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From Idea To Execution: Building An Efficient Workflow For Your New Venture

The Startup Magazine

Take the time to research your market, identify your target audience, and refine your idea until it’s both good and compelling. Market Research and Analysis With your core idea in hand, diving into market research is your next step. Marketing and Branding In a crowded market, a strong brand can be your biggest asset.

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Analytics Career Advice: Job Titles, Salaries, Technical & Business Roles

Occam's Razor

Michael, politely, says in an email: "I have done web analytics for five years, I have mastered Omniture, WebTrends and Google Analytics, I provide analysis and not just reporting. I feel like am an Analytics God. Here's the Avinash Kaushik Web Analytics Career Introspection Guide ! Do some introspection.

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I Just Raised Money On Kickstarter, Now What?

YoungUpstarts

billion was pledged to over a million crowdfunding campaign s in 2012. Some of the primary reasons so many businesses have turned to it include: - Prove Market Demand: Determine whether a potential customer base exists before producing your product. Test Positioning: See what marketing messages resonate behind your product.

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Bootstrapping Relevance: Making Web Conversions Meaningful for Long Sales Cycles

ConversionXL

Google Analytics insights frequently end with raw counts of goal completions, leaving a yawning gap between on-site behavior and sales for companies with long sales cycles. Analytics incentivize behavior. Those interactions occur across teams (marketing, sales, customer support) and platforms (analytics, CRM, email).

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5 Steps for Entrepreneurs with an Idea, but No Funding

Up and Running

Before you can get funding, there are several steps to making sure your idea is solid and marketable. Step 2: Perform market research. Finding your target market might be the most challenging step of making an idea into a business, but it’s also one of the most important.

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How I Pivoted My Startup 3 Times to Find Success

Up and Running

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. Gaglers chat hoped to fix something that the market didn’t believe to be broken.

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Marketing Sweat Equity: Getting Your Startup’s First Sales—Without Spending Money on Consultants and PR

Up and Running

One of the first things to go, in most budgets, is marketing. After all, sweat equity can make up for a trim marketing budget, but it would be hard to make up for cuts in product development and customer service without sacrificing customer experience. Keeping this in mind, I launched a startup with virtually zero marketing budget.