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Ecommerce Trendwatching: How To Find, Follow, and Set Trends

ReadWriteStart

Personalization: Unbeatable Deals but with Privacy in Mind Thanks to the latest technology and e-shop analytics, businesses can create the perfect consumer profile and offer discounts based on purchase history and behavior. In 2023, personalization will remain a critical aspect of e-commerce trends, whether you are B2B or B2C.

eCommerce 185
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. The 11 Steps of Investing in Private Companies. 1) Manage the firm . 3) Raise capital.

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7 Examples of Effective Cross-selling (and Why They Work)

ConversionXL

increasing customer lifetime value, boosting product awareness , or improving conversion rates) and assess how each content asset contributes to the goal. Does adding social proof increase conversions? Use insights from analytics to fine-tune your offers and increase their effectiveness. Set clear goals for your campaigns (e.g.,

B2B 129
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Increase Repeat Purchases with Cohort Analysis

ConversionXL

In my daily work with ecommerce brands, I see two types of companies: The first type focuses on acquisition and conversion. Overall acquisition costs for both B2C and B2B have gone up by 50% in the past five years. In Google Analytics, the Cohort Analysis Report is time-based, though you can apply a segment to a cohort.

Retention 126
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How to Identify Your Online Target Audience and Sell More

ConversionXL

What’s more important, traffic or conversions? Unless you’re in the pageview business, what you should first and foremost care about is conversions. Conversions take place when targeted traffic meets relevant offer. The data you need to know depends on the product and whether you have a B2B or B2C business.

Audience 122
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Startup Tools

steveblank.com

Home Books for Startups Guide Secret History-Bibliography Steve Blank Startup Tools Steve Blank Entries RSS | Comments RSS Email Subscription Get Steve Blank via your RSS Feed RSS - Posts RSS - Comments Categories Air Force (12) Ardent (10) Audubon (1) Big Companies versus Startups: Durant versus Sloan (39) Business Model versus Business Plan (..)

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Raising Money Using Customer Development

Steve Blank

When you are presenting to a VC there are two conversations going on – the one you are presenting and the one that investors are thinking as they are listening to your presentation. (If Your presentation doesn’t have a single word about Lean Startups or Customer Development. What are Early Stage VC’s Really Asking?