Startup Professionals Musings
AUGUST 24, 2022
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). It encompasses your marketing strategy used to attract, engage, and retain customers by creating and sharing relevant articles, videos, podcasts, and other media. Don’t forget it.
Startup Professionals Musings
AUGUST 25, 2023
Based on my own experience as a mentor and angel investor, I find that as many as ninety percent of startups fail in the first five years, despite their best efforts. If an innovative solution is involved, prepare a minimum viable product or a video to demonstrate functionality and usability.
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Startup Professionals Musings
AUGUST 12, 2022
In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Today is the age of images to make a point, including videos and sound.
Both Sides of the Table
APRIL 13, 2011
If you have time check out the video (or download on iTunes – Episode 27 - and listen at the gym or on your commute!). So I was an Angel investor from 1994 to 1996. Was about a billion dollars on the IPO” and “was one of the first web analytics companies. Or, as always, summary notes available below.
crowdSPRING Blog
MAY 24, 2013
Every day on the crowdSPRING Twitter account and on my own Twitter account , I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design , web design , startups, entrepreneurship, small business, leadership, social media, marketing, and more! 25 Creative CSS3 Animations – [link].
Startup Professionals Musings
NOVEMBER 8, 2019
In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. Today is the age of images to make a point, including videos and sound.
Duct Tape Marketing
JULY 27, 2023
He is the founder of Nudge, an analytics company, that was a commercialized product from his agency. With the retirement of Google Analytics, many are re-evaluating what options are out there. He's the founder of Nudge, an analytics company that was started as a commercial venture or product from his own agency.
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