Remove Analytics Remove Business Model Remove Customer Remove Customer Development
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Raising Money Using Customer Development

Steve Blank

Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Chasing funding versus chasing customers and a repeatable and scalable business model, is one reason startups fail. Are there customers for what you are building? How many are there?

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How To Build a Web Startup – Lean LaunchPad Edition

Steve Blank

As part of our Lean LaunchPad classes at Stanford, Berkeley, Columbia and for the National Science Foundation, students build a startup in 8 weeks using Business Model Design + Customer Development. Get customers to the site. Test the “problem” with customer data. What are the steps in building a web site?”

Lean 333
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Everything You Ever Wanted to Know about Marketing Communications

Steve Blank

I was having coffee with the CEO of a new startup, listening to her puzzle through how to communicate to potential customers. I reminded her that all the Lean tools she learned in class–Customer Discovery, business model and value proposition canvases– contained her answer. Here’s how.

Marketing 312
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

by Bill Lee, author of “ The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Asset “. If so, the business world is full of specialists who are all too eager to help. Talented product developers. Even PhD analytics eggheads. Your most powerful growth engine is your existing customer.

Customer 154
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When Customers Make You Smarter

Steve Blank

We talk a lot about Customer Development, but there’s nothing like seeing it in action to understand its power. Here’s what happened when an extraordinary Digital Health team gained several critical insights about their business model. The class has talked to ~2,200 customers to date. A Five-sided Market.

Customer 324
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Blowing up the Business Plan at U.C. Berkeley Haas Business School

Steve Blank

Over my career as a serial entrepreneur I observed that since the late 1990s, no early-stage Silicon Valley investor had used business plans to screen investments. Traction and evidence from customers were what investors were looking for – even in “slow” sectors like healthcare and energy. The Business Plan is Dead.

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From Idea To Execution: Building An Efficient Workflow For Your New Venture

The Startup Magazine

This isn’t just about having a eureka moment; it’s about understanding the problem you’re solving and why it matters to your potential customers. Use analytics tools to gather information and monitor the landscape you’re about to enter. Revenue streams are another critical component of your business model.