarus Viral Channel Startup 137

ConversionXL

DECEMBER 16, 2020

You can access participants’ social media profiles and talk to them before they’re accepted for the test. Seasonality and other marketing campaigns will affect your results. However, having user-friendly navigation is crucial for more complex websites ( often applicable to ecommerce ). That doesn’t always pan out.

Technical Review 92

Technical Review Software Review B2B Design 92

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 128

Social Media Media Marketing Database 128

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 127

Social Media Media Marketing Database 127

ConversionXL

AUGUST 10, 2021

When it makes sense, adopt new features early on as the Instagram algorithm has been known to prioritize that content in people’s feeds. And in turn, engage with their platform on highly competitive ecommerce shopping days. One B2B brand that does this well is social media scheduling platform Later. But don’t go overboard.

Metrics 152

Metrics Audience Curation Algorithm 152

ConversionXL

NOVEMBER 11, 2015

Here’s a review from Judah Phillips ,, an analytics expert, consultant, and author who wrote Building a Digital Analytics Organization , Digital Analytics Primer , and Ecommerce Analytics : Judah Phillips : “Adobe offers a selection of analytics products named “Adobe Analytics” as part of the “Adobe Marketing Cloud.”

Software Review 48

Software Review Technical Review Development Team Review Conversion 48

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 79

Social Media Media Database Channel 79

VC Cafe

JANUARY 28, 2011

What differentiates ignitAd’s ad optimization solution from others in the online advertising market is its Bid Optimization Management technology, which is based on a proprietary predictive analysis and advanced bidding algorithms. A branding campaign will look and act very differently from a campaign designed to generate sales.

Algorithm 79

Algorithm Forecast Cofounder Advertising 79

ConversionXL

JUNE 17, 2014

Most conversation about social media strategy sucks. I’m going to blow the doors wide open on why most social media marketing strategies are garbage & why even the halfway decent ones still aren’t nearly as effective as they could be. Part 1 – The Problem With Popular Social Media Marketing Wisdom.

Social Media 69

Social Media Media Marketing Database 69

Austin Startup

OCTOBER 16, 2018

We’ve taken over enough failing ad accounts and seen plenty of campaigns with ads that fell flat… because they didn’t genuinely speak to their audience. It’s easy to add new segments to a campaign that’s working, but it’s much more difficult to know which segments to remove from a large campaign that’s not working.

Advertising 78

Advertising Audience Campaign Matching 78

VC Cafe

JANUARY 28, 2011

On Wednesday this week, the company announced a its first round of funding of $2 million, led by DFJ Tamir Fishman Ventures and JVP Media Labs. Prior to founding IgnitAd, Assaf co-founded Celebros, provider of search technology for ecommerce stores, and spent seven years in the company holding the CEO and CFO roles. .

Algorithm 74

Algorithm Forecast Cofounder Advertising 74

YoungUpstarts

FEBRUARY 3, 2016

Gartner expects mobile commerce to make up 50% of all ecommerce payments in the US by the year 2017 and Statista predicts that the volume of mobile payments worldwide will exceed $720 billion by the year 2017. Interest rates are algorithm-driven and take a far more holistic view of borrower profile than typical credit scores.

New Zealand 100

New Zealand Mobile Australia China 100

Up and Running

FEBRUARY 28, 2017

It’s true that keeping up with Google’s hundreds of algorithm updates throughout the year requires resources, but you don’t have to bend over backward—or break the bank—to understand SEO. It will tell you if you are getting mostly referral traffic from social media channels or if your visitors are coming in organically from Google searches.

SEO 60

SEO Small Business Analytics Search 60

ConversionXL

NOVEMBER 28, 2022

In this article, you’ll learn how TikTok Ads work and how you can create campaigns that grab attention and turn interest into conversions. What makes TikTok Ads different from other social media advertising platforms? TikTok users embrace ecommerce. What makes TikTok Ads different from other social media advertising platforms?

Customer 102

Customer Viral Audience Campaign 102

Occam's Razor

JULY 12, 2010

The rarest of the rarest of the rare who are on social media. We are algorithmically trying something that as yet does not lend itself to algorithmic measurement… "emotion" It is darn near impossible to cleanly buckets feelings and nuance into clean Positive, Negative, Neutral buckets. Who tweets after all. :).

Analytics 96

Analytics Viral Web Mobile 96

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106

Start Up Blog

JUNE 6, 2019

Today with algorithms we have a secret black box. Just like last century, corporations claim they can’t tell us what’s inside their algorithms as it’s ‘a trade secret’. These numbers don’t include any spending on specific campaigns or PACs (Political Action Committees). Natural Monopolies.

Government 79

Government Algorithm Artificial Inteligence Social Media 79

Occam's Razor

AUGUST 12, 2013

And you are telling me that the Cost Per Acquisition for my display campaigns is not $201 but rather a lowly $155? All standard reports in Google Analytics give 100% of conversion credit to the last "campaign" prior to the conversion. Campaign is defined as anything but Direct traffic. That is so cool. Or we could not.)

Channel 161

Channel Analytics Campaign Conversion 161

Both Sides of the Table

MAY 4, 2010

eCommerce is hot again! It’s clear that many companies are going to need to understand “authority&# in the social media era. If you want to run marketing campaigns you need to know who influences whom and in which product categories and geographies. the funding and market coverage.

IPO 236

IPO .Net Venture Capital Strategic Investors 236

Occam's Razor

FEBRUARY 3, 2014

I would have never bumped into my Prudential commercial in any place other than YT because of how I consume media.] Some have even tried original content (a la GoPro ), but originality without key integrations into the overall marketing strategy and media mix is hard to pull off/sustain. When I have a choice, I now buy Prudential.

Analytics 149

Analytics Marketing Audience Channel 149