ConversionXL

FEBRUARY 12, 2015

Optimizers don’t have the luxury of just being copywriting wizards or analytics ninjas – have to be both and then some. Optimizers come from all walks of life: IT, design/UX, analytics, marketing, translation, photography etc. A lot of people think that numbers are not sexy, and are even afraid of analytics.

Conversion 48

Conversion Analytics Software Review Hiring 48

VC Cafe

MARCH 15, 2016

You have to invest time and money into building a sales and marketing team to acquire customers beyond early adopters. To begin with, let’s illustrate the sales process with a simple graphic of the funnel that comes from an excellent post on Stratechery about marketing channels. sales or support). Use the right tools.

Sales 60

Sales Marketing Sales Cycle B2C 60

Occam's Razor

DECEMBER 9, 2013

Progress in digital marketing and analytics in either scenario becomes painful (the organization / systems / thinking is simply not in the optimal position). In this post I want to arm you with the evolution you should undertake in your companies when it comes to marketing and analytics. It is a part of multi-channel analytics chapter.

Analytics 165

Analytics Marketing Channel Metrics 165

Duct Tape Marketing

MAY 2, 2017

22% of those polled focused solely on B2B, 19% on B2C, and 53% targeting both. Organic SEO. Analytics and conversion. List of key sales, revenue, and profit projections. More than 75% of the respondents of this survey had 1-5 employees and serve a mix of local, regional, and national customers. Email marketing.

Small Business 62

Small Business Marketing Lead Generation Non-Compete 62

Up and Running

AUGUST 25, 2021

Eventually, your first set of products will reach a sales peak, which means you may start to notice a plateau in profits and customer engagement. You’ll also want to spend some time doing an SEO competitor analysis. Adding a B2B model to your current B2C strategy can have a surprising impact on your sales.

B2B 118

B2B Audience Software Review B2C 118

ConversionXL

MARCH 3, 2021

For this reason, getting more out of your PPC spend is not just about properly optimizing; it’s about using all of that PPC data to shape a smarter SEO strategy. In this article, I’ll break down how to use your Google Ads campaigns as prospecting tools for SEO. Why PPC is an effective short term strategy, but SEO is the long game.

PPC 146

PPC SEO Campaign Analytics 146

ConversionXL

MAY 1, 2019

Client education is central to marketing messaging, too, especially for sellers with long sales cycles. The same is true in marketing, especially for companies with long sales cycles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Most consideration takes place offline.

Marketing 124

Marketing Sales Cycle Retention Differentiation 124

ConversionXL

NOVEMBER 8, 2018

In search results, earning the answer for a voice query depends largely on the implementation of SEO best practices. Other learnings offer greater specificity or diverge slightly from SEO best practices: Keep answers under 30 words. Ultimately, however, Amazon rewards sellers who optimize for a single metric: sales.

B2B 100

B2B eCommerce Search Technical Review 100

Occam's Razor

MAY 20, 2013

" comfort zone, and out of your Google Analytics, Site Catalyst, WebTrends worldview silo. Part of the reason is that the data you to which you have access narrows your worldview – "Hey, all I have is Google Analytics, so all I'll look at is Google Analytics data!" That data is not in Google Analytics.

Analytics 139

Analytics Aggregator Channel B2B 139

Occam's Razor

JULY 22, 2013

If we work in sales, all we care about are sales touch points. And that comes before you think about marketing/sales/advertising/billboards/tv. If I'm doing SEO for keyword cluster xyz, what am I really solving for? You want sales, yes. Oh, and what is that small SEO effort at the very top?

Framework 163

Framework Marketing Metrics Audience 163

ConversionXL

NOVEMBER 6, 2015

PPC, SEO, IT, brand, etc.) Basic combination: sales backend, Google Analytics e-commerce, and Optimizely. How to manage it… Always integrate your testing tool with Google Analytics to see if the revenue numbers (mostly) match up. In Los Angeles, the wind is what affects beer sales. What gives?

PPC 48

PPC Software Review Technical Review Campaign 48

ConversionXL

JULY 9, 2015

For many SaaS and cloud service providers, 100% of customers sign up for a free trial as part of the sales process — yet one study suggested that even the best-in-class of SaaS marketers were losing a staggering 75% of those who signed up for a free trial before they entered their credit card details. Using past data to qualify leads.

Analytics 48

Analytics Conversion Software Review Email 48

ConversionXL

APRIL 11, 2016

Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Using video demos on product pages increased Zappos’ sales by up to 30%. This enables you to get reach on both, but prevents SEO cannibalization. How do most visitors feel about video? ” (via Vidyard).

Video 48

Video Conversion Mobile Search 48

ConversionXL

JUNE 16, 2019

This post applies Jakob Nielson’s 10 Usability Heuristics to B2B websites that focus on lead generation (as well as “high consideration” B2C sites that lack any transactional functionality). This is a good practice not only for SEO but also user experience. That’s an important distinction. Page headers.

B2B 73

B2B Design Matching Search 73

Occam's Razor

JANUARY 28, 2013

There is a lot any business — B2C, B2B, A2Z — can learn from Songza. "Let's just get people on the phone and our sales reps will convert!" " I realize that ADT has always done phone sales and is comfortable with that. I love the social nature of sharing playlists. The suggestions engine they have.

Web 164

Web Design Marketing Security 164

Seeing Both Sides

AUGUST 16, 2012

Going B2C was daunting and not in our core DNA,” Kaufer remarked. Advertisers are brought to the site and driven mainly through self-service channels, so there is no need for a large sales force or account management team. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

Part-Time VPE 54

Part-Time VPE Software Review Costa Rica Technical Review 54

Cracking the Code

OCTOBER 10, 2008

Only after reaching $1M in CMRR should you consider hiring European sales and services execs behind customer demand. Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48

Occam's Razor

NOVEMBER 18, 2014

Ok, so perhaps as the author of two bestselling books on analytics I love it a little bit more! In each case the creator did something interesting that made me wonder how I can use their strategy in my daily efforts in service of digital marketing and analytics. Like a vast majority on planet Earth, I love data visualizations.

Analytics 143

Analytics Sierra Leone Channel Conversion 143

Hearpreneur

DECEMBER 15, 2017

The company that employed us began putting profits above people and new sales above client retention. They recognize the average lifespan of a client is 3-6 months, so they implement a strong sales team to consistently search for new clients. The differences between B2C and B2B within the same brands were staggering!

Entrepreneur 115

Entrepreneur Czech Republic Retention B2C 115

ConversionXL

APRIL 12, 2017

On day one, we heard from UX and digital analytics experts. Analytic: A measure software can track. Michele Kiss: Mastering Analytics for Optimization Success. Analytics and testing should live together in an organization. Long copy” doesn’t mean “long form sales page”. pic.twitter.com/T2OjzFm2U8. Image Credit.

San Antonio 86

San Antonio Metrics B2B Analytics 86

steveblank.com

JULY 8, 2011

Poplytics – online surveys and analytics AskYourTargetMarket – market research surveys SurveyMonkey - granddaddy of on-line surveys Amazon Mechanical Turk – you can set up a question and get answers PickFu – A/B testing $5 for 50 opinions Collaboration Dropbox – store, sync, and, share files online.

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

NOVEMBER 2, 2015

In this post let's look at each Social Network, see what B2B and B2C brands are doing there today, from that draw lessons as to 1. An example of the implication: Don't expect short term sales/revenue from any social participation. Let's look at B2C companies. So, let's fix that error. There is no Do intent!

Social Media 60

Social Media Media B2C B2B 60