ConversionXL

MARCH 10, 2017

There’s no such thing as a perfect email subject line. However, you can follow these principles, which will guide you closer to writing email subject lines that are perfect for your audience. If you’re sending emails, you should be testing your subject lines. Think of your email list as a living, breathing thing.

Email 93

Email Campaign Audience Mobile 93

Duct Tape Marketing

MAY 2, 2024

Duct Tape Transcript Email Download New Tab Speaker 1 (00:00): I was like, I found it. And that looks different for a B2C journey versus a B2B journey. John (08:17): Well, and there was a point in time when if I wanted business, I wanted eyeballs, I just spun up a campaign for ads, and that got me those things. I found it.

SEO 70

SEO Search Generative AI Engineer 70

ConversionXL

DECEMBER 2, 2020

Email marketing is important, huh? The first two are more familiar to B2B marketers; the last one often applies to B2C. Say you’re writing about how to marry Google Analytics and CRM data. The purpose of digging through analytics rarely stops at personal awareness. How do you win a presidential campaign?

Analytics 161

Analytics Acquisition Channel B2C 161

ConversionXL

FEBRUARY 12, 2019

Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. As a result: They’re converted via email. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort. Segments include any “ subset of your Analytics data ” (e.g. mobile purchasers).

Retention 126

Retention Analytics Campaign eCommerce 126

ConversionXL

JUNE 16, 2022

It’s important to track each campaign to identify what’s working and what can be improved. Set clear goals for your campaigns (e.g., A/B test landing pages and emails to see which copy, images, audio, CTAs , and buttons perform best. Use insights from analytics to fine-tune your offers and increase their effectiveness.

B2B 129

B2B Email Sales Acquisition 129

Occam's Razor

NOVEMBER 13, 2009

I am absolutely thrilled that my book Web Analytics 2.0 I only had one job, at Intuit, when I wrote my first web analytics book. The Pitch: I invite you to consider buying my second web analytics book. It is not just a business book, though every dna strand in this book is more about online marketing than online analytics.

Analytics 71

Analytics Web Technical Review Metrics 71

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program. To Apply: Email jobs@Thrillbox.com and reference the Capital Factory intern program.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

YoungUpstarts

OCTOBER 30, 2019

B2B marketing has some crossover with B2C marketing, but when it comes to traffic generation, the tactics for those companies that target other businesses are significantly different. Email Campaigns: Dos and Don’ts. All B2B brands should be using email marketing. It needs to be both informative and catchy.

B2B 138

B2B B2C Social Media SEO 138

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Marketing through these channels may also require businesses to measure campaign performance using certain tools.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

ConversionXL

JUNE 25, 2021

Then, answer the questions you come up with in your product launch campaign. Answering FAQs in your launch campaign can grab the audience’s attention, increase engagement, and drum up interest. You can also use a service like Wynter to run message testing and gain intel on a specific web page, ad, or email copy. .

Product 96

Product Social Media Audience Software Review 96

ConversionXL

MAY 22, 2017

As we collect more and more data, it’s becoming increasingly hard to piece together and manage that data, and more importantly, to use that data in real-time to build better campaigns. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before.

Customer 92

Customer Marketing Artificial Inteligence Clickthrough 92

ConversionXL

JUNE 24, 2014

Not only can it enhance the user’s experience on your site – no need to fill out a registration form or remember yet more passwords – it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

SEPTEMBER 2, 2019

Not only can it enhance the user’s experience on your site—no need to fill out a registration form or remember yet more password—it also allows marketers to gather more accurate data, including verified email addresses, age, gender, relationship status, and interests. On the other hand, Easytobook , a B2C company, had 1.5

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. It’s not which variant collects more email addresses, it’s which variant sells more books. Email addresses are observations. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. pic.twitter.com/T2OjzFm2U8.

San Antonio 86

San Antonio Metrics B2B Analytics 86

Austin Startup

MAY 12, 2020

Growth marketing isn’t about creating a certain checkpoint of ads and emails that you put into your automation tools and check back on in a month. While you’re trying to jump on your next campaign concept, content and design, you’re missing all the valuable data from your last campaign that could be informing your next effort.

B2B 96

B2B Marketing B2C Startup 96

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. Don't open Google Analytics or Yahoo Web Analytics yet! No tweeting for help.

Web 138

Web Analytics Technical Review Affiliate 138

steveblank.com

JULY 8, 2011

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

The Next Web

MARCH 3, 2014

Your mission is to grow, and for B2C companies it means more users. It is possible to get to the top 10 search results, I can guarantee you that, but you need to be creative and analytical at the same time. The ground was then set for sending her my pitch email, while promising her an exclusive. Isn’t that fun?

Brazil 158

Brazil Technical Review PR Development Team Review 158

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JULY 9, 2015

and you’re executing targeted marketing campaigns that are garnering traffic. Here are a few questions you should be able to answer based on the information gathered in your sign up form and/or via analytics: What was the traffic source for converted users? How many emails did they receive? Using past data to qualify leads.

Analytics 48

Analytics Conversion Software Review Email 48

Occam's Razor

JULY 22, 2013

Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. You will send email type A to people in the See stage and email type B to people in the Think stage. But it is horrible marketing to do a BUY FROM ME NOW campaign to See stage customers. You want sales, yes.

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

MARCH 4, 2016

Lead/Meeting intelligence: Allow teams to mine important information about a lead from the very basic (email ID, phone numbers) to complex information (common professional connections, news mentions, job changes etc). Email/Calling productivity: Help improve first contact efficiency typically while prospecting. Outbound prospecting.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

JULY 6, 2016

Additionally, you are spending your day in the warm embrace of Adobe or Google Analytics because your job is set up as "data people." It does not matter if you are are B2B or B2C. Within ten seconds of getting the available for order email from HTC, I was on the Buy Now page. Email it to the CMO. Just do it.

Design 86

Design Software Review Mobile Analytics 86

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Revue is a tool designed to help create email digest newsletters. In some cases, you might have an entire marketing campaign to go along with your video. Second, you can capture information (name, email, etc.)

Video 48

Video Conversion Mobile Search 48

Occam's Razor

FEBRUARY 28, 2017

Bonus: Remember, you can measure profit everyday in Google Analytics! ]. This is real, from last week: " Our 2017 goal is to reduce the cost of your display campaigns by 20%. " You’ll recognize these most commonly as being set by Adobe or Google Analytics on your site to better track metrics like Sessions and Users.

Metrics 60

Metrics Analytics Acquisition Naming 60

ConversionXL

AUGUST 27, 2019

This guide is grounded in hands-on experience with our own analytics and marketing technology implementation projects. According to Chief Marketing Technologist, there are now more than 7,000 tools you could use in your campaigns and operations. Well-executed reporting drives analytical marketing action. Not using the tool.

Analytics 124

Analytics Naming Metrics Campaign 124

Occam's Razor

JANUARY 20, 2010

I recently did a webinar for the Search Engine Strategies conference (I am doing the opening conference keynote at SES London and SES New York ) and my Market Motive co-faculty member Greg Jarboe sent me this KPI via email: "Your webcast was a big success. Log into the Advanced Segmentation tool in your web analytics tool.

Analytics 90

Analytics Search SEO Metrics 90

Up and Running

NOVEMBER 3, 2016

From tracking and analytics tools to automation, suddenly it becomes clear that what may have felt like an insurmountable task is actually pretty doable. Scrivener is one of my go-to tools when I need to plan out an email automation sequence, for example, or a new product launch,” she says. “I

Marketing 60

Marketing Social Media Analytics Framework 60

Occam's Razor

JUNE 7, 2017

Let’s switch gears and look at a B2C company with a massively positive opportunity to leverage the word Social in every way on these platforms… Chick-fil-A. The Marketing < > Analytics Intersect. My simple unsexy email newsletter strategy crushes the on paper potential of one million Social Media followers. 1k | 89 | 73.

Social Media 162

Social Media Media Artificial Inteligence Channel 162

ConversionXL

MARCH 21, 2017

That’s not to say that all advertising is ineffective (of course it’s not), but banner blindness and a wave of consumer distrust along with increased competitive ad spending has caused the effectiveness of traditional campaigns to waver. There’s quantitative support for the effectiveness of influencer campaigns, too. Image Source.

Marketing 78

Marketing B2C Social Media Channel 78

Occam's Razor

JUNE 28, 2011

Perhaps your client did not provide you with the all important Web Analytics Measurement Model. I mean the metrics contained in 99% of web analytics reports: Visits, Page Views, or Time on Site. I mean the metrics contained in 99% of digital advertising reports: Impressions, Clicks, or Emails Sent.

Metrics 126

Metrics Web Analytics Campaign 126

Occam's Razor

OCTOBER 10, 2011

They share very specific guidance for businesses of different types (B2B, B2C, A2K) about how to identify the macro and micro conversions and then compute economic value. Use Google Analytics, Omniture, WebTrends, CoreIBMInsights, etc. But you can get that out of Google Analytics or Site Catalyst in five minutes.

Social Media 165

Social Media Metrics Conversion Media 165

VC Cafe

MARCH 15, 2016

It works both in a B2B and B2C context, as some studies show that 44% of online consumers say that having questions answered by a live person while in the middle of an online purchase is one of the most important features a Web site can offer. Online chat. Another way connect with customers is online chat. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60