Both Sides of the Table

MARCH 14, 2013

Mostly it’s because your marketing campaigns suck. Flurry doesn’t talk about all of their analytics features and functions. So when somebody is going to the purchase aisle and thinking about buying a mobile analytics platform they have the brand recognition that matters. They offer a point-of-view about their market.

Campaign 389

Campaign Marketing Widget Analytics 389

Up and Running

JUNE 27, 2018

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. If you aren’t strategic and thoughtful about how you spend your money, you’re more likely to waste your money on campaigns and tactics that don’t work. . Include strategic call-to-actions on your campaigns (e.g.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

ConversionXL

JANUARY 8, 2018

Search Engine Optimization (SEO) is one of the biggest levers that a business can use within their acquisition strategy as part of their Growth goals. Over the last years I’ve led different marketing and growth (SEO) teams that were focused on driving as much (relevant) traffic as possible from search. How SEO can contribute to Growth?

SEO 134

SEO Metrics Analytics Search 134

ConversionXL

MARCH 19, 2020

When it comes to identifying what has changed, Labay continues: I’d think the first stop is analytics—who dropped off, what channels, who remained, etc., A 2 minute iPhone video from your CEO would have such a bigger impact than a highly manicured campaign or corporate sounding email. What does a thoughtful campaign look like?

Marketing 121

Marketing Campaign Non-Compete Lean 121

Occam's Razor

SEPTEMBER 29, 2009

One of the ultimate excuses for not measuring impact of Marketing campaigns is: "Oh, that's just a branding campaign." Before we go any further I must clarify that I love branding campaigns just as much as the next guy. I love campaigns that Visa runs. are you doing the "branding campaign"?

Campaign 128

Campaign Analytics Metrics Search 128

Duct Tape Marketing

OCTOBER 6, 2017

Here’s a question – is your PR working? As small business owners or marketers, we all know full well how important it is to put time aside for PR. If you’re an astute CEO you’ll feel it in your water when PR is working. It’s also a way to see that your PR is working. written by Guest Post read more at Duct Tape Marketing.

PR 47

PR SEO Analytics Campaign 47

The Next Web

JANUARY 31, 2014

So, adhering to Google representatives’ recommendations of creating great content and SEO veterans’ instruction of linking to fresh content, it seems everyone started to guest post in different levels of blogs and content quality. Then you, my friend, better stop your entire guest blogging campaign this instance. Fast forward to 2014.

CTO Hire 138

CTO Hire Search Web Social Media 138

Up and Running

FEBRUARY 6, 2017

They could care less about a fancy marketing campaign or expensive promotional events. Of course, in the internet age, that means reading a ton of current articles and online blogs covering Search Engine Optimization (SEO), content marketing, and social media marketing. Resources for the first-time, do-it-yourself online marketer.

Sweat Equity 60

Sweat Equity Equity Sales PR 60

Brandanew

JULY 9, 2015

While Content Marketing can directly lead to that, many prioritize it lower than working say on improving the product or say, running campaigns that give short-term or immediate results. They may also engage with large PR houses to get the distribution going. Most small business owners are focused on getting sales and direct business.

Marketing 100

Marketing SEO Metrics Agile 100

Up and Running

MARCH 21, 2017

Starting in 2011 and over the course of four years, my startup pivoted from an online community tool, to a live sales and support tool, to an outreach platform for businesses, to finally finding its identity in a campaigning and advocacy tool. But I never had a solid strategy in place for SEO, content marketing, and sales. What is it?

Campaign 80

Campaign Startup Cloud Channel 80

mashable.com

MAY 28, 2010

A name can be a prison,” says Michael Martine, the blogging and SEO expert behind Remarkablogger. Plus, since spammers rely heavily on popular keywords, names generated solely with SEO in mind can seem spammy. Just don’t forsake that natural ability because you’re so focused on domain names, SEO and empty vessels. Is It Sticky?

Naming 94

Naming Technical Review Social Media Startup 94

Steve Blank

APRIL 5, 2017

They created the “Intel Inside” campaign. Apple was trying to resurrect a then-dying company by reminding people what Apple stood for with their “Think Different” ad campaign. Founders ask me all the time whether they should hire a PR agency. Often, they themselves are the thought leaders. The question is when ?”

Marketing 310

Marketing Audience Technical Review PR 310

Duct Tape Marketing

MARCH 24, 2017

A content audit of your website or latest marketing campaign is an absolute must. A content audit can examine your SEO, or assess the quality and user experience , or examine conversions, relevancy, whether stuff is up-to-date, its accuracy, and more. An audit concerned with SEO ? Export and import to a spreadsheet.

Metrics 49

Metrics SEO PR Analytics 49

Duct Tape Marketing

SEPTEMBER 22, 2022

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of die hard SEO community.

SEO 84

SEO Channel Campaign Audience 84

Both Sides of the Table

MARCH 8, 2010

As Brian Solis is fond of saying, “PR stands for public relations, not press release.&# That’s right. Blogging is an important way to build an audience and also drive SEO traffic. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products.

Analytics 286

Analytics Audience Hosting Email 286

Duct Tape Marketing

OCTOBER 19, 2017

Transcript of The Importance of SEO in Marketing Today written by John Jantsch read more at Duct Tape Marketing. He is with Evolving SEO and we talk about search engine optimization and its importance in marketing today and how you need to begin to think about search engine optimization really at the strategic level. Back to Podcast.

SEO 39

SEO Marketing Search Artificial Inteligence 39

Duct Tape Marketing

JANUARY 4, 2023

[4:52] As a CMO, given the DNA, and all these acronyms of the organization, do you feel a tug to just do more SEO sometimes? [6:38] 11:41] Today, Semrush offers many more solutions other than an SEO tool – what’s been the challenging part of redefining what people view your company as? Kind of diehard SEO community.

SEO 87

SEO Audience Channel Campaign 87

VC Cafe

MARCH 15, 2016

An easy integration with Google Analytics will let you see which customers ended up converting and you will soon be able to write your own success formula. Inside sales is heavily driven by marketing activities, such as SEO, paid search, paid social or PR campaigns. The sales’y part.

Sales 60

Sales Marketing Sales Cycle B2C 60

Duct Tape Marketing

MAY 4, 2016

The PR Masterclass : How to develop a public relations strategy that works! AdEspresso – The easiest online tool to manage and optimize your Facebook Advertising Campaigns. WordStream – Service that manages PPC campaigns, but great info too. Postcard Mania – Great online tool to create offline direct main campaigns.

Lead Generation 28

Lead Generation Social Media Public Relations Channel 28

trada.com

APRIL 7, 2010

Skip to content Tina MVC for WordPress « Finding The Need for International Pay-Per-Click Campaigns Lijit: A Fun Tool in Your PPC Arsenal » The Stealth Mode: Trada’s Position on Staying Stealth Debate: Stay Stealth? One of my favorite startup debates is about stealth mode. Bookmark the permalink. Robertson [.]

Stealth 40

Stealth PPC Advertising Conversion 40

YoungUpstarts

JULY 1, 2015

Spanning the breadth of using content to generate leads, acquire prospects and convert customers, the book straddles content marketing, Search Engine Optimization (SEO), social media and other related areas. a) SEO in a Nutshell. On-page SEO: page titles, meta description tags, URLs, domain names, headings, and images.

Software Review 100

Software Review Marketing Social Media B2B 100

YoungUpstarts

JULY 3, 2012

missusP : Christine Perkett, CEO of PerkettPR shares her view as the head honcho of one of tech’s best PR companies. nancylublin : Nancy Lublin is the CEO of Do Something, sharing her work in national cause campaigns for teens. Marketing & PR.

Cofounder 239

Cofounder Technical Review Social Media PR 239

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Brandanew

JUNE 18, 2015

Content Marketing and not SEO back-linking or keyword infested text is a long term and serious brand investment. 2) Your existing state of SEO. 2) Content Marketing & SEO : Unfortunately, many brands have spent money buying links and employed other black hat SEO practices. 3) Your existing state of Social Media.

Cost 100

Cost Marketing Social Media PR 100

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. The growth teams that I’ve built.

Conversion 133

Conversion Technical Review Channel Engineer 133

Duct Tape Marketing

DECEMBER 23, 2019

I see so many small business owners that work with pay per click firms that basically set up templated campaigns and forget them and don’t communicate and just say, “Oh, you got 27 clicks this week” Well what does that mean? In fact, never abandoned your website, SEO, or content.

Small Business 70

Small Business Marketing Audio Technical Review 70

Occam's Razor

FEBRUARY 7, 2022

Since you're reading a blog on advanced analytics, I'm going to assume that you have been exposed to the magical and amazing awesomeness of experimentation and testing. It is published 50x/year, and shares bleeding-edge thinking about Marketing, Analytics, and Leadership. It truly is the bee's knees. So delicious.

Analytics 101

Analytics Programming Global Campaign 101

Duct Tape Marketing

MARCH 1, 2016

A channel for lead generation purposes is simply a broad way to gain access to your prospective audience – so referral generation is a channel, sales is a channel, SEO is a channel, and speaking is a channel – and there are countless ways to master every channel. You don’t simply assemble a few tactics; you master a few channels.

Lead Generation 28

Lead Generation Channel Partner Campaign 28

Austin Startup

DECEMBER 6, 2017

As mentioned above, social media, content marketing, and SEO are key components of inbound marketing that aim to achieve the same outcome as public relations: brand awareness, visibility, call-to-action; storytelling, educating and generating earned influence are huge when coupling public relations with inbound marketing.

PR 48

PR Public Relations Marketing Social Media 48

The Startup Magazine

MAY 22, 2017

Marketing your business can be a daunting task; once it merely involved two avenues – advertising and PR -and let’s face it, both were costly with limited return. Writing with SEO in mind won’t hurt, but the aim of your blog should be to educate people on a topic. Content Marketing and PR.

Marketing 61

Marketing Social Media PR Audience 61

The Next Web

MARCH 3, 2014

ASO (Appstore Search Optimization) for apps plays a similar role to SEO for websites. It is possible to get to the top 10 search results, I can guarantee you that, but you need to be creative and analytical at the same time. Next: A one-woman PR team. My first foray into PR was a bit naive. ASO like a pro. Isn’t that fun?

Brazil 158

Brazil Technical Review PR Development Team Review 158

steveblank.com

JULY 8, 2011

Research, Web prototyping, Testing and Building Tools Lists of Tools from Others HBS Startup Tribe Tools List – from Tom Eisenmann at HBS PBworks startup tools List Startup Foundry tools list Small Business tools list Groups Lean Startup Circle – Google Group for startup advice Startup Weekend – Launch a Startup in 54 hours The Lean (..)

Software Review 110

Software Review Startup Silicon Valley Analytics 110

Occam's Razor

APRIL 29, 2013

1 Search Results Ranking = SEO Success. If it take ten days to make a decision to change bids on our PPC campaigns, let's go with that data cycle. " You end up paying substantial amounts of money to your analytics/big data vendor – for questionable value. 1 Search Results Ranking = SEO Success. Page views.

Metrics 166

Metrics Marketing Search SEO 166

blog.expensify.com

APRIL 24, 2012

I run / wrote a site that serves approx 500,000 page requests a day, 5-10 complex SQL queries a page, god knows how much SEO related intelligence, 100,000s of users, external network comms. We have enough problems without opening the door for YASPFC (Yet Another Software Patent FUD Campaign). Just not a good fit for you.

Java 107

Java PHP Software Review Coder 107