Startup Professionals Musings

AUGUST 25, 2023

Pick a name, location, and marketing strategy early. It helps to advertise your new presence with a grand opening, viral video, and traditional advertising to highlight entry into the arena. Take advantage of inexpensive tools to gather data and provide analytics. Names and taglines are critical to success.

Intellectual Property 245

Intellectual Property Social Media Angel Investor Metrics 245

Startup Lessons Learned

OCTOBER 23, 2013

Analytics spark more questions and discussion than almost any other aspect of the Lean Startup method. If you’re coming to them from outside the tech sector, the language around analytics can be particularly confusing. For those new to analytics, Alistair and Ben have a free Udemy course well worth checking out.

Analytics 167

Analytics Lean Widget Metrics 167

Startup Lessons Learned

MARCH 21, 2013

Lean Analytics is the latest addition to the Lean Series. If you're working on the Sticky Engine of Growth , you're focused on very different metrics from those that you care about in the Viral Engine of Growth. In the early days of a SaaS business, churn really doesn’t matter that much.

Analytics 167

Analytics Lean Metrics Churn Rate 167

Occam's Razor

MAY 2, 2017

That then takes us down the very best way to answer that question, to use the five-step process to build out the Digital Marketing and Measurement Model. For example, your company is shifting aggressively into leveraging Machine-Learning in your marketing strategies and hence have made a shift to Smart Display Campaigns a huge priority.

Metrics 141

Metrics Acquisition eCommerce Analytics 141

Both Sides of the Table

APRIL 4, 2011

Because it can be hard to define or agree company objectives at an early stage I believe most people avoid them. Measuring viral adoption is obviously important. The best way is to start by asking yourself at management team level: what are our company objectives and how do we best measure them? How many through affiliate deals?

Metrics 346

Metrics Startup Acquisition SEM 346

mashable.com

SEPTEMBER 14, 2011

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. With that in mind, here are four tips for entrepreneurs looking to expand globally.

France 77

France Marketing Social Media Startup 77

Both Sides of the Table

APRIL 28, 2010

Dave’s a great guy with a good sense of humor and a broad knowledge of the market, which is why I was excited that he could be on the show. It is a platform to help brands building viral marketing campaigns. They focus on trying to drive engagbranded social media marketing campaigns (e.g. Enter ShoeDazzle.

Venture Capital 270

Venture Capital Cofounder Spain San Diego 270

Steve Blank

FEBRUARY 26, 2020

Every year I teach classrooms full of students who leave class understanding the basics of how to search for product/market fit—and thinking their next goal is to “get funded.”. You (think) you have product-market fit with real customers and real revenue and need money to grow and expand. It’s sometimes called “product/market fit.”

Cofounder 429

Cofounder Seed Stage Valuation Metrics 429

Occam's Razor

APRIL 8, 2013

This thought was in my mind as I was reading Lean Analytics a new book by my friend Alistair Croll and his collaborator Benjamin Yoskovitz. In this post, we’ll look at each of the four steps in the Lean Analytics Cycle in more detail. If it's the number of invites sent, it's virality. But it is not routine.

Metrics 156

Metrics Analytics Lean Churn Rate 156

View from Seed

OCTOBER 18, 2017

As a monitoring and analytics software for DevOps, there are relatively few end users that live in their software day in and day out. How Can Seed-Stage Startups Become Ubiquitous or Habitual? But this is difficult even for mature companies to accomplish, and most early-stage companies are just trying to succeed in one dimension.

Vertical 166

Vertical Seed Stage Viral Portfolio 166

Reid Hoffman

MARCH 23, 2021

For example, if you haven’t achieved product-market fit, instrumenting every aspect of customer acquisition is overkill. The market can change in a way that renders your previous heuristics false. Many times, a global view of data is sufficient, like the virality curve at PayPal.

Venture Capital 46

Venture Capital Metrics Investment Bankers Framework 46

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. If you over-perform, then you would have raised on better terms in the free market. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. Deal 2 is marketing-driven. Requires team relocation.

Term Sheet 31

Term Sheet Dilution Participating Preferred B2C 31

Both Sides of the Table

JULY 10, 2011

Finally, DataSift has an enormous about of historical data already stored we we can help you go back and retrieve some older data for analytical purposes. We’re co-leading the $6 million investment with Roger Ehrenberg at IA Ventures in NY and one of the most respected early-stage investors in the country in “big data&# companies.

Viral 307

Viral Las Vegas Tunisia Syndicate 307

Up and Running

MAY 23, 2016

A description of your target market or the different market segments you’re targeting. If you don’t know how to define your target market, read Tim Berry’s article on how to do it, or read this article that explains what target marketing is and how to use it to your advantage. How to Do Market Research.

Software Review 74

Software Review Software Delaware Forecast 74

The Startup Toolkit

NOVEMBER 4, 2011

Vision for B2C, virality-driven community. If you over-perform, then you would have raised on better terms in the free market. In an early stage deal, you check the numbers to avoid getting exploited, but you make your decision based on the investors. Deal 2 is marketing-driven. Requires team relocation.

Term Sheet 20

Term Sheet Dilution Participating Preferred B2C 20

A Crowded Space

AUGUST 4, 2011

Pretty much as any early employee will do, I did everything from sales to running product, to operations, and community and customer service, and then really spent the bulk of my time there in marketing and business development. So I moved on to an online advertising company briefly and headed up marketing and product.

Technical Review 60

Technical Review Venture Capital San Francisco Boston 60

Rob Go

JULY 11, 2013

I was asked recently how NextView evaluates such early stage companies for investment. It’s some combination of great teams , attractive markets , and promising products. This is often much harder to appreciate or identify early on, but can still lead to real go-to-market advantages. Also hit-or miss.

Distribution 66

Distribution Vertical Viral B2B 66

Cracking the Code

OCTOBER 10, 2008

Labels: SaaS , sales and marketing , software. For example, you can provide a solution to automate marketing, but if the customer doesnt know some key best practices for how to effectively market online, then its unlikely that theyll get a lot of value out of a marketing automation solution. Posted by Philippe Botteri.

Software Review 48

Software Review North America Europe Metrics 48