David Teten

DECEMBER 3, 2019

In liquid markets, most of the calories expended on technology and analytics are focused on trade selection, or “ origination ”. I walk through below how progressive investors are using technology and analytics throughout all of their operations. 2) Market . The 11 Steps of Investing in Private Companies.

Technical Review 78

Technical Review Software Review Analytics Private Equity 78

Both Sides of the Table

APRIL 4, 2011

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. per customer!

Metrics 346

Metrics Startup Acquisition SEM 346

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Beyond simple web analytics, what is needed? Administrators?

Developer 396

Developer Founder Viral Oauth 396

SoCal CTO

AUGUST 4, 2011

Almost every day I'm talking to early stage startup founders (see Free Startup CTO Consulting Sessions ) about what they plan to do. How will you be taking this to market? What are your key Startup Metrics ? Often this ties to marketing support. Beyond simple web analytics, what is needed? Administrators?

Developer 384

Developer Founder Viral Oauth 384

Hearpreneur

OCTOBER 25, 2023

From crafting a compelling brand identity to mastering digital marketing, it's a multifaceted journey that demands careful planning and execution. By creating high-quality, engaging content on your website, you drive sustained traffic over the long term and establish yourself as a reliable player in the market.

eCommerce 133

eCommerce Omaha Entrepreneur SEO 133

ConversionXL

JANUARY 28, 2021

As we wrote previously : Back to those (early) days when Marketing Automation was just born, the world was web-centric. With marketing and analytics becoming increasingly complex, businesses need to know how to track and manage their data, and they need to know what to do with it. David Raab Founder at CDP Institute.

Technical Review 86

Technical Review Software Review Analytics Technical Cofounder 86

abovethecrowd.com

OCTOBER 1, 2013

Over 13 years ago, in March of 2000, I wrote a blog post titled “ The Most Powerful Internet Metric of All. ” The key thesis was this: if an Internet company could obsess about only one metric, it should be conversion. As such, it is time to pound the table again – conversion is by far the most powerful Internet metric of all.

Metrics 93

Metrics Conversion Internet Acquisition 93

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. This should not be news to you. Online, offline or nonline.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Startup Professionals Musings

NOVEMBER 4, 2015

The key elements of leadership in a company, both individual and organizational, are less tangible, but very critical in setting a market value for investment, acquisition, or going public. Every business and brand has unique requirements to fit into their market environment. Leadership brand development.

Leadership 120

Leadership Technical Review Due Diligence Valuation 120

David Teten

SEPTEMBER 23, 2017

However, about 5% of the VCs in our database, mostly younger ones, are trying to build a competitive advantage by crawling large amounts of publicly available data and building analytical functions to flag companies with accelerating traction to them. ” Historically, investing was a manual, artisan process.

Private Equity 60

Private Equity Venture Capital Equity Technical Review 60

Up and Running

FEBRUARY 18, 2021

It’s not enough that your business has product/market fit. Especially in the early stages of growth, standing up to competition means that your business also needs to minimize the cost of acquiring new customers. Launched at the start of 2018, our affiliate program has been an integral part of our marketing strategy ever since.

Acquisition 127

Acquisition Cost Affiliate Customer 127

Startup Professionals Musings

AUGUST 25, 2023

Pick a name, location, and marketing strategy early. Define key metrics to measure progress and success. Set milestones and targets for revenue, profitability, and market share, and use these to manage the business, as opposed to hours worked and gut instinct. Use comparable metrics for managing team member results.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

The Next Web

DECEMBER 4, 2013

Strategy Adopted: Leveraging Social Media Analytics. Metrics on keywords, follower profiles and competitors all help define your target listener. Building your brand presence on specialized outlets holds immense value for your business – especially in early stages. Identify the audience. Startup Example: Zappos.

Social Media 158

Social Media Media Viral Startup 158

David Teten

APRIL 1, 2021

But things like vendor introductions are only needle-movers at the earliest stages. Similarly, customer introductions are invaluable in the early days, but become less valuable once a company has a fully-formed go to market function.”. Then, pluck the low-hanging fruit: easy, low-cost, and highly scalable infrastructure.

Private Equity 78

Private Equity Venture Capital Portfolio Equity 78

ConversionXL

JUNE 5, 2019

early-stage testing). Summative testing compares core metrics to a benchmark. It could be an industry benchmark, the desired goal for a specific set of metrics, or a comparison with the previous performance of the product. They can be put in two groups: System-level metrics. Task-level metrics.

Metrics 103

Metrics Video Search Technical Review 103

Steve Blank

FEBRUARY 26, 2020

Every year I teach classrooms full of students who leave class understanding the basics of how to search for product/market fit—and thinking their next goal is to “get funded.”. You (think) you have product-market fit with real customers and real revenue and need money to grow and expand. It’s sometimes called “product/market fit.”

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. In the early days of a SaaS business, churn really doesn’t matter that much. to 3% a month.

Analytics 167

Analytics Lean Metrics Churn Rate 167

YoungUpstarts

JUNE 1, 2020

Early stage startups have plenty of challenges, but benchmarking helps pinpoint product-market fit and provide directional data. With such valuable information in hand, upstarts can rapidly and confidently pivot to snag market share. How do we pinpoint market demand, then? Here are several factors to keep in mind.

Startup 191

Startup Early Stage Campaign Demand 191

David Teten

AUGUST 19, 2019

Though RBI will displace some traditional equity VC, its much bigger impact will be to expand the pool of capital available for early-stage entrepreneurs. . However, only recently have early-stage companies started to use this model at any scale. . So what is Revenue Based Investing?

Revenue 60

Revenue Term Sheet Founder Technical Review 60

ConversionXL

SEPTEMBER 5, 2019

Customer personas are often talked about in marketing and product design, but they’re almost never done well. Where marketers tend to go wrong with user personas. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. Table of contents.

Software Review 115

Software Review Design Agile Analytics 115

Steve Blank

NOVEMBER 5, 2009

Unfortunately in early stage startups the drive for financing hijacks the corporate DNA and becomes the raison d’etre of the company. What are Early Stage VC’s Really Asking? Do they believe you have a big enough vision and market. Tons of advice is available on how to pitch , present and market your company.

Customer Development 262

Customer Development Developer Customer Silicon Valley 262

Steve Blank

MARCH 3, 2015

Over my career as a serial entrepreneur I observed that since the late 1990s, no early-stage Silicon Valley investor had used business plans to screen investments. Early-stage investors don’t read business plans. Even those who asked for them never read them. The Business Plan is Dead. Lessons Learned.

Business Plan 120

Business Plan Silicon Valley Saudi Arabia Lean 120

Duct Tape Marketing

SEPTEMBER 22, 2022

Speed Up Your Business Growth Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. 17:16] Is there a small set of metrics that you rely on? [19:43] What would your answer be?

SEO 84

SEO Channel Campaign Audience 84

Duct Tape Marketing

JANUARY 4, 2023

Grow Your Business Faster Through Experimentation written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Andrew Warden. In this episode of the Duct Tape Marketing Podcast , I interview Andrew Warden. 17:16] Is there a small set of metrics that you rely on? [19:43] Like this show? Great episode.

SEO 87

SEO Audience Channel Campaign 87

mashable.com

SEPTEMBER 14, 2011

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. With that in mind, here are four tips for entrepreneurs looking to expand globally. in place before you expand.

France 77

France Marketing Social Media Startup 77

The Next Web

JULY 8, 2013

My startup reached product market fit, meaning that customers love our product and we are actually producing value for them. Although achieving product market fit is extremely tough and takes time and a lot of iterations I found that the next phase, transition to growth, is even tougher. We’ve spent $0 on outbound marketing.

Advisory Board 128

Advisory Board API Cofounder PPC 128

Up and Running

MAY 23, 2016

A description of your target market or the different market segments you’re targeting. If you don’t know how to define your target market, read Tim Berry’s article on how to do it, or read this article that explains what target marketing is and how to use it to your advantage. How to Do Market Research.

Software Review 74

Software Review Software Delaware Forecast 74

David Teten

JANUARY 9, 2018

That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. A quant approach is common in the public markets, but used by few in the private company investing space. This model certainly makes sense. – Reputation.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

David Teten

JANUARY 9, 2018

That said, one limitation in early-stage investing particularly is that 2022’s growth sectors probably don’t fit neatly into a vertical we can define today. A quant approach is common in the public markets, but used by few in the private company investing space. This model certainly makes sense. – Reputation.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

ConversionXL

MARCH 7, 2017

User personas are often talked about in marketing and product design, but they’re almost never done well. You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. Where Marketers Tend to Go Wrong With User Personas. Artistic and Aspirational Alex…?

Software Review 102

Software Review Design Agile Analytics 102

Steve Blank

NOVEMBER 25, 2013

Investors sitting through Incubator or Accelerator demo days have three metrics to judge fledgling startups – 1) great looking product demos, 2) compelling PowerPoint slides, and 3) a world-class team. And we can offer investors metrics to play Moneyball – with the Investment Readiness Level. We think we can do better. Here’s how.

Oakland 326

Oakland Incubator Lean Metrics 326

ConversionXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Demand 95

Demand Management B2B Campaign 95

Reid Hoffman

MARCH 23, 2021

The metrics from the dashboard are the key inputs for collective decisions. You can always instrument your business and gather metrics, but that doesn’t mean the data you gather will be useful. For example, if you haven’t achieved product-market fit, instrumenting every aspect of customer acquisition is overkill.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

ConversionXL

JULY 11, 2016

Amy Harrisson – The Science of Screenwriting for Online Marketers and Copywriters. Most of the time companies invest in traffic, sites, analytics, but not user research to find out about the the true/implicit motivation of their customers (reasonable would be at least 85%/15%). Use marketing to amplify your product.

PPC 48

PPC Analytics Video Non-Compete 48

Up and Running

OCTOBER 4, 2016

Nowadays, having a presence on social media is a marketing necessity. That being said, establishing a marketing strategy for Twitter can be daunting, especially as a small business. See Also: Facebook Marketing: A Small Business Guide. Who do you want to target with your marketing? What Is Target Marketing?

Small Business 137

Small Business Marketing Social Media Media 137

ConversionXL

SEPTEMBER 15, 2016

Why You Should Link AdWords and Google Analytics. If we’re talking about optimization, we’re talking about digital analytics. Measuring the right metrics when you’re experimenting with PPC is important. What you need is the “why” Investigate through segmentation and Google Analytics.

PPC 48

PPC Software Review Campaign Analytics 48