Up and Running

APRIL 17, 2018

And, these trends don’t just apply to businesses selling directly to consumers (B2C). B2B ecommerce sales , (businesses selling directly to other businesses) generate three times as much revenue as B2C, at $7.7 trillion in sales, compared to B2C’s $2.3 You can set up your Google Analytics tracking here. trillion in 2014.

SEO 80

SEO eCommerce Analytics Software Review 80

YoungUpstarts

OCTOBER 27, 2020

Engagement marketing practices tend to deal with both business-to-consumer (B2C) and business-to-business (B2B) audiences. However, various companies may prefer B2C engagements to B2B. Consequently, some social media portals have built-in analytics tools to measure the traffic and engagement within the platform.

B2C 165

B2C Artificial Inteligence Marketing Social Media 165

ConversionXL

JUNE 8, 2017

You can check the Web Marketing and Measurement Model by Avinash Kaushik (who is an analytics legend): Image Source. You are certainly already familiar with Google Analytics, but if you need to brush up your skills, there is a course by CXL Institute that can take you to the next level (or if you’re a total beginner try this one ).

Programming 97

Programming Revenue Analytics Software Review 97

Austin Startup

APRIL 17, 2017

Thrillbox Thrillbox is an immersive media analytics platform that provides distribution tools for content generators, advertising agencies, vendors, and networks. is a conversational Marketing Service that drives quality web traffic to your blog/web content by engaging with relevant people when they have relevant Tweet conversation.

Semantic 48

Semantic Social Media Database Artificial Inteligence 48

Women Entrepreneurs Can

APRIL 5, 2019

The only problem with this is that while most marketers say that event marketing is their top strategy, businesses are still struggling to leverage profits and gain conversions post event. Small B2B or B2C conferences. Use social media analytical tools to track engagement over the course of your event. Seminars or roundtables.

Small Business 40

Small Business Marketing Social Media Hosting 40

YoungUpstarts

SEPTEMBER 27, 2019

Loading delays also reduce page views, decrease customer satisfaction and reduce the conversion rate. The good news is that there are numerous web analytic tools out there that you can use to measure the performance of your site. Charles Mburugu is a HubSpot-certified content writer/marketer for B2B, B2C and SaaS companies.

B2C 147

B2C Flash B2B Lead Generation 147

YoungUpstarts

SEPTEMBER 20, 2019

An important thing that every B2B business owner needs to understand is that while all marketing follows the same general guidelines, there are significant differences in B2B and B2C approaches. Converse instead of promoting. And it will do this much faster and with a higher chance of conversions as well.

Social Media 113

Social Media B2B Media Marketing 113

ConversionXL

NOVEMBER 22, 2022

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105

Metrics Analytics Marketing Acquisition 105

ConversionXL

SEPTEMBER 9, 2021

On Twitter , it’s laid back to suit the B2C, creative audience segment. Do certain types of posts generate more likes, comments, shares, leads, and conversions than others? Continuously monitoring metrics via social media analytics tools gives you insight into how campaigns are performing.

Social Media 142

Social Media Media Developer Marketing 142

David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Austin Startup

MAY 12, 2020

Growth marketers should feel completely comfortable working with marketing tools like Google Analytics, HubSpot, Bizible or any of the popular platforms that collect and help analyze marketing data. This data collection and analysis is important for both B2B and B2C, though they will certainly look very different.

B2B 96

B2B Marketing B2C Startup 96

ConversionXL

MARCH 4, 2016

We often talk about online conversion optimization without mentioning that many businesses, especially B2B, rely on offline sales to produce revenue. Business Intelligence/Analytics: Help generate critical and actionable insights from raw data combined from myriad sources. Conversion rate. Lead conversion to customers.

B2B 48

B2B Sales Technical Review Software Review 48

Occam's Razor

SEPTEMBER 15, 2014

Remember, when someone says mobile analytics, first ask the clarifying question: Do you mean mobile application or mobile website ? Then approach each separately (even though there are tools like Google Analytics that will do both). In Google Analytics there are five parameters: Source, Medium, Campaign, Term and Content.

Analytics 141

Analytics Metrics Mobile DC 141

Occam's Razor

FEBRUARY 10, 2016

If you don't have goals, you are not doing digital analytics. We were brain storming about the next cluster of coolness for Analytics, the conversation quickly went to what Analysts need to look at on a daily, weekly and monthly basis. The conversion rate for most website is around 2%. Let's back up.

Analytics 60

Analytics eCommerce Metrics Acquisition 60

YoungUpstarts

MAY 17, 2017

For a B2C business, create a press release kit that can be distributed. Conversion rate. For B2C your metrics are: Signups. Google Analytics provides an impressive tool to track your website visits and blog sessions. Start by appreciating their work and then build up to what is it that you are going to offer.

Marketing 133

Marketing Social Media B2C B2B 133

Occam's Razor

JANUARY 20, 2010

End of a minor web analytics lesson on going beyond obvious metrics and never, ever, never forgetting context. Log into the Advanced Segmentation tool in your web analytics tool. If your web analytics tool requires you to call the vendor to set up advanced segments, or re-tag your site to get segments, then switch.

Analytics 90

Analytics Search SEO Metrics 90

ConversionXL

APRIL 27, 2019

A B2C ecommerce company may have just a few clearly defined phases; a B2B SaaS company selling to the Fortune 100 may have more. You can identify touchpoints along the user journey in two reports in Google Analytics: Behavior Flow report ; Goal flow report. How to build a customer journey map in 5 steps. Image source ).

Customer 100

Customer Analytics B2C Conversion 100

Both Sides of the Table

APRIL 21, 2020

B2C Companies We talked about how some companies saw an immediate decline in purchasing (for example if you’re in travel or hospitality). We of course need to understand markets and market dynamics but many people understand this from an analytical perspective. Burn through your cash quickly at your peril.

Marketing 263

Marketing Valuation Churn Rate Balance Sheet 263

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

NOVEMBER 23, 2016

As evidenced by the CMI study, many small business owners and marketing practitioners are laser-focused on new lead generation through content creation, digital marketing, conversion rate optimization and the like. Working backward from converted leads (i.e. leads that became customers), examine the individual goal completion paths.

Lead Generation 28

Lead Generation Baltimore Programming Framework 28

ConversionXL

NOVEMBER 15, 2016

When we talk about conversion optimization , much of the strategies remain the same across industries. That said, there are some key differences in how experts approach SaaS conversion optimization. Stephen Pavlovich, CEO of Conversion.com , gave a great talk on SaaS conversion optimization at ConversionXL Live 2016.

Conversion 48

Conversion Churn Rate Retention Metrics 48

ReadWriteStart

JULY 23, 2021

It’s just raw mechanical analytics that they do to determine whether we will show this to people. For B2C Brands, they would say Monday and Wednesday. Write in a Conversational Rhythm and Tone. Nobody likes boring content , so always try to write in a conversational rhythm and accent. Test Drive Your Content.

Viral 216

Viral Algorithm Framework B2B 216

Austin Startup

NOVEMBER 14, 2017

Marketing Optimization w/ AlexDesigns — Ecommerce, Conversion Growth & Startup Business  —  [link] A really nice and quick podcast full of actionable soundbytes on things like analytics, conversion optimization, ad buying and targeting, copywriting etc. It’s also great as they focus on the failures and not just the wins.

Artificial Inteligence 48

Artificial Inteligence B2C B2B eCommerce 48

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Analytics and conversion. Lead conversion plan. More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. Believe in your online presence. Make it easy on search engines.

Small Business 62

Small Business Marketing Lead Generation Non-Compete 62

Mucker Lab

APRIL 6, 2023

Hila Qu joined Mucker’s Tony Yang for an Ask-Me-Anything (AMA) conversation about Product-Led Growth (PLG) for Startups to kickoff the 2023 Mucker Growth Series. The success of the foundation is can you get to the first PLG conversion and actually have a user or prospective customer without talking to sales? That’s the success.

Product 78

Product CTO Hire Startup Fractional CTO 78

Brandanew

AUGUST 1, 2016

We’ve managed to have conversations with social media experts, editors, bloggers, creatives and startup owners to look at their own crystal balls and let us know what the future looks like. When it comes to the marketing side of this conversations advancements in social media analytics is where it is at for the companies themselves.

Social Media 100

Social Media Marketing Media B2C 100

ConversionXL

APRIL 11, 2016

But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. How do you measure conversations? Engagement?

Video 48

Video Conversion Mobile Search 48

VC Cafe

MARCH 15, 2016

My post focuses mostly on conversion. The most important part is to start tracking “conversion” from one stage to another as soon as possible, because it will tell you what’s working and what can be improved. Here is more about the 9 disciplines of marketing and which one to build out first (hint: Ops and Analytics).

Sales 60

Sales Marketing Sales Cycle B2C 60

Up and Running

AUGUST 25, 2021

Because they see that you’re affiliated with a brand they already know and use, they are more likely to trust your business , which can lead to a dramatic boost in conversions. . Adding a B2B model to your current B2C strategy can have a surprising impact on your sales. Consider the benefits of selling wholesale. There you have it!

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

JUNE 16, 2022

increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions? Use insights from analytics to fine-tune your offers and increase their effectiveness. Set clear goals for your campaigns (e.g.,

B2B 129

B2B Email Sales Acquisition 129

ConversionXL

MAY 1, 2019

Focus offline conversations on high-value points of differentiation. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. How you present information on your website frames the conversation that takes place beyond it. Your choices are the context for the next conversation.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

ConversionXL

JUNE 24, 2014

We are always striving to boost conversion rates and encourage users to engage more. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2Bbut even that seems to depend on a company’s expectations. million monthly unique visitors but low engagement.

Social Network 130

Social Network Viral Social Media B2C 130

ConversionXL

APRIL 22, 2015

While testing is a critical part of conversion optimization to make sure we actually made things better and by how much, it’s also the tip of the iceberg of the full CRO picture. This comes down to the most important thing about conversion optimization – the discovery of matters. This is not where the difficulty lies.

Analytics 48

Analytics Technical Review Conversion Framework 48

ConversionXL

SEPTEMBER 2, 2019

We are always striving to boost conversion rates and encourage users to engage more. On the other hand, Easytobook , a B2C company, had 1.5 It seems that B2C companies might benefit far more from social login than B2B, but even that seems to depend on a company’s expectations. Screenshot from: SurveyMonkey. Image source.

Social Network 73

Social Network Viral Social Media B2C 73

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Without this, your team may struggle to engage and excite leads, leading to minimal interest and suboptimal conversions. Based on the audience response, tweak your messaging accordingly.

Product 96

Product Social Media Audience Software Review 96

Occam's Razor

FEBRUARY 20, 2012

No touching Google Analytics. No going to web analytics conferences. The result will be an astonishingly high level of focus for your digital analytics work (even on day one) and hyper-relevant insights to the business. In the case of Credit Karma my first job is to identify what the Macro Conversion is. " Et al.

Web 138

Web Analytics Technical Review Affiliate 138