Duct Tape Marketing

JANUARY 17, 2014

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. Video content is easily subject to behavior analytics. The right face on your video campaign can foster trust. Grab attention.

Video 75

Video Marketing Harvest Bandwidth 75

ConversionXL

JANUARY 31, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics.

Analytics 134

Analytics Video Matching Conversion 134

ConversionXL

NOVEMBER 5, 2015

Launch a viral competition. A viral competition is a competition where you enter with an email address, and then get extra entries for every person who signs up from your referral. For this viral competition we generated 2,987 emails for a total cost of $6,661.11 Here are some of the best approaches being used today… 1.

Database 48

Database Email Viral Campaign 48

Both Sides of the Table

APRIL 28, 2010

It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Clients include Pepsi, Sony, CNN, Universal, AT&T, Victoria’s Secret and Facebook, which has used the service for multiple campaigns. Read more: PEHub. GroundTruth.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of invites sent, it's virality. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

ReadWriteStart

FEBRUARY 2, 2011

We've written before about the importance of having a Web presence for your startup, even if you aren't prepared to launch. But a team at this weekend's Startup Weekend in Philadelphia has taken this idea one step further, designing a product that will help startups build viral launch pages: LaunchRock.

Viral 135

Viral Philadelphia Widget IP 135

Both Sides of the Table

JULY 15, 2011

Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. story of why: Take a look at the Google Analytics log for BothSidesofTheTable.com for yesterday. This happens with other marketing campaigns, too. Possibly up to 4x more.

Analytics 292

Analytics Social Media Campaign Viral 292

ConversionXL

JANUARY 11, 2013

It seems that everyone is running some type of online campaign nowadays. Here is our guide to running an effective and legal sweepstakes campaign online. First off, let’s define what a sweepstakes campaign is. Appsumo is an daily deals website for the coolest web apps and other digitally distributed goods.

Campaign 95

Campaign Estonia Social Media Viral 95

Steve Blank

DECEMBER 7, 2010

and if a web-based product, a minimum feature set,) all delivered in 10 weeks. Suggested Projects: While your first instinct may be a web-based startup we suggest that you consider a subject in which you are a domain expert, such as your graduate research. Teams that select a web-based product will have to build the site for the class.

Wiki 311

Wiki Lean Management Business Model 311

Occam's Razor

JANUARY 21, 2009

For your Search campaigns. Success for campaigns (Search, Social Media, Display, TV and what not) is always measured based on that one visit or what happens when the campaign runs. Facebook, in its quest for world domination, runs a world wide campaign (of whatever sort, really, make one up). Campaign 2: 50k sign ups. "Top

Analytics 75

Analytics Conversion Campaign Metrics 75

ConversionXL

JANUARY 8, 2018

They apply content/link/keyword research, technical audits, content creation and the ability to do massive PR/Awareness/Brand campaigns to help boost this. Analytics & Reporting: You’re part of a bigger organization, I bet you need to report up to show progress, opportunity and what you can do to make an impact on all these numbers.

SEO 134

SEO Metrics Analytics Search 134

Occam's Razor

AUGUST 22, 2011

Here you'll find all my blog posts categorized into a structure that will hopefully make it easy for you to discover new content, find answers to your questions, or simply wallow in some excellent analytics narratives. " ~ Digital Analytics: "Am I thinking right? " ~ Web Metrics: "What is a KPI?

Analytics 124

Analytics Metrics SEM Web 124

mashable.com

MAY 28, 2010

to get the scoop on finding a name that will work on the web. He says that intentional Web 2.0 Parrot AR Drone Review [VIDEO] View More » Web Video Local FOX Station Airs Hilarious Soci. GE Campaign Turns YouTube Videos and. We talked to bloggers, social media gurus, linguists and naming experts (yes, they exist!)

Naming 94

Naming Technical Review Social Media Startup 94

Occam's Razor

FEBRUARY 3, 2014

YouTube Marketing and Analytics Framework for Success. Some use the display advertising options on YouTube, but are not sure what value those ads deliver (and how to think of them in context of web display ads or even TV). Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), YouTube is magnificent.

Analytics 149

Analytics Marketing Audience Channel 149

Occam's Razor

MAY 2, 2017

They are from my post The Biggest Mistake Web Analysts Make… And How To Avoid It! For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority. This limits a little bit what we can track in web analytics tools.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

crowdSPRING Blog

JUNE 26, 2011

In a post last week , Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. It’s a great video and a very valuable discussion of one critical issue of strategic emphasis that many web-based businesses grapple with.

CPA 69

CPA Analytics Viral Small Business 69

ConversionXL

JUNE 24, 2014

One of the many things I’ve learned about users’ online behaviour here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. However, be aware that any slips in customer service or problems with products can also go viral.

Social Network 130

Social Network Viral Social Media B2C 130

mashable.com

FEBRUARY 15, 2012

5 Essential Spreadsheets for Social Media Analytics. Ann Smarty is a search marketer and full-time web entrepreneur. Social media analytics and tracking can be very time-consuming and expensive. Here, we’ll share a few ready-made spreadsheets you can copy (navigate File + Make a copy ) and use for social media analytics.

Social Media 108

Social Media Analytics Media API 108

ConversionXL

APRIL 3, 2018

— Northwoods Web Solutions (@northwoods) March 28, 2018. — Northwoods Web Solutions (@northwoods) March 28, 2018. They used humor – created a Chief Discount Officer’ – CDO – ‘humor to sell a deal’ campaign that included multple emails and direct mail. Create win-back campaigns for churned customers.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

SEPTEMBER 2, 2019

One of the many things I’ve learned about users’ online behavior here at LoginRadius is that the younger demographic not only expect a seamless web experience, they know full well it’s available and are irritated if websites don’t offer that. Dr Eric Siegel, author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die.

Social Network 73

Social Network Viral Social Media B2C 73

Occam's Razor

JUNE 15, 2010

. " [For one approach to solving the unknown unknowns problem, and source of this framework, please see the second video in this blog post: Analytics Becomes Intelligent. I believe that actions taken based on web analytics data dramatically increase when we shift from our obsession with the known knows to the known unknowns.

Analytics 105

Analytics Customer Framework Web 105

The Startup Magazine

MARCH 28, 2021

When e-commerce first took off in the 1990s, web traffic was regarded as the most critical metric for measuring a website’s popularity. The most well-known, without a doubt, is Google Analytics. So, you’re missing out if you’re not using them in your paid search or SEO campaigns. Final Thoughts.

SEO 177

SEO Social Media Search Campaign 177

Brandanew

JANUARY 8, 2016

Social analytics and video marketing are likely to be the key marketing trends for 2016. We talked to global social media experts and influencers to share with us their top social analytics tools for the coming year. 16 Top Social Analytics Tools For 2016. Tools 1 to 3: Native Analytics at Twitter, LinkedIn and Facebook.

Analytics 100

Analytics Social Media Marketing Media 100

Up and Running

AUGUST 23, 2016

For Base Creative’s website, “Google Analytics shows that the visuals are approximately four times more popular than the text equivalents.” In other words, if there’s any one way to control whether a post goes viral, quality is it. In any niche, quality visual representation can impress a potential customer.

Agile 60

Agile Viral Social Media Differentiation 60

ConversionXL

SEPTEMBER 10, 2019

I joined as employee 14 and spent a few years at this analytics startup, which was founded by Hiten Shah and Neil Patel. One time, we ran a bunch of tests on our drip email campaigns over a five-month period. Our new email subscribers would receive email campaigns for different products. The growth teams that I’ve built.

Conversion 133

Conversion Technical Review Channel Engineer 133

www.foliomag.com

JULY 31, 2012

While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. Web/Internet/IT/eMedia.

Social Media 40

Social Media Rhode Island Media South Dakota 40

Both Sides of the Table

DECEMBER 5, 2010

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. Social Networking in Web 1.0: The Present Era.

Social Network 318

Social Network Networking Internet Technical Review 318

Occam's Razor

MAY 19, 2014

None of the digital analytics tools make it easy to measure true profitability. And if you can pass that barrier (with, say, dimension widening using universal analytics), it is very hard to find this data inside the company (Finance department?), Raise your hand if you've heard this: "How can we make our video viral?"

Metrics 159

Metrics Analytics SEC Acquisition 159

Occam's Razor

MARCH 25, 2014

You have to have a deeper understanding of the business, an expansive knowledge of what is possible (and not just inside Google/Adobe Analytics), and, this is so, so, so important, the ability to balance the now and the near future. Focus on all three with everything you do with digital analytics. I want to fix that. Hence Bounce Rate.

Metrics 155

Metrics Marketing Analytics Channel 155

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. According to Aberdeen , companies using video enjoy 41% more web traffic from search than non-video users. In some cases, you might have an entire marketing campaign to go along with your video. The State of Video in 2016.

Video 48

Video Conversion Mobile Search 48

conversionxl.com

FEBRUARY 4, 2014

What follows is a list of resources that can be applied specifically to landing page optimization, found here on ConversionXL & from other great websites around the web. These questions help you uncover trends within your market and tell you things analytics alone can not. Step 1 – Set Up Actionable Analytics.

Analytics 98

Analytics Software Review Conversion Video 98

YoungUpstarts

AUGUST 25, 2020

Because in the end … This type of marketing is widely practiced on social networks, especially on Facebook , where the capacity for dissemination and viralization of recommendations is brutal. Pop-ups, banners and ads on web pages. Some appear more discreetly on the side of the web. Affiliate Marketing.

Marketing 179

Marketing Social Network Advertising United States 179

leananalyticsbook.com

AUGUST 19, 2012

Lean Analytics Book. This is the typical transaction funnel that anyone who’s used web analytics is familiar with. Because of this, some companies run campaigns to artificially inflate download numbers using mercenaries. Viral coefficient (how well your users become your marketers.). Skip to navigation.

Metrics 58

Metrics Clickthrough Lean Analytics 58

mashable.com

NOVEMBER 4, 2010

Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Web Design Web Development Now Trending : Sharp to Launch Two 3D Android Handsets in Japan November 4, 2010 Jolie ODell View Comments 7 A/B Testing Resources for Startups and Solo Developers email share email share Do you like this story?

Developer 73

Developer Software Review PHP Social Media 73

Brandanew

AUGUST 1, 2015

It does not spare anyone – not the one who is down with a viral or the one who is on a vacation after almost an year. Buffer also offers analytics about the engagement and reach of each of your social posts. It allows easy integration of social accounts, Google Analytics, Facebook insights and scheduling of posts.

Social Media 100

Social Media Media RSS Campaign 100

Up and Running

MAY 23, 2016

Eric Ries, a Silicon Valley entrepreneur and author of The Lean Startup, popularized this strategy for web applications. I used a freelance web designer and I only created the core functions to create, send, and manage invoices. But, you’ll give up some control of your company the moment you bring on outside investors. Do it yourself.

Software Review 74

Software Review Software Delaware Forecast 74

Duct Tape Marketing

MARCH 1, 2016

Referral Marketing – This includes intentional word of mouth activities, viral tactics as well as intentional referral generation. Email Marketing – This includes the use of targeted and automated email campaigns based on conversion actions. Let’s say you sell a pretty standard $4,000 web design package.

Lead Generation 28

Lead Generation Channel Partner Campaign 28