Duct Tape Marketing

MARCH 26, 2021

The Top 10 Duct Tape Marketing Podcast Episodes for 2020 written by John Jantsch read more at Duct Tape Marketing. Even though 2020 immediately conjures words like “challenge,” “hardship” and “crisis,” there are many lessons learned that will impact and shape the future of business and small business marketing moving forward.

Marketing 91

Marketing Silicon Valley Cofounder Framework 91

ReadWriteStart

JULY 23, 2021

11 LinkedIn Posting Tips to Get Viral on LinkedIn. It’s just raw mechanical analytics that they do to determine whether we will show this to people. Yeah, you have a post that has the potential to go viral, and then also human editors will come in. They affect the total reach that you can have with your LinkedIn post.

Viral 216

Viral Algorithm Framework B2B 216

Occam's Razor

SEPTEMBER 24, 2012

This audience is immensely attractive to Brands and Marketers around the world. Completely ignore the question of whether Facebook works (for many, many, many companies it is a very effective marketing channel). It is always so cool to run marketing campaigns in large homogenous markets (like Europe, Asia, or large chunks of the US).

Metrics 165

Metrics Advertising Marketing Social Media 165

The Startup Magazine

FEBRUARY 10, 2021

The market moves fast, and being slow is to lose out on money and influence. You should know what the market wants. Researching your competition will provide you an idea of the current market trends they are catering to. Having the pulse of foreign markets and how the best marketing firms work in those countries also helps.

Social Media 157

Social Media SEO Programming Technical Review 157

The Startup Magazine

JULY 28, 2023

Online marketing might not be as complicated as you think it is. SEO – Search Engine Optimization for Online Marketing Concept. Online marketing is equally as important as representing yourself physically among competitors. If you go viral, your brand will soar. trillion E-commerce industry.

Marketing 104

Marketing Social Media Audience SEO 104

Startup Professionals Musings

JANUARY 15, 2022

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 315

Social Media Media Startup Analytics 315

Up and Running

JANUARY 22, 2020

cannabis market projected to skyrocket from $600 million to $22 billion by 2022 , there is no better time than now to master your cannabis marketing strategy. There are major marketing roadblocks when using popular paid advertising mediums because of the legal grey area surrounding the U.S. Word-of-Mouth Marketing.

SMS 101

SMS Marketing Affiliate Social Media 101

Hearpreneur

OCTOBER 25, 2023

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. By creating high-quality, engaging content on your website, you drive sustained traffic over the long term and establish yourself as a reliable player in the market.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

Version One Ventures

OCTOBER 31, 2016

Just a decade ago, most software/cloud startups used a traditional model where product and marketing were siloed: product teams created the product and marketing drove people to the website to buy it. The evolution of the growth function changed this dynamic, mashing together product dev and marketing as integrated functions.

Software Review 60

Software Review South Africa Hockey Stick Viral 60

Brandanew

MAY 29, 2015

Content marketing and growth hacking are not mere buzzwords in hopes of fast movement but need time investment (and therefore money) on creating originality or quality experiences. Is Your Startup Marketing Team Copy-pasting Content? . Copying or hiring experts who specialize in copying- not in the Picasso manner, does not work.

Curation 100

Curation Social Media Viral Startup 100

Steve Blank

SEPTEMBER 22, 2011

Size the market opportunity. Pick market type (existing, new, resegmented). Create a “ viral ” landing page, with LaunchRock or KickoffLabs. Use Web Analytics tools ( Kissmetrics , Google Analytics , Mixpanel , etc.) Craft Your Company Hypotheses (use the Lean LaunchLab ). JustinMind , Balsamiq ).

Lean 333

Lean Web Coder Business Model 333

Hearpreneur

DECEMBER 28, 2022

I intend to release one study every three months, which I'll send to journalists in the hopes of generating viral attention on social media. I believe that if I can have one piece of content go viral every three months, not only will I be able to develop more links but also raise my brand's recognition. 6- Email marketing.

Social Media 122

Social Media Entrepreneur Retention Finance 122

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. With an innovative product in the consumer payment space, the company had viral-ready content. Think of this as a marketing expense; these early adopters are the most valuable members of your social marketing team. Identify the audience. Startup Example: Zappos.

Social Media 158

Social Media Media Viral Startup 158

Duct Tape Marketing

JANUARY 17, 2014

Why Video Marketing is Underrated (and How to Use it to Your Advantage) written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing Today is guest post day here at Duct Tape Marketing and today’s guest is David Preston – Enjoy! A marketing video on your site is just the beginning.

Video 75

Video Marketing Harvest Bandwidth 75

Startup Professionals Musings

AUGUST 25, 2023

Pick a name, location, and marketing strategy early. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Take advantage of inexpensive tools to gather data and provide analytics. Names and taglines are critical to success.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

ConversionXL

FEBRUARY 12, 2019

In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. In marketing, cohorts are groups of customers who exhibit similar behaviors during a certain time span (e.g. Segments include any “ subset of your Analytics data ” (e.g. Cohorts vs. segments: What’s the difference?

Retention 126

Retention Analytics Campaign eCommerce 126

YoungUpstarts

OCTOBER 13, 2013

Neither is it to achieve the greatest reach or “virality” in one’s digital campaign. They range from customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. b) Brand Reputation (usually provided by social sentiment firms).

Technical Review 187

Technical Review Software Review Customer Social Media 187

Startup Professionals Musings

AUGUST 12, 2022

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. With the current data overload, we remember someone who does more than inform us.

Angel Investor 293

Angel Investor Viral Audience Social Media 293

ConversionXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. The TikTok buying craze even has its own viral hashtag: #TikTokMadeMeBuyIt. via Shopify ]. billion views?

Sales 115

Sales Customer Viral Marketing 115

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Social Media Marketing (SMM) will definitely work for any type of company and industry. Experiment with content and posting times.

Social Media 113

Social Media B2B Media Marketing 113

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Professionals Musings

FEBRUARY 4, 2017

Viral marketing and word-of-mouth are not enough these days to make your product and brand visible in the relentless onslaught of new promotional media out there today. Innovation in marketing is perhaps more important than product innovation. Here are the new marketing rules I support: Insight comes before inspiration.

Marketing 120

Marketing Viral Demand Channel 120

YoungUpstarts

OCTOBER 4, 2015

Nor to achieve the greatest “virality” in our digital campaigns. They range from social customer insights, marketing, sales, analytics, demand management, support, and customer experience, to mobile and location based services. The greatest challenge of the social media age isn’t to grow the largest fan or follower base.

Technical Review 100

Technical Review Software Review Customer Social Media 100

Startup Professionals Musings

NOVEMBER 26, 2017

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. With the current data overload, we remember someone who does more than inform us.

Marketing 173

Marketing Angel Investor Viral Audience 173

ConversionXL

JANUARY 31, 2014

Step Zero – Really Understand Your Target Market. Do This: Really get to know your market. These questions help you uncover trends within your market and tell you things analytics alone can not. Recommended Reading: How to Find Your Target Market So Your Content Sticks . Take the time. image source.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

APRIL 13, 2017

As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. Quick Primer on Growth vs. Marketing. In this worldview, there’s nothing fundamentally different about a growth role and a marketing role.

Analytics 99

Analytics Engineer SEO Channel 99

www.clickz.com

JANUARY 7, 2013

); //. Marketing News & Expert Advice. Strategies Data-Driven Marketing Marketing Automation Marketing to Latinos Conference Call Local Retail Sports & Entertainment Politics & Advocacy Automotive CPG Financial Services Healthcare & Pharma Agency Spotlight. SEO Paid Search Search Marketing.

Social Media 86

Social Media Media B2C New York 86

YoungUpstarts

MARCH 18, 2013

A recent study found that small businesses benefit the most from social media marketing, in that 72 percent of small business that implemented social media strategies found a boost in website traffic. What are the benefits of social media marketing? If your video goes viral, YouTube can help you get huge brand recognition.

Social Media 269

Social Media Small Business Media Marketing 269

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024. What are AI marketing tools?

Marketing 83

Marketing Social Media Artificial Inteligence SEO 83

Brandanew

JUNE 15, 2015

Yes, content marketing is all about telling your existing and potential customers how your product or service can make a big difference in their lives without sounding like a desperate door to door salesman. Here are 10 buzzwords and content marketing definitions to watch out for this year. Our industry fondly calls them ‘buzzwords’.

Viral 100

Viral Marketing Social Media SEO 100

Startup Professionals Musings

APRIL 13, 2019

For some customers and many investors, a heavy focus on social networks and viral marketing may be a negative, rather than a positive. A balance of conventional and social communication and marketing is always advised. Get familiar with current social media tools, such as Google Analytics, Kissmetrics, and HootSuite analytics.

Social Media 199

Social Media Media Analytics Viral 199

ReadWriteStart

FEBRUARY 2, 2011

But a team at this weekend's Startup Weekend in Philadelphia has taken this idea one step further, designing a product that will help startups build viral launch pages: LaunchRock. If you want to see the virality of LaunchRock in action, search Twitter for "Maple Butter," a new project from Flowtown 's Dan Martell.

Viral 135

Viral Philadelphia Widget IP 135

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of invites sent, it's virality. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Duct Tape Marketing

MARCH 15, 2023

Cracking the Code of Data-Driven Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Christina Inge In this episode of the Duct Tape Marketing Podcast , I interview Christina Inge. In a recent episode, they talked with Kevin Perry about how he goes viral on every single platform.

Software Review 83

Software Review Marketing Metrics Analytics 83

Startup Professionals Musings

NOVEMBER 8, 2019

In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. With the current data overload, we remember someone who does more than inform us.

Angel Investor 255

Angel Investor Viral Audience Social Media 255

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 2) Market . The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Startup Professionals Musings

MAY 10, 2019

Viral videos, personal anecdotes, and informal surveys would likely be counterproductive. Integrate social media into your overall marketing strategy. Most businesses need a mix of offline and online marketing, promotions, loyalty programs, and community involvement. Use business metrics and tools to tune your efforts.

Social Media 247

Social Media Media Reputation Viral 247