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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. Many tools designed for B2B marketing in general are also relevant to investors.

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How can startups engage Amazon and AWS

VC Cafe

AI startups in the Alexa Fund portfolio. AWS Marketplace Startup Program – the ‘app store’ for B2B startups who are interested to sell their product to AWS customers. Some of the past participants in the AWS Builder Space program in Israel (Disclosure: Novos is a Remagine Ventures portfolio company).

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5 Tips To Build A First Website That Will Grow Your Business

YoungUpstarts

You’ve validated your market and designed a minimally viable prototype. Think of your first B2B web site as one step beyond your elevator pitch. Google Analytics provides free tools and the training to use them. Invest an hour a week looking at competitors’ web sites or viewing web designersportfolios.

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Six Visual Solutions To Complex Digital Marketing/Analytics Challenges

Occam's Razor

The challenge is that this annual, or semi-annual, update of the content or the website design, is a terrible way to win at digital. Bonus : Download nine additional custom reports, and a VP-level dashboard, I''ve created with ABO as a foundation, directly into your Google Analytics account: Occam''s Razor Awesomeness ]. #4:

Analytics 154
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10 Fundamental Web Analytics Truths: Embrace 'Em & Win Big

Occam's Razor

There are more mistruths and F U D about Web analytics out there than I think is reasonable. Web Analytics, this beautiful child, was born just the other day in the midst of tumultuous times, quite literally, when everything changes every day. Here are ten web analytics ground truths… 1. Part of it fueled by Vendors.

Analytics 118
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How Private Equity and Venture Capital Investors Are Eating Their Own Dogfood

David Teten

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. Many tools designed for B2B marketing in general are also relevant to investors.

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Multi-Channel Attribution Modeling: The Good, Bad and Ugly Models

Occam's Razor

There are few things more complicated in analytics (all analytics, big data and huge data!) I normally ask people to look at the Path Length report in the Multi-Channel Funnels standard report in Google Analytics (or equivalent tool if you are using SiteCatalyst or WebTrends or other web analytics tools). It is sweet.

Channel 161