Occam's Razor

SEPTEMBER 24, 2012

Facebook has an incredible audience, 950 million strong and counting. This audience is immensely attractive to Brands and Marketers around the world. We've seen explosive growth in brand pages, types of advertising and other fun ways to monetize this audience. Lesson 1: Correlations don't imply causality.

Metrics 165

Metrics Advertising Marketing Social Media 165

ReadWriteStart

JULY 23, 2021

11 LinkedIn Posting Tips to Get Viral on LinkedIn. It’s just raw mechanical analytics that they do to determine whether we will show this to people. Yeah, you have a post that has the potential to go viral, and then also human editors will come in. They affect the total reach that you can have with your LinkedIn post.

Viral 216

Viral Algorithm Framework B2B 216

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

The Next Web

DECEMBER 4, 2013

Identify the audience. Strategy Adopted: Leveraging Social Media Analytics. On social media, you can pinpoint an audience in real-time. Initially, your staff (even if that’s just you and a co-founder) will be your greatest asset in locating and connecting with your audience. Startup Example: Zappos.

Social Media 158

Social Media Media Viral Startup 158

The Startup Magazine

JULY 28, 2023

Online marketing might not be as complicated as you think it is. SEO – Search Engine Optimization for Online Marketing Concept. Online marketing is equally as important as representing yourself physically among competitors. It provides your business with unlimited potential to tap into endless audiences.

Marketing 103

Marketing Social Media Audience SEO 103

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 315

Social Media Media Startup Analytics 315

Startup Professionals Musings

AUGUST 12, 2022

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. You grab any audience, even logical left-brain executives, in the first 60 seconds, or you lose them forever.

Angel Investor 293

Angel Investor Viral Audience Social Media 293

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 6- Email marketing.

Social Media 122

Social Media Entrepreneur Retention Finance 122

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. With over 1.5 via Shopify ].

Sales 115

Sales Customer Viral Marketing 115

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry. Experiment with content and posting times.

Social Media 113

Social Media B2B Media Marketing 113

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. You grab any audience, even logical left-brain executives, in the first 60 seconds, or you lose them forever.

Marketing 173

Marketing Angel Investor Viral Audience 173

Startup Professionals Musings

NOVEMBER 8, 2019

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. You grab any audience, even logical left-brain executives, in the first 60 seconds, or you lose them forever.

Angel Investor 255

Angel Investor Viral Audience Social Media 255

www.clickz.com

JANUARY 7, 2013

); //. Marketing News & Expert Advice. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing.

Social Media 86

Social Media Media B2C New York 86

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 199

Social Media Media Analytics Viral 199

YoungUpstarts

MARCH 18, 2013

A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic. What are the benefits of social media marketing? If your video goes viral, YouTube can help you get huge brand recognition.

Social Media 269

Social Media Small Business Media Marketing 269

ConversionXL

FEBRUARY 27, 2019

But, increasingly, the Apple hype-fests are a marketing—not a product—showcase. For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Many who cite 80% include product ideas that never make it to market. Image source ).

Product 110

Product Campaign Acquisition Social Media 110

Brandanew

JUNE 15, 2015

Yes, content marketing is all about telling your existing and potential customers how your product or service can make a big difference in their lives without sounding like a desperate door to door salesman. Here are 10 buzzwords and content marketing definitions to watch out for this year. Our industry fondly calls them ‘buzzwords’.

Viral 100

Viral Marketing Social Media SEO 100

ConversionXL

JANUARY 31, 2014

Step Zero – Really Understand Your Target Market. Do This: Really get to know your market. These questions help you uncover trends within your market and tell you things analytics alone can not. Recommended Reading: How to Find Your Target Market So Your Content Sticks . Take the time. image source.

Analytics 134

Analytics Video Matching Conversion 134

Women Entrepreneurs Can

MARCH 10, 2024

Video is an excellent medium for sharing your business’s products and services, and it engages audiences in a way that written content simply can’t. But just posting a video to YouTube isn’t going to make it go viral or automatically drive consumers to your website.

SEO 73

SEO San Diego Analytics Video 73

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024. What are AI marketing tools?

Marketing 84

Marketing Social Media Artificial Inteligence SEO 84

ConversionXL

APRIL 13, 2017

As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. Quick Primer on Growth vs. Marketing. In this worldview, there’s nothing fundamentally different about a growth role and a marketing role.

Analytics 99

Analytics Engineer SEO Channel 99

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of invites sent, it's virality. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform.

Software Review 84

Software Review Marketing Metrics Analytics 84

YoungUpstarts

NOVEMBER 21, 2016

It is the most important form of marketing for your startup’s website, as all other forms of marketing contribute to it in some shape or form. Here are some things to consider before you put SEO on the back burner and possibly burn your marketing to the ground: Who Will See You? Does it cost money for SEO marketing?

SEO 100

SEO Marketing Startup Mobile 100

ConversionXL

NOVEMBER 5, 2015

Email marketing is one of the fastest ways to drive sales of any online channel. It’s hard to build an email database of 10,000 people or more (which is how big it needs to be to really start seeing the power of email marketing). Launch a viral competition. Here are some of the best approaches being used today… 1.

Database 48

Database Email Viral Campaign 48

Startup Professionals Musings

APRIL 9, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 166

Social Media Media Cost Analytics 166

The Next Web

DECEMBER 2, 2013

And that involves processes, structures, feedback loops, analytics and a community.”. Therefore, if you want to bring an MVP ( Minimum Viable Product ) to market, Werdelin approximates that you’ll need $50,000 to $250,000 , depending on the skill sets of the developers and designers you hire. million to develop.”. 6) Pinterest.

Cost 168

Cost San Francisco New York City Ruby 168

Startup Professionals Musings

OCTOBER 2, 2013

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 252

Social Media Media Entrepreneur Metrics 252

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 2) Market . The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

MARCH 8, 2017

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 147

Social Media Media B2B Analytics 147

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. So, lots of content combined with an engaged audience (contributing and participating in consumption), driving great branding and real world revenue. Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), YouTube is magnificent. Why is this?

Analytics 149

Analytics Marketing Audience Channel 149

Duct Tape Marketing

MARCH 20, 2019

Model for Marketing Maturity, Stage Three: Ignite written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch on the Model for Marketing Maturity, Stage 3: Ignite. This is the third episode in our three-part series on the Model for Marketing Maturity. Want to learn more?

Marketing 65

Marketing Social Media Campaign Analytics 65

YoungUpstarts

DECEMBER 4, 2017

When you launch a business, your primary concern is to find an audience group and to get noticed. It’s a simple and regular marketing activity that enables you to touch base with your audience and share your latest news and promotions. However, this is only the first step of your business journey. Make it easy to stay engaged.

Customer 113

Customer Widget Social Media Viral 113

Startup Professionals Musings

AUGUST 22, 2012

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Within each of the platform categories defined above, there is a right one and a wrong one for your audience.

Social Media 238

Social Media Media Cost Startup 238

Up and Running

SEPTEMBER 2, 2016

When used correctly, Facebook has the potential to be a huge marketing asset for small businesses. However, the process of actually setting up a Facebook marketing campaign can be confusing, as there really is almost too much information out there. How to grow your audience. How do you know what to post? What and when to post.

Small Business 98

Small Business Marketing Social Media Audience 98

ConversionXL

OCTOBER 14, 2021

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand tracking is how you measure if those efforts are paying off.

Metrics 157

Metrics Marketing Campaign Audience 157

ConversionXL

APRIL 29, 2013

BUT, if you go to your analytics right now and identify the pages with the highest bounce rates , and how people are coming to them, you’ll find ripe starting points for your autoresponders. Viral/ Emotional State. This is why I plan my Autoresponders for a full year to correspond with my overall marketing strategy.

Campaign 130

Campaign Email Framework Clickthrough 130