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Migrating to Universal Analytics Using Google Tag Manager

ConversionXL

This is work we do often over at Analytics Ninja , so I feel more than happy to provide this guide for ConversionXL’s readers. We’ve seen this again and again during the Google Analytics audits that we perform, and use of a Tag Management System certainly decreases this occurrence. See this post for further details and examples).

Analytics 133
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Deep dive: Cancellation rate in SaaS business models

A Smart Bear: Startups and Marketing for Geeks

As a preamble to the metrics, it’s useful to know what you’re measuring and why it’s vital. Beyond the analytical breakdown, I have an emotional attachment to this number , because whenever someone cancels I think about what had to happen to get them to this point, and it kills me.

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The Digital Transformation Is Affordable For SMBs: Where To Start In Your Digital Strategy

YoungUpstarts

The digital revolution is disrupting the traditional business model for small and medium businesses (SMBs). Buzzwords like data science, artificial intelligence, and predictive analytics are being used by big companies with the ability to invest. Predictive Analytics. In 2016, SMBs used an average of 4.8

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

Everything they do is scrutinized by its potential impact on scalable growth… An effective growth hacker also needs to be disciplined to follow a growth hacking process of prioritizing ideas (their own and others in the company), testing the ideas, and being analytical enough to know which tested growth drivers to keep and which ones to cut.

Retention 113
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How to Raise Money – It’s a Journey Not An Event

Steve Blank

What most founders don’t realize is: Every stage of a startup requires a different set of metrics and milestones and founder skills. For a Series A round you want to prove you have built a repeatable and scalable sales/revenue model and understand all parts of the business model. Business Model.

Cofounder 429
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Rapid Iteration for Mobile App Development

Startup Lessons Learned

Here I''d recommend developers build as minimal as possible of an HTML5 app, hook up all the requisite analytics, and test as early as possible for retention on the core action loop they want their users to take.

Mobile 167
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Why Linear Funnels Are a Simplified Reality (and What to Do About It)

ConversionXL

It’s only going to get more complicated and it’s important to have the right analytics software that can handle it. Heap Analytics and Mixpanel are a couple that can track these new 3 dimensional funnels.”. With the right analytics tool, you can simplify those factors and track your new, 3D funnel.